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Google Analytics 360 vs comScore Digital Analytix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

comScore Digital Analytix
Ranking in Web Analytics
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Google Analytics 360
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
 

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of comScore Digital Analytix is 0.9%, up from 0.6% compared to the previous year. The mindshare of Google Analytics 360 is 12.6%, up from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Google Analytics 36012.6%
comScore Digital Analytix0.9%
Other86.5%
Web Analytics
 

Featured Reviews

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Navcharan Singh - PeerSpot reviewer
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
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868,759 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Financial Services Firm
10%
Insurance Company
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

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What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
 

Comparisons

 

Also Known As

Digital Analytix
Google Attribution 360
 

Overview

 

Sample Customers

El Financiero, Kellogg, Wegener, Berlitz, Associated Press
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: September 2025.
868,759 professionals have used our research since 2012.