Google Analytics vs IBM Watson Customer Experience Analytics comparison

Google and IBM are both solutions in the Web Analytics category. Google is ranked #4, while IBM is ranked #29. Google holds a 12.2% mindshare in WA, compared to IBM’s 0.8% mindshare. Additionally, 89% of Google users are willing to recommend the solution, compared to 100% of IBM users who would recommend it.

Google Analytics

Read 15 Google Analytics reviews

552 Views
221 Comparison Views

89% willing to recommend

IBM Watson Customer Experie...

Read 1 IBM Watson Customer Experience Analytics review

50 Views
5 Comparison Views

100% willing to recommend

Google Analytics

IBM Watson Customer Experie...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics and IBM Watson Customer Experience Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: June 2025).

Buyer's Guide

Web Analytics

June 2025

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Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics

Ranking in Web Analytics

4th

Average Rating

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

IBM Watson Customer Experie...

Ranking in Web Analytics

29th

Average Rating

10.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Customer Data Analysis (2nd), Customer Experience Management (13th)

Mindshare comparison

As of July 2025, in the Web Analytics category, the mindshare of Google Analytics is 12.2%, up from 9.9% compared to the previous year. The mindshare of IBM Watson Customer Experience Analytics is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Provides valuable insight into user behavior and integrates well with G Suite

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header. I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.

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Mouhanad Chebib

Techincal Pre-sales Specialist - Collaboration & Customer Engagement Solutions at GBM

Great granular DOM level with excellent analytics and reporting

There are three valuable areas: One of them is the granular DOM level where it captures behaviors on the application. Another is the analytics, because you don't need to provide it with a rule to identify the issues, it will analyze the usage of all the customers accessing that site and see if there are any abnormalities and it will identify unexpected changes in the pattern and that there is something wrong that needs to be checked out. That is extremely useful. Finally, the ability to create meaningful reports and dashboards to tell stories. The reports enable you to re-target customers if they've had any problems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"The ability to create meaningful reports and dashboards to tell stories."

Cons

"They can improve their Android app."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"The technical side requires development skills during implementation. This could be simplified."

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

Information not available

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860,592 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

13%

Insurance Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Comparisons

Tealium Customer Data Hub vs Google Analytics

Compared 25% of the time

Amplitude vs Google Analytics

Compared 18% of the time

WebTrends vs Google Analytics

Compared 16% of the time

Matomo vs Google Analytics

Compared 11% of the time

WalkMe vs Google Analytics

Compared 9% of the time

More Google Analytics Competitors

IBM Watson Commerce Insights vs IBM Watson Customer Experience Analytics

Compared 100% of the time

More IBM Watson Customer Experience Analytics Competitors

Product Reports

Buyer's Guide

Web Analytics

June 2025

Download Google Analytics product report

Buyer's Guide

Customer Experience Management

June 2025

IBM Watson Customer Experience Analytics report

Download IBM Watson Customer Experience Analytics product report

Also Known As

No data available

IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Google

IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.

The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.

By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.

Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

IBM

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana

Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: June 2025.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.