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IBM BPM vs Magic xpa Application Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 5, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM BPM
Ranking in Application Infrastructure
6th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
113
Ranking in other categories
Business Process Management (BPM) (5th), Process Automation (5th)
Magic xpa Application Platform
Ranking in Application Infrastructure
16th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (10th), Mobile Development Platforms (13th)
 

Mindshare comparison

As of February 2026, in the Application Infrastructure category, the mindshare of IBM BPM is 3.3%, up from 2.8% compared to the previous year. The mindshare of Magic xpa Application Platform is 2.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Infrastructure Market Share Distribution
ProductMarket Share (%)
IBM BPM3.3%
Magic xpa Application Platform2.2%
Other94.5%
Application Infrastructure
 

Featured Reviews

Ateeq Rehman - PeerSpot reviewer
Unit Head System Implementor at Allied Bank Limited
Automation platforms streamline processes and offer flexibility, but AI integration and version upgrades pose challenges
In the technology world, there is always room for improvement. Technologies evolve day by day, especially with the emergence of artificial intelligence and generative AI models. Although IBM BPM is a substantial product, adopting and integrating new technologies quickly is not easy due to the migration and upgrade paths involved. Every time new versions are released, we face business and production challenges that make rapid adoption challenging. The main concern bothering me today regarding IBM BPM is the integration of AI components.
Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is a component of this BPM pool - I can't recall the name. What it does is, it allows you to create various scenarios and then run them quickly, before actually putting them onto a tool. So I think that part of the tool is really fantastic, because that enables you to create scenarios, create simulations, before actually going out and putting it into the tool itself"
"We are receiving good assistance from the technical support."
"It continues to keep up with the changing needs of the business. That is the strong value proposition of BPM. It's not a one-time automation."
"The reach with Integration Adapters and support for adding custom Java code are valuable features."
"There are a lot of things that you get out-of-the-box: Timers and so on, which took a lot of effort and code before."
"With the tester coach wherein you can interact with the interface while you're designing the process."
"The solution is more customizable than IBM FileNet."
"This product does the job in terms of executing the workflow."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"The speed of development is the quickest for any tool on the market."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"xpa gives us a fast development speed."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
 

Cons

"The cost of the solution has room for improvement."
"The options for customization could be improved. More customization using your own code would be beneficial."
"User Interface components could be further refined to enhance and extend customizations dictated by end clients."
"Performance on large scale requirements could also be improved."
"I would like it more documentation during the design phase."
"The product is extremely complex to use and administrate."
"If you want to use IBM BPM, you will have to invest a lot of money for licenses and you need to learn that there are limitations in developing applications. You cannot create anything you want."
"We have had to use Mule as an alternative integration tool because it is more flexible than IBM BPM."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"The user interface could be improved to be more friendly for developers."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
 

Pricing and Cost Advice

"It may be cheaper for organizations to pay for the Viewer licenses that are immediately up and running in the cloud, rather than paying for someone to administer publishing to an intranet."
"Due to its extensive features and capabilities, the product pricing is more aligned with medium—to large enterprises."
"Its price is on the higher side, and it can be improved. Its licensing is on a yearly basis. There are no additional costs."
"Starting out with Express can also help reduce the cost for adopting the product."
"The product is expensive considering the hardware and software costs."
"Our customers do see ROI. They'll identify some particularly painful or uncoordinated processes to start with, then build out from there, picking off low hanging fruit."
"IBM BPM is expensive, so most large companies opt for IBM based on their licensing options."
"We have a yearly licensing model. It is not expensive. There are no addition costs to the standard license."
"The licensing is too costly."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
8%
Computer Software Company
7%
Insurance Company
6%
Financial Services Firm
18%
Computer Software Company
14%
Manufacturing Company
13%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise19
Large Enterprise72
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

Which is better, IBM BPM or IBM Business Automation Workflow?
We researched both IBM solutions and in the end, we chose Business Automation Workflow. IBM BPM has a good user interface and the BPM coach is a helpful tool. The API is very useful in providing en...
What is your experience regarding pricing and costs for IBM BPM?
Once it is installed, maintaining it is not a big issue.
Ask a question
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Also Known As

WebSphere Lombardi Edition, IBM Business Process Manager, IBM WebSphere Process Server
uniPaaS
 

Overview

 

Sample Customers

Barclays, EmeriCon, Banca Popolare di Milano, CST Consulting, KeyBank, KPMG, Prolifics, Sandhata Technologies Ltd., State of Alaska, Humana S.A., Saperion, esciris, Banco Espirito Santo
ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
Find out what your peers are saying about IBM BPM vs. Magic xpa Application Platform and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.