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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Data Quality Services comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (1st), API Management (5th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Microsoft Data Quality Serv...
Ranking in Data Quality
16th
Average Rating
7.6
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.9%, down from 14.2% compared to the previous year. The mindshare of Microsoft Data Quality Services is 2.1%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.9%
Microsoft Data Quality Services2.1%
Other88.0%
Data Quality
 

Featured Reviews

RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.
Satyam Saxena - PeerSpot reviewer
Technical Lead at a computer software company with 5,001-10,000 employees
Automation in data management improves with built-in error rejection but technical support needs enhancement
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expression processing is complicated and slow. Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation. Sometimes solutions to problems take several weeks due to a lack of support, relying instead on personal networks and experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Replication allows us to fully replicate all objects from Shop Floor Data Collection (SFDC) to in-house/on-premises database in one job."
"It has become an easy way to exchange information through any cloud application."
"The most valuable feature is the building of mockups and tasks."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The solution is stable."
"The Mapping Designer allows for declarative ETL development (visual scripting) that leverages a wide array of different transformations."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"​The tool manually checks on applying business rules and helps to implement them."
"The primary advantage of Microsoft Data Quality Services is its capability to automate certain tasks, which are otherwise achieved through SQL queries."
"This solution is particularly useful for data enrichment."
 

Cons

"Improving the UI to be more business user-friendly would also be beneficial."
"The product requires more polishing and hardening."
"The integration with older technology and cloud quality needs improvement."
"In certain domains, I am looking for material-level match features that are not customizable. The current solution requires code-writing and tweaking, while other solutions offer material-level matches."
"UI application performance was quite disappointing until v9.0.x, but with 9.5 and later versions, they have facelifted the UI."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"I definitely will not recommend Informatica Cloud Data Quality because it's very hard to manage the licensing model and the price is very high."
"There were a few stability issues, but overall it is a stable product."
"Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation."
"I would rate my experience with the initial setup a six out of ten, with one being very easy and ten being extremely challenging. So, there is room for improvement in the setup process."
 

Pricing and Cost Advice

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"I have heard from customers that the product comes with a huge license cost."
"The pricing is quite flexible."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"We have licenses, and we are provided with certain particular services in the solution."
"The pricing is in the midrange. It's not cheap, but it depends on the licenses you require."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Data Quality Services?
Microsoft Data Quality Services comes as part of SQL Server without additional costs, making it a competitive solution.
What needs improvement with Microsoft Data Quality Services?
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expre...
What is your primary use case for Microsoft Data Quality Services?
I use Microsoft Data Quality Services ( /products/microsoft-data-quality-services-reviews ) to handle data inconsistencies, such as missing or improperly formatted data. The tool serves purposes li...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
MS Data Quality Services
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Data Quality Services and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.