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Nielsen DMP [EOL] vs Oracle BlueKai [EOL] comparison

Nielsen and Oracle are both solutions in the Data Management Platforms (DMP) category.
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Nielsen DMP [EOL] and Oracle BlueKai [EOL] based on real PeerSpot user reviews.

Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP).

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To learn more, read our detailed Data Management Platforms (DMP) Report (Updated: January 2026).
Buyer's Guide
Data Management Platforms (DMP)
January 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nielsen DMP [EOL]
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Oracle BlueKai [EOL]
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Buyer's Guide
Data Management Platforms (DMP)
January 2026
Download Free Report
Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP). Updated: January 2026.
DOWNLOAD NOW
881,733 professionals have used our research since 2012.
 

Comparisons

No data available
Adobe Audience Manager vs Oracle BlueKai [EOL] Logo
Adobe Audience Manager vs Oracle BlueKai [EOL]
Compared 74% of the time
Cloudera Data Platform vs Oracle BlueKai [EOL] Logo
Cloudera Data Platform vs Oracle BlueKai [EOL]
Compared 26% of the time
More Oracle BlueKai [EOL] Competitors
 

Product Reports

Buyer's Guide
Data Management Platforms (DMP)
January 2026
Nielsen DMP [EOL] reportDownload Nielsen DMP [EOL] product report
Buyer's Guide
Data Management Platforms (DMP)
January 2026
Oracle BlueKai [EOL] reportDownload Oracle BlueKai [EOL] product report
 

Also Known As

Nielsen Data Management Platform
BlueKai
 

Overview

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

Nielsen

BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

Oracle
 

Sample Customers

IPG Mediabrands, Cumulus, Sony Pictures Television, Chobani, Investing Channel Inc.
Team One, ESET, Morningstar
Buyer's Guide
Data Management Platforms (DMP)
January 2026
Download Free Report
Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP). Updated: January 2026.
DOWNLOAD NOW
881,733 professionals have used our research since 2012.
See our list of best Data Management Platforms (DMP) vendors.

We monitor all Data Management Platforms (DMP) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.