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OpenText Service Management (SMAX) vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.7
OpenText SMAX aids IT operations with automation; ROI measurement varies, with users valuing customizability and operational impact.
Sentiment score
6.5
ServiceNow users experience varied ROI, with benefits in efficiency, process improvements, and scalability, despite high initial costs.
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
General Manager at sPerception IT
The return on investment is good when implementing for ourselves and for other clients.
Service Now Developer at Bangmetric services pvt ltd
Manually, there are huge numbers that come up because these integrated tools help organizations make the right decisions with all the information in one place, while manual methods lack visibility.
Associate Vice President at Wissen infotech
 

Customer Service

Sentiment score
4.7
OpenText SMAX receives mixed feedback with varying support experiences, generally rated between seven and eight for effectiveness.
Sentiment score
7.0
ServiceNow's customer service is praised for responsiveness but faces criticism for inconsistency, with mixed reviews on support speed.
Support for OpenText Service Management (SMAX) is better.
Technical Lead at Bharti AXA Life Insurance
The support is exemplary and deserves a perfect rating.
Team Lead at a tech vendor with 10,001+ employees
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
General Manager at sPerception IT
Whenever we have had issues, they have provided good support, and those issues have never recurred.
Vice President Delivery & Operations at Rezilyens
 

Scalability Issues

Sentiment score
6.9
OpenText SMAX is highly adaptable for medium to large businesses but may be costly for small enterprises.
Sentiment score
7.4
ServiceNow scales efficiently for diverse organizations, accommodating extensive users and operational needs, with cloud deployment enhancing flexibility.
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
It is capable of vertical scaling with no issues.
Team Lead at a tech vendor with 10,001+ employees
ServiceNow's scalability is very good as it can be deployed in each environment.
Consultant at National Australian Bank
 

Stability Issues

Sentiment score
6.9
OpenText SMAX is stable but some users face Kubernetes-related downtime and ongoing stability concerns despite resolved issues.
Sentiment score
7.7
ServiceNow is praised for its stability, reliability, and scalability, with performance issues mostly due to user-side factors.
OpenText Service Management (SMAX) has some stability challenges that are crashable and not stable at times.
Technical Lead at Bharti AXA Life Insurance
It is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
I haven't faced any issues with stability; I've rarely seen any downtime.
Solution Engineer - Digital Platform | Mobile at British American Tobacco
ServiceNow is stable enough.
Service Now Developer at Bangmetric services pvt ltd
 

Room For Improvement

OpenText SMAX faces challenges in integration, customization, and user satisfaction, requiring improvements in AI, reporting, and connectivity.
ServiceNow needs to improve pricing, user interface, reporting, customization, support, mobile app, third-party integration, and automation features.
One important thing we think should be included is a module for metrics, similar to Google Analytics, that focuses on the metrics of the tool usage.
Head Of Delivery at Timestamp ITM
The custom reports that were already prepared work fine.
Information Security & IT Governance Manager at a insurance company with 10,001+ employees
Different scenarios require different workflow configurations.
Technical Lead at Bharti AXA Life Insurance
It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
Manager of Security Engineering & Architecture at a outsourcing company with 5,001-10,000 employees
My priority points for improvement are the UI glitches and modern AI technology integrations for faster incident management.
Senior Consultant at a consultancy with 10,001+ employees
There is a need for bug or error tracking in ServiceNow.
Team Lead at a tech vendor with 10,001+ employees
 

Setup Cost

OpenText SMAX provides diverse licensing options, with costs influenced by configuration, operators, and features, offering flexible pricing.
ServiceNow pricing is high and complex, but many justify it due to comprehensive features and negotiation flexibility.
OpenText Service Management (SMAX) is okay, not expensive and not the cheapest.
Technical Lead at Bharti AXA Life Insurance
ServiceNow's pricing can be justified if more functionality is required.
Service Now Developer at Bangmetric services pvt ltd
ServiceNow does come with a price.
Associate Vice President at Wissen infotech
ServiceNow is expensive for all regions.
Security Architect at وزارة الثقافة Ministry of Culture
 

Valuable Features

OpenText SMAX provides adaptable, user-friendly service management with AI, low-code configuration, and multilingual support for various business operations.
ServiceNow offers adaptable, customizable cloud-based ITSM solutions with seamless integration, intuitive interface, and robust analytics enhancing productivity.
Our feedback is that because OpenText Service Management (SMAX) portal is very easy to use, we see customers abandoning their legacy ways of reporting like phone calls and emails, concentrating everything on a portal, which provides end users with more visibility of what's happening because they can control the status of their requests, allowing IT a faster way to intervene and solve issues.
Head Of Delivery at Timestamp ITM
Reporting tools and sophisticated customization options are available with different capabilities.
Information Security & IT Governance Manager at a insurance company with 10,001+ employees
Configuration is available for different scenarios including change request, incident management, and problem management.
Technical Lead at Bharti AXA Life Insurance
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Service Now Developer at Bangmetric services pvt ltd
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
Security Architect at وزارة الثقافة Ministry of Culture
The features of ServiceNow that I find most valuable include its ability to easily access ticket details if you know the ticket number, monitor the timeline of when the ticket was created, and see the current status.
IT infra Admin at synu
 

Categories and Ranking

OpenText Service Management...
Ranking in IT Service Management (ITSM)
10th
Average Rating
7.6
Reviews Sentiment
6.0
Number of Reviews
9
Ranking in other categories
No ranking in other categories
ServiceNow
Ranking in IT Service Management (ITSM)
1st
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
225
Ranking in other categories
Help Desk Software (1st), IT Asset Management (1st), Rapid Application Development Software (2nd), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of March 2026, in the IT Service Management (ITSM) category, the mindshare of OpenText Service Management (SMAX) is 2.1%, down from 2.1% compared to the previous year. The mindshare of ServiceNow is 15.8%, down from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Service Management (ITSM) Mindshare Distribution
ProductMindshare (%)
ServiceNow15.8%
OpenText Service Management (SMAX)2.1%
Other82.1%
IT Service Management (ITSM)
 

Featured Reviews

HugoAlmeida - PeerSpot reviewer
Head Of Delivery at Timestamp ITM
Centralized service processes have improved cross‑department visibility but reporting still needs work
The machine learning capabilities in OpenText Service Management (SMAX) are somewhat not published the way they should be. They work pretty well, but they are not used as much in the current experience of our customers. They have them; the solution has them, but they usually go a little bit below the radar in terms of visibility. I believe there is room for improvement when it comes to machine learning capabilities. OpenText Service Management (SMAX) has room to improve mainly on reporting components. The reporting components include dashboards, and while OpenText Service Management (SMAX) has a reporting module, it's somewhat limited, so I believe it has room to improve there, with more inclusion of artificial intelligence in the models and more in project management and portfolio management capabilities. We want to see better use and more functionalities enabled with the already existing capabilities such as AI and reporting in the next OpenText Service Management (SMAX) release, but one important thing we think should be included is a module for metrics, similar to Google Analytics, that focuses on the metrics of the tool usage. The module shouldn't just report on the components of OpenText Service Management (SMAX) but also track how the tool is used by end users, for example, what functionalities users utilize more frequently, the performance of those functionalities, and how long it takes them to open a ticket or log in, focusing on applicational monitoring metrics and performance management metrics.
MT
Manager of Security Engineering & Architecture at a outsourcing company with 5,001-10,000 employees
Seamless data integration and advanced automation improve service delivery efficiency
I think that nothing needs to be improved with the product; you just need the user to commit and spend appropriate time to overcome that learning curve. Once that is done, the product itself is pretty wonderful. I've seen a very nicely built interface with ServiceNow, and I've also seen the ugliest version that feels outdated. ServiceNow does allow that team to exist. They should modernize their fonts and their layout, the UI friendliness. They did introduce AI, chatbots, and AI on the back end, so that's wonderful and extremely useful if you train it. If you don't train it, it's pretty useless. Assessing the impact of ServiceNow's automation on service delivery times is complicated. The engineers who operate on ServiceNow find it isn't straightforward because the data set is accessible by everybody. The problem is that understanding how to manage that data set requires an enormous amount of engineering skill set to run the product. I would not hand the key to the customer; I would highly recommend that ServiceNow take control of that. Instead of offering support for the software, they should offer administrative support for the software. They should provide professional service or some kind of support system that allows us to use their product at a faster pace. I'm sure they offer something, but it's often outrageously expensive, or they rely on another company to resell their product and offer professional service. It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Government
9%
Healthcare Company
9%
Manufacturing Company
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise35
Large Enterprise168
 

Questions from the Community

What is your primary use case for Micro Focus Service Management Automation X (SMAX)?
We mostly deal with OpenText Service Management (SMAX), Service Management, and UCMDB, the UD Discovery, Unified Discovery.
What advice do you have for others considering Micro Focus Service Management Automation X (SMAX)?
We are still working with OpenText and Splunk. I remember that Splunk is now with what Cisco AppDynamics bought. We are implementers; we work with other partners for Splunk, and for OpenText, we ar...
What is your experience regarding pricing and costs for Micro Focus Service Management Automation X (SMAX)?
OpenText Service Management (SMAX) is okay, not expensive and not the cheapest. It is overall good.
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into that platform for good. The business model is to lock in and then keep pumping th...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ServiceNow has a very strong module (Performance Analysis) reporting which will ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Also Known As

OpenText Service Manager, Micro Focus Service Management Automation X (SMAX)
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Zurich Airport, Envirosuite, Norsk Helsenett, Achmea, University of Milan, World Vision, Petroleum Development Oman, Court of Justice of the Federal District and Territories (TJDFT).
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about OpenText Service Management (SMAX) vs. ServiceNow and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.