ServiceNow vs Splunk On-Call comparison

The compared ServiceNow and Splunk solutions aren't in the same category. ServiceNow is ranked #1 in ISM , with an average rating of 8.5, and holds a 13.8% mindshare in the category. Splunk is ranked #10 in IMS , with an average rating of 9.0, and holds a 3.4% mindshare. Additionally, 92% of ServiceNow users are willing to recommend the solution, compared to 85% of Splunk users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between ServiceNow and Splunk On-Call based on real PeerSpot user reviews.

Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM).

To learn more, read our detailed IT Service Management (ITSM) Report (Updated: July 2026).

Buyer's Guide

IT Service Management (ITSM)

July 2026

Download the complete report

Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

IT Service Management (ITSM) Mindshare Distribution
Product	Mindshare (%)
ServiceNow	13.8%
JIRA Service Management	6.9%
BMC Helix ITSM	5.2%
Other	74.1%

IT Service Management (ITSM)

IT Alerting and Incident Management Mindshare Distribution
Product	Mindshare (%)
Splunk On-Call	3.4%
PagerDuty Operations Cloud	8.3%
Opsgenie	6.2%
Other	82.1%

IT Alerting and Incident Management

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

Read full review

Hemanthreddy Vakiti

Data engineer at a tech vendor with 10,001+ employees

Structured workflows have improved SLA compliance and now support prioritized incident handling

I think the licensing and pricing of ServiceNow is quite expensive compared to other tools. For large organizations, it is acceptable, but specifically for small and medium organizations to track incidents or change requests, ServiceNow is quite expensive. Sometimes performance can be slow when workflows and integrations are configured for complex tasks. For advanced customizations or advanced features which we rarely use, the documentation is not up to standard. The documentation needs to be improved for advanced customization features. However, the platform is stable overall and the features are quite good. The user experience and performance concerns I mentioned are areas I want to be improved. When many workflows and interactions are configured, performance is slow. For the features it is providing, it is quite expensive. If these performance features are improved, we can easily pay that price and get the return on investment.

Read full review

Ramani Happy

Dev Ops Engineer at Data Elicit Solutions Pvt. Ltd.

Streamlined incident response has reduced downtime and improved on-call collaboration

A few things I would improve in Splunk On-Call. Honestly, the reporting and analysis side feels a bit weak. If I want to deep dive into the on-call load, including MTTD and MTTR rates, I kind of have to export data and build my own dashboard, which is not as out-of-the-box as I would prefer. The UI has improved, but it still feels a little chunky in certain areas, particularly when managing schedules. When I have a lot of teams, it can get messy. Additionally, the pricing model is per user, which starts to get expensive as the team scales.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would rate Automation Anywhere a ten out of ten."

"UI and document automation are two features I like. Document automation is helpful because it simplifies extracting and putting data into different ERP systems. I have three or four use cases for document automation. I also like the recorder objects feature, which was called object learning in the previous version, and screen scraping."

"We have saved 60 to 70 percent on operations."

"It is easier to learn, implement, and get things done with Automation Anywhere compared to other tools on market right now."

"Through the software, we have been able to reduce the time that we spend on manual, repetitive tasks so that we can focus on activities that add value to the business or to our partners and customers."

"The technical support has been good in my experience. However, you need to use the latest version to get the right level of support. If it is an end-of-life version, you might not get support from Automation Anywhere."

"In Automation Anywhere we liked the drag-and-drop and easily stitching the recording of mouse control and keyboard controls."

"TestingAnywhere is a scriptless automation tool which is easy to learn and implement, with many effective features such as creating test cases using web recording, object recording, image recognition, Smart recording, or an editor."

More Automation Anywhere pros

"We have found change management and CMDB to be very useful."

"It helps with how well our applications are compliant with our policies, and that helps with the overall security of our applications."

"Straightforward tool."

"I would rate ServiceNow nine out of ten."

"Last year, there were three steps for installing or uninstalling software when a user asked us to do so, but by using ServiceNow, when a user opens a ticket or incident, we can automatically run the workflows through the system, and the assistant can automatically go to the user's computer and install or uninstall the software."

"ServiceNow is such a broad framework that you can basically touch upon any improvement that you want to do in your company."

"ServiceNow is really good."

"ServiceNow can be used for service requests and change management."

More ServiceNow pros

"The big benefit of using Splunk On-Call is that I know I have a high-performance team, but now I can really measure and prove it."

"The flexible schedule is the most valuable feature. It was very easy to set out a rotation."

"Its the best solution of its type out there, you should go for it."

"Since implementing Splunk On-Call, our mean time to acknowledge has dropped significantly, and we have fewer escalations to senior engineering for things that could have been caught earlier."

"VictorOps has been good enough for us and it's effective for our needs in case of an on-call escalation process."

"The alert calling feature is the best because notifications are delivered via phone messages."

"Transmogrifier and automatic solution report gives me a report with the solution and the way to solve issues when an error occurred."

"Technical support is an A+ or a 10/10; if I could give an 11/10, I would, and it is what I love about them."

More Splunk On-Call pros

Cons

"I noticed that from version 10.5 to 11.3 the number of clicks to start a bot through the Control Room and Schedule Manager have increased. In certain cases, I would like to see that become simpler, faster, and easier."

"The error handling command on this solution still needs improvement, especially when compared to other platforms that are doing very well."

"IQ Bot is pretty good, but we can only run a maximum 150 documents."

"We have trouble with large volumes of data in Excel and are not getting good results."

"However, it does not work as well with retrieving data from images."

"It needs stability improvements. Sometimes, it becomes unstable."

"The initial setup for the program was not straightforward. It was definitely complex."

"With the user interface, a lot of the parts of it I really like, but there are some things that could be made a little simpler. A little less clicking around here and dragging over there to use."

More Automation Anywhere cons

"It became kind of complex to set it up without a general lack of knowledge of the particular feature-function capabilities. Features and capabilities could have been explained better to the end-users."

"Needs additional software titles and easier normalization."

"We still have some issues with some of our ITIL users, like some things aren't as intuitive as they could be."

"The licensing needs to be divided into tiers in order to attract lower-level users."

"I would say there had been times where it's taking a long time for a resolution."

"We did some custom branding and it was a nightmare."

"The setup wasn't as straightforward or easy as it should have been."

"When we are using the solution on mobile phones on their networks the performance is reduced with a delay of approximately 8 seconds. There is less delay using the desktop computers connected to the WiFi or to the network directly."

More ServiceNow cons

"Should have more YouTube webinars."

"User management has to be improved and more user types need to be added as there is currently only Admin or User."

"We chose to move away from the HP product as far as our monitoring goes and dealing with system-generated alerts, simply because it took too much time and effort to manage the APM platform."

"I would say a little bit of the user experience and the user interface of Splunk On-Call can be improved."

"At that stage, all our needs are fulfilled, but at the beginning, we had some feature requests and they were deployed during their roadmap."

"The only feature that we are currently waiting on right now is really kind of an annoyance factor: when we get on the timeline on the main dashboard, there’s an ACK All button."

"The third-party configuration tool could be easier to use."

"Another example is that you cannot check the incidents created in VictorOps from the previous Friday."

More Splunk On-Call cons

Pricing and Cost Advice

"UiPath is exceptionally more expensive than Automation Anywhere. UiPath is far ahead of its competition, but in terms of finances, Automation Anywhere offers better value and is more effective for organizations seeking cost-effective solutions."

"Whatever investment, licensing, and resource costs together are put in for development and delivery, we are still at an ROI of 250 percent."

"The cloud-based version comes at an increased cost, although our clients are happy with the new features and have not complained about the pricing."

"We generally follow the Gain-Sharing Pricing model, which enables the customer to start getting the RPA benefits right from day one of their implementation."

"The cost for scalability is much cheaper than developing a new system."

"If you are looking into Automation Anywhere, get the Community Edition and play with it."

"If you look at the capital expenditure, Automation Anywhere is number two to UiPath. But if you take a long-term view, on a scalable model of a large number of bots coming out, it slowly goes on to become the costliest tool. There is something they can do about that. The capital expenditure goes out right at the point of buying the tool. For Automation Anywhere, I would need to spend $20,000. UiPath can give me something for $6,000, while Blue Prism will come in at $300,000."

"Automation Anywhere might have a higher upfront cost than some competitors, but its extensive features and seamless integration with other tools can save organizations money in the long run."

More Automation Anywhere pricing and cost advice

"The CapEx version is great."

"This is a pretty expensive product, so the licensing could be better."

"The licenses are expensive."

"Isn't pricing always too much? We really do chafe at the ITIL licensing. ITOM is also pretty expensive."

"Initially, the licensing model ServiceNow came up with was very good. But now, from a licensing perspective, they are changing their model day by day. It is becoming a bit expensive for customers."

"We are happy with the pricing."

"The first impact for the customer is that it is expensive, but do not forget that it is a solution that includes infrastructure; a single cost, easy to justify."

"We know that ServiceNow is not cheap, it's more expensive than other solutions. But we are trying to increase our ability to handle tickets so that the cost per ticket is less."

More ServiceNow pricing and cost advice

"The price of the solution could be less expensive."

See which vendors are best for you

Use our free recommendation engine to learn which IT Service Management (ITSM) solutions are best for your needs.

See recommendations

908,834 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

11%

Outsourcing Company

10%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

Construction Company

12%

Financial Services Firm

10%

Performing Arts

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	81
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	57
Midsize Enterprise	35
Large Enterprise	179

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	10

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

See all answers

How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

Which solution is better for developing non-ITSM applications: OutSystems or Service Now?

The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...

See all answers

Would you choose ServiceNow over Microsoft PowerApps?

Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...

See all answers

What is your experience regarding pricing and costs for ServiceNow?

ServiceNow operates on a subscription-based pricing model with custom pricing based on modules, users, and business r...

See all answers

What is your experience regarding pricing and costs for VictorOps?

The pricing aspect is per-user licensing, which is standard for this category, making it competitive compared to Page...

See all answers

What needs improvement with VictorOps?

A few things I would improve in Splunk On-Call. Honestly, the reporting and analysis side feels a bit weak. If I want...

See all answers

What is your primary use case for VictorOps?

I have been using Splunk On-Call for nearly about two years. Our main use is incident alerting and on-call scheduling...

See all answers

Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

IBM Maximo Application Suite vs ServiceNow

Compared 6% of the time

BMC Helix ITSM vs ServiceNow

Compared 4% of the time

Zendesk vs ServiceNow

Compared 4% of the time

JIRA Service Management vs ServiceNow

Compared 4% of the time

Freshservice vs ServiceNow

Compared 3% of the time

More ServiceNow Competitors

PagerDuty Operations Cloud vs Splunk On-Call

Compared 18% of the time

Opsgenie vs Splunk On-Call

Compared 18% of the time

Everbridge IT Alerting vs Splunk On-Call

Compared 16% of the time

IBM Cloud Event Management vs Splunk On-Call

Compared 10% of the time

xMatters vs Splunk On-Call

Compared 4% of the time

More Splunk On-Call Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

ServiceNow

July 2026

Download ServiceNow product report

Buyer's Guide

Splunk On-Call

July 2026

Download Splunk On-Call product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

No data available

VictorOps

Interactive Demo

Automation Anywhere

Demo not available

ServiceNow

Demo not available

Splunk

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

ServiceNow offers customizability and cloud-based integration that sustains operational efficiency. Enabling change and incident management, it accelerates workflow automation and project management without downtime issues, serving deployment needs for IT service and productivity enhancements.

ServiceNow stands out with its adaptable workflows and cloud-native infrastructure, boosting IT service, project, and asset management. Known for its robust incident and change management, the platform addresses business needs through its user-centric design and extensive integration options. By facilitating seamless IT operations and automation, ServiceNow empowers businesses to enhance productivity and efficiency. Regular updates ensure users benefit from the latest features without service interruptions, although pricing and licensing complexities demand attention. Users seek improved reporting tools and a more intuitive design while expressing interest in refined mobile functionality and better documentation.

What are the key features of ServiceNow?

Customizability: Enables tailored workflows to align with business processes.
Cloud-Based Integration: Allows seamless updates and operational sustainability.
Incident and Change Management: Supports efficient handling of IT-related issues.
Automation Capabilities: Automates repetitive tasks, enhancing productivity.
User-Friendly Design: Simplifies navigation and improves user interaction.
Comprehensive Reporting: Provides detailed insights for better decision-making.

What benefits and ROI should users anticipate from ServiceNow?

Improved Efficiency: Streamlines processes and reduces manual efforts.
Enhanced Productivity: Automates tasks, enabling focus on strategic initiatives.
Seamless Operations: Integrates across departments for unified management.
Effective IT Management: Smooth incident, change, and problem resolution.
Cost and Time Savings: Reduces operational costs through efficient workflow management.

ServiceNow finds implementation across industries like IT, HR, asset management, and help desks, addressing ticketing and configuration needs. Businesses use its dashboard for tracking performance metrics, enhancing decision-making in departments like HR service delivery. Its adaptability also makes it suitable for industries requiring robust operational management and process automation, driving efficiency and growth.

ServiceNow

Splunk On-Call offers seamless on-call scheduling and alert escalation with robust third-party integration, providing efficient incident management and resolution capabilities.

Splunk On-Call facilitates effective IT alert management by delivering on-call scheduling, alert escalation, and comprehensive integration with monitoring systems. The platform's capabilities include smooth third-party interactions and the transmogrifier feature, which enhances message customization. Users benefit from efficient alert notifications via phone or text, a user-friendly interface streamlining scheduling, and detailed timelines supporting root cause analysis. It is especially useful in IT environments where quick incident response and communication are critical. Users appreciate the aid in identifying responsible contacts during on-call rotations and deploying on-premises situations involving numerous team members.

What features enhance Splunk On-Call?

Seamless On-Call Scheduling: Organizes and simplifies duty rotations efficiently.
Effective Alert Escalation: Ensures critical issues reach the appropriate personnel swiftly.
Comprehensive Third-Party Integration: Connects easily with monitoring tools to streamline workflows.
Transmogrifier Feature: Customizes message content to improve communication clarity.
Automatic Solution Reporting: Aids in swift issue resolution through detailed reports.
Efficient Alert Notifications: Offers swift communication via phone and text notifications.
User-Friendly Interface: Simplifies management of schedules and overrides.

What benefits and ROI should users expect when utilizing Splunk On-Call?

Reduced Incident Response Time: Accelerates team reaction to critical alerts.
Enhanced Communication: Facilitates clearer and quicker interaction within teams.
Flexibility: Adapts to specific organizational requirements effortlessly.
Improved Root Cause Analysis: Provides comprehensive timelines and reports for deep dives.

Splunk On-Call is often implemented in IT departments of large organizations, where teams manage on-call operations and incident responses. Particularly beneficial in sectors requiring rapid reaction times, like tech companies or service providers, it aids developers in swiftly resolving service interruptions to maintain operational continuity and customer satisfaction.

Splunk

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow

NVIDIA, Cisco, NBC, Rackspace, Intuit, DirectTV, NASCAR, Arrow Electronics, Alliance Health, NetApp, Edmunds, New York Times, Return Path, Sony Playstation, CA Technologies, Sphero, Symantic, HBO, Weatherford, Blackboard, Epic Games

Buyer's Guide

IT Service Management (ITSM)

July 2026

Download Free Report

Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM). Updated: July 2026.

DOWNLOAD NOW

908,834 professionals have used our research since 2012.

We monitor all IT Service Management (ITSM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.