Contentful Reviews

My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.

When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.

Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.

The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.

Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.

I believe it would be nice to have some documentation, especially for new learners who are starting.

A minor issue I have is that Contentful does not have a way to organize fields within an entry.

I think there needs to be a UI to filter entries for Contentful.

I have been using Contentful for four years.

Contentful is relatively stable, with no downtime noticed so far.

Contentful's scalability is very good, as it can be used by any size of organization.

The customer support for Contentful is very proactive and responsive.

I previously used DatoCMS before switching to Contentful.

We have seen a return on investment through development time saving and the fastest content deployments.

My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.

Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.

My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.

My main use case for Contentful is that our company's website is built on Contentful, so I use it for updating content, creating new templates, pages, publishing them, and conducting A/B testing and various marketing activities.

A specific example of something I recently did with Contentful is that I created a new page called Press Release on my company's website two days ago, where I uploaded the teaser image, banner image, the content, and the written by author profile.

Regarding my main use case and recent activities with Contentful, our company has done many innovations for our clients' websites, including migrating from another platform to Contentful with around 40 to 50 plus websites, and we are consistently using the headless version, which makes it very easy to update and check the content.

In my opinion, the best feature that Contentful offers is the headless capability.

The headless feature stands out for me because it is very helpful for our team, especially for anyone who is non-technical when they update the content or create new pages. Using the template features allows them to easily update the content and modify it. The nested hierarchy plays a key role here since you do not have to change one component repeatedly across several pages; you just have to make the change in one component, and it will automatically propagate wherever it is nested.

I think this is more than sufficient regarding the features in today's era for both technical and non-technical people.

Contentful has positively impacted my organization because, as I mentioned, since we are using the headless setup, when we need to create new pages, update content, or conduct any marketing activity, we no longer need to rely on a technical person. Our marketing or SEO team can simply perform these tasks.

This change has resulted in measurable outcomes, including an increase in sessions on our website.

Contentful can improve by addressing one technical issue regarding the creation of builds. When we give access, there is no access hierarchy, so if we give an author access, they can also create a build, which sometimes leads to a situation where an author who is only supposed to update or upload content might mistakenly click the build button, and the content goes live without testing or checking. Contentful can create an access level hierarchy to ensure that authors can only create and update content but not push it live.

Apart from the access hierarchy improvement, everything else is excellent.

I have been using Contentful for the last 2.5 years.

Contentful is stable for my organization.

Contentful's scalability meets our needs according to our requirements.

I have not used customer support because we do not face any challenges, but I can say that if transitions are very smooth, then the customer support is very supportive.

We started using Contentful only for our website and did not previously use a different solution.

The initial setup and onboarding process with Contentful for my team was not very difficult. There were a few challenges that the lead developer handled, but there were no major challenges.

Initially, we followed the documentation and training resources provided by Contentful, which were very helpful. As we started implementing it and doing hands-on work, everything became very easy. Initially, it was very helpful; however, now we do not rely on documentation unless there is a major issue.

I have seen a return on investment because now, to handle our website, we do not need technical staff. The marketing team can manage content operations, A/B testing, and marketing tasks themselves, requiring the technical team only for template-based or page structure changes. This means our team size and costs are reduced.

My experience with Contentful regarding pricing, setup cost, and licensing is that it is acceptable.

Before choosing Contentful, we evaluated AEM but found its pricing to be very high.

My advice to others looking into using Contentful is that if you want headless capabilities, budget-friendly pricing, and a smaller team, then Contentful is the option.

I do not have any additional thoughts about Contentful, but I would like to emphasize that they should look into the access hierarchy part for improvements; apart from this, everything is excellent. I gave Contentful a rating of 9 out of 10.

My main use case for Contentful is to create the content for a website for a bigger company as mine, and I'm also a backend developer and design the Contentful model and the content that uses it. A quick specific example of how I used Contentful for my website is the e-commerce website for a bigger company in Germany.

In my experience, the best feature Contentful offers is the application plugin mechanism. The add applications I can add to Contentful to customize the application is highly beneficial.

What I appreciate most about the application plugin mechanism is everything around the deployment and the chosen front-end framework for my project was great, and React also. There are some limitations, which is in the nature of how the plugin mechanism was designed. The iframe technique was the blocker to implement SSO for connecting to other services. However, there are other techniques you can use.

Besides the application framework, something that stands out about the features is that the publishing mechanism can be improved further. With the start of 2025, the local-based publish was introduced by Contentful. That is a great feature, but it had some limitations. Backend implementation for validation, the bulk validation was no longer supported for this feature. This is a big bug. Contentful never lined out the timeline when it can be fixed, and I have two bugs open on Contentful now. That is not favorable for me.

Contentful can be improved to have a full-featured free account, perhaps with fewer content types. However, with all features, a free developer could test everything without having a company that subscribed to an enterprise account, which would be great.

The rate limit on the management API is a big deal for most developers and is something that would make Contentful better. The inability to search for JSON objects, meaning content types that contain fields with JSON objects and looking for some field values in the JSON, is not supported. It would be nice to have something like this.

I have been using Contentful since 2018, for eight years.

Contentful is stable. It is really stable.

Contentful's scalability is fine. Sometimes it was going slower, but most of the time there was a fix available by Contentful. The stability and scalability were good.

The customer support reacts relatively fast if you have the right subscription. I would rate the customer support a nine on a scale of one to ten.

I previously used a different solution from IBM. I do not remember the name. It was a well-known system from IBM. On one hand, and on the other hand was Drupal. Both were on-premise, and the company looked for a SaaS solution. Contentful made sense a few years ago, and we developed for a few years with Contentful.

I cannot tell you much about the pricing, setup cost, and licensing. It was in the field from another colleague. I think it was easy, and I cannot tell you anything about that.

I had a team of five developers dealing with Contentful, but we are facing some bugs, and the support was not as good.

There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages. This was a concept that Contentful does not support out of the box, and we had to deal with a complicated content model. It was very expensive to implement, but we had chosen Contentful, and so we had to deal with it.

I evaluated other options before choosing Contentful. I do not remember the names we evaluated. It was in late 2018, and I cannot recall which specific alternatives were considered.

My main use case for Contentful in that recent project is image content management, including image content and descriptions that we are not getting from our server. Examples include launch screens, dynamic banners, and product images. Some product images we are getting from Contentful.

I will give you an example of how I used Contentful for managing those images and banners in my project. I am working on a kiosk and mobile application. For the kiosk use case, we have a launch screen where we are showing a few banners, and the banner is totally based on the store. For instance, there is a store X where I need to play a promotional banner for a tendy at 4.9 dollars, and there is a store Y where I want to promote a tendy with 3.9 dollars. In that scenario, I use it in the kiosk. For the mobile application, I use it extensively. We integrated a loyalty platform, and for all the loyalty information, we are fetching from Contentful. We are configuring the loyalty data from Contentful and retrieving it. Also, for some product images, we are using Contentful.

These are the major use cases which I am using.

The best features Contentful offers in my experience are the management of the content. I can configure my content based on the store, time zone, and time frame. I can configure my data on a specific store and a default store. I can have the last updated data. This makes it too easy for me to manage my dynamic content.

When I talk about configuring content by store and time frame, that flexibility helps my team and my workflow. For example, I want to play a promotion in my kiosk only from 10 AM to 7 PM. After that, I want to play a different promotion. I would just configure it with the help of Contentful. I will use the time slot or time frame where I will show a promotional banner, X banner, from 10 to 7. After 10 to 7, I will show the default banner.

Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content. We have integrated it for the loyalty as well. So it helps us to retain our customers with the dynamic content of the loyalty and dynamic promotion from the loyalty, which we are configuring into Contentful. Also, for promotion purposes, we are using Contentful, so it is totally worth it.

As far as I use Contentful, it is totally fine. There is no improvement for now. As I am using it for only six to eight months, I am not the correct person to judge or prejudge Contentful. I want to explore more as I am an active user of Contentful.

I am using Contentful for the last seven to eight months in one of my recent projects.

Contentful is stable in my experience, and I find it totally stable.

In terms of the scalability part of Contentful, it is totally fine, and I have not faced any challenges in my past experience.

My experience with customer support is that I have not reached out to them. It has been working fine, so I have not needed it yet.

In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

All the features I use, I have explained to you, and I am pretty much in love with Contentful. I would rate Contentful a nine out of ten. I am in the exploring phase, that is why I am deducting one point.

I choose a nine for Contentful because of its performance, and it is bug-free and easy to implement. Contentful is easy to integrate. With the help of GraphQL, we can easily handle my Contentful data. That is why I gave a nine.

My advice to others looking into using Contentful is that if you have a use case where you need to dynamically manage the content, then you should definitely go with Contentful. Contentful has a very stable product and is bug-free. First of all, it is bug-free and easy to configure. Anyone from the team can easily configure our Contentful. I am giving this review a rating of nine out of ten.

My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.

The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.

The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.

Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.

Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.

I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.

There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.

I have been using Contentful for around four years.

Contentful is very stable.

Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.

We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.

I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.

My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.

We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.

My experience with pricing, setup cost, and licensing was pretty smooth and seamless.

Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.

My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.

I am Niketan Naidu, working at LTIM, and I am using Contentful for our content management system and website. I have been using Contentful for three years, and it has been excellent work. We use Contentful primarily for our website content management system, with the full website built upon the content management system powered by Contentful.

We manage all pages from A to Z. We have built a page template, and for each page we create, we generate dynamic routes in the Next.js application, retrieving data from Contentful and building all the pages. It is not limited to just a product page or landing page; it encompasses all pages of the website.

We are also using Contentful SDK for space-to-space migration as provided by Contentful's powerful CLI tools. We use this for migrating assets or entries from one space to another space easily. This is a significant advantage.

Contentful's GraphQL marketplace application is excellent and useful. We can query immediately and see the results of the collections we create. Contentful also has localization features. However, I believe the only limitation is with localization; locale-specific rules and permissions are not at the extent or level we need, so we cannot provide permissions at the locale level. This is the problem.

Here is the scenario: we have multiple DDA groups that work on Contentful updates. We want a specific DDA group to work on specific Contentful content only, which can see, read, write, and delete on that specific locale only. We do not want other locale content of that space to be visible when we have multiple locales. Currently, we only have a limitation where the edit feature can be restricted to the locale, but we cannot restrict the read, delete, and create functions for that specific locale.

Contentful has provided custom roles and permissions, but in my opinion, it should be at a more extensive level, enabling us to restrict users at the locale level so that a user sees only the content of their specific locale. A user cannot see the content of any other locale if they are not provided the permission.

Content management is simplified, and team collaboration has improved. For workflow timing and content updates, there is some limitation in content updates, as manual work takes considerable time. However, most aspects—including content management, Contentful CLI tools, Contentful roles and permissions, and GraphQL query management—have positively impacted our operations. Website management has become very easy, and content updates to websites are straightforward. We can easily update the website content.

I wish Contentful would provide a better feature for publishing all content entries at once. Additionally, if any validation errors occur, handling them in a better way would be beneficial. Changing the state of entries for querying to the CLI tools would also be valuable. If Contentful could provide a better parameter for changed state entries, that would be excellent. Most importantly, the publishing option for publishing all changed entries at once would save considerable time.

I would recommend that roles and permissions be improved as soon as possible, as that would be a valuable feature.

I have been working for 4.5 years in my current field.

Contentful is very stable. I did not see any issues.

Scalability issues are handled by our organization's admin team. They will be in contact with the customer support team. If there are any issues, we report them to our organization's admin team, and they check with support.

We used Sitecore previously. We converted all websites to modern web technology using Next.js, so we switched to Contentful for the modern features.

Setup and pricing are handled by our organization's admin team. Currently, I do not have much information on this.

I would say time saved is the key ROI. With Contentful, we can migrate entries using the CLI and update content easily once we become habituated to it. Time was saved most of the time.

Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.

Organizations can use localization if they have the same content and should watch out for that feature. They can use the CLI for easy migration in Contentful. Exploring more on Contentful GraphQL queries, Contentful SDK, and Contentful CLI is beneficial. Contentful web app is very easy to learn, and the learning curve is simple. It is an easy solution.

I would like to highlight the roles and permissions features. I would request the team to look into it and provide that feature, as it would be excellent. I provided this review a rating of 9.

My main use case for Contentful is for authoring purposes, such as storing data and retrieving data from Contentful by using Contentful APIs and managing content.

A specific example of how I use Contentful for authoring or managing content is that I integrate APIs. There are many APIs available for managing content. First, I integrate Contentful in our code and from there, by using their APIs, I retrieve the content from Contentful. In Contentful, there are fields and models in which I create some models and some fields for storing content. I make fields and models in a way so that they can be reusable for other projects and components as well. This is how I'm using it and it is very useful.

Contentful is very easy to learn because the beneficial aspect I discovered is that we are able to use reusable components. If we make one component, we can use it for another component as well. The integration part is very easy, and anyone who wants to learn Contentful can learn it in a few months. It is very useful. There are features such as Rich Text, which handles data formatting so we don't have to work from our code. This is the best feature I have experienced, the Rich Text.

The best features Contentful offers in my opinion are the models, the fields, and the Rich Text. We can manage content according to the UI—whatever the UI is, we can manage that content in Contentful accordingly. This is the best feature I have found. It literally reduces the code, so a coder doesn't need to think about content, where to hold it and where not to hold it.

These features help my team's workflow. For example, if I have five to six components in my projects and there are limitations of 50 models we can create, we can use those 50 models in our project, and anyone can use that.

Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization. Content management is very easy with it. When we started using Contentful, we stopped worrying about the content, where to place it and how to manage it, how to design it, or how to show it in the front-end. These things are managed by Contentful, which has impacted our organization very positively.

Since using Contentful, it has saved a lot of time for our team. We don't need to put content in our code and make the project heavy. We use the content in Contentful, integrate those APIs, and get the content from there. We are using it in every project; Contentful is very useful.

I think there are small things that can be improved in Contentful. Some things are very complex. When we are using Rich Text, we need to integrate that. It is not very easy to understand the Rich Text part, but it is very useful in that sense.

The most important area for improvement is the documentation and exam pattern. When I go through the documentation, I get a video for every topic, but there are many complex things which I am not able to understand because they give only one chance to pass the exam. I think there should be two attempts for passing the exam; it is very difficult to pass that exam in one attempt. I faced that issue, so work on the documentation and the exam pattern, allowing at least two attempts.

I have been using Contentful for two years.

In my experience, Contentful is stable.

Contentful's scalability in my projects is very much scalable.

The customer support for Contentful is very good.

I previously used Sanity before Contentful. We could make models and schemas in our code, which would then be reflected on the browsers, allowing us to manage it accordingly for any of the projects.

I think Contentful is the best option to use and I did not evaluate any other options before choosing Contentful.

I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high.

The pricing, setup cost, and licensing for Contentful are very high.

I rate Contentful an eight out of ten. Eight is a good number.

I chose eight out of ten because some things are very complex in Contentful. We cannot manage content according to some functionalities. If I compare it with other content management tools available in the market, I rated it an eight because some are very easy to access, very easy to learn, and very easy to manage in some parts.

My advice for others looking into using Contentful is that if you are ready to invest money and want a quality tool where you can manage your content very precisely, then go for it; it is very good to use. My overall rating for Contentful is eight out of ten.

I use Contentful to manage content-heavy websites for clients, where all content related to pages is stored, such as product pages, landing pages, and the homepage.

The preview API is used heavily, which allows editors to create pages and preview them on their machines to see how content will look on the website.

Contentful offers many features, including functioning as a headless content management system that can be integrated with any tech stack, using a CDN to deliver content which is significantly faster than serving through a single server, and providing a UI that is very easy to use, allowing users to navigate around easily and perform their normal tasks.

The most valuable feature is the headless capacity of Contentful because Nuxt is used for the front end and Shopify for back-end operations, so Contentful bridges that gap easily and allows content-heavy pages to be managed.

Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live.

Pages that previously took around a week to launch now take two to three days less, depending on the page size and complexity.

Contentful has allowed the team's work overhead to be saved, as previously there was back and forth for multiple changes requiring code deployment multiple times to see those changes. By using Contentful, content can be changed directly and seen updated on the live website, which saves around 30% of the time that would have been spent.

One thing that could be enhanced is the UI since it is currently only available in light mode and does not have a dark mode.

No issues have been found with the performance of Contentful, and many integrations have not been used with it.

I have used Contentful for around two plus years.

Contentful is very stable.

Scalability is not an issue as Contentful auto-scales and no issues have been faced regarding its scalability.

Customer support is fantastic.

Other options such as Sanity and Brightspot were evaluated.

Contentful receives a rating of nine out of ten because there is always room for improvement, and one improvement was suggested, so in my opinion, nine is a very good rating.

The advice to give is to go through the material provided on Contentful's platform and their learning platform as well, because doing so will make Contentful's platform more cohesive, which will help to get up to speed with the product. My overall review rating for Contentful is nine out of ten.