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Elizabeth Michael - PeerSpot reviewer
Team Lead at Headspace
Real User
Top 5
Feb 26, 2026
Intuitive content workflows have empowered our team and reduced deployment time significantly

What is our primary use case?

My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.

What is most valuable?

When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.

Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.

The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.

Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.

What needs improvement?

I believe it would be nice to have some documentation, especially for new learners who are starting.

A minor issue I have is that Contentful does not have a way to organize fields within an entry.

I think there needs to be a UI to filter entries for Contentful.

For how long have I used the solution?

I have been using Contentful for four years.

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What do I think about the stability of the solution?

Contentful is relatively stable, with no downtime noticed so far.

What do I think about the scalability of the solution?

Contentful's scalability is very good, as it can be used by any size of organization.

How are customer service and support?

The customer support for Contentful is very proactive and responsive.

Which solution did I use previously and why did I switch?

I previously used DatoCMS before switching to Contentful.

What was our ROI?

We have seen a return on investment through development time saving and the fastest content deployments.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.

What other advice do I have?

My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 26, 2026
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Software Architect at Matthias Baumann Softwareentwicklung
Real User
Mar 24, 2026
Content modeling has supported complex websites but has highlighted costly gaps in publishing workflow

What is our primary use case?

My main use case for Contentful is to create the content for a website for a bigger company as mine, and I'm also a backend developer and design the Contentful model and the content that uses it. A quick specific example of how I used Contentful for my website is the e-commerce website for a bigger company in Germany.

What is most valuable?

In my experience, the best feature Contentful offers is the application plugin mechanism. The add applications I can add to Contentful to customize the application is highly beneficial.

What I appreciate most about the application plugin mechanism is everything around the deployment and the chosen front-end framework for my project was great, and React also. There are some limitations, which is in the nature of how the plugin mechanism was designed. The iframe technique was the blocker to implement SSO for connecting to other services. However, there are other techniques you can use.

Besides the application framework, something that stands out about the features is that the publishing mechanism can be improved further. With the start of 2025, the local-based publish was introduced by Contentful. That is a great feature, but it had some limitations. Backend implementation for validation, the bulk validation was no longer supported for this feature. This is a big bug. Contentful never lined out the timeline when it can be fixed, and I have two bugs open on Contentful now. That is not favorable for me.

What needs improvement?

Contentful can be improved to have a full-featured free account, perhaps with fewer content types. However, with all features, a free developer could test everything without having a company that subscribed to an enterprise account, which would be great.

The rate limit on the management API is a big deal for most developers and is something that would make Contentful better. The inability to search for JSON objects, meaning content types that contain fields with JSON objects and looking for some field values in the JSON, is not supported. It would be nice to have something like this.

For how long have I used the solution?

I have been using Contentful since 2018, for eight years.

What do I think about the stability of the solution?

Contentful is stable. It is really stable.

What do I think about the scalability of the solution?

Contentful's scalability is fine. Sometimes it was going slower, but most of the time there was a fix available by Contentful. The stability and scalability were good.

How are customer service and support?

The customer support reacts relatively fast if you have the right subscription. I would rate the customer support a nine on a scale of one to ten.

Which solution did I use previously and why did I switch?

I previously used a different solution from IBM. I do not remember the name. It was a well-known system from IBM. On one hand, and on the other hand was Drupal. Both were on-premise, and the company looked for a SaaS solution. Contentful made sense a few years ago, and we developed for a few years with Contentful.

How was the initial setup?

I cannot tell you much about the pricing, setup cost, and licensing. It was in the field from another colleague. I think it was easy, and I cannot tell you anything about that.

What about the implementation team?

I had a team of five developers dealing with Contentful, but we are facing some bugs, and the support was not as good.

What was our ROI?

There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages. This was a concept that Contentful does not support out of the box, and we had to deal with a complicated content model. It was very expensive to implement, but we had chosen Contentful, and so we had to deal with it.

Which other solutions did I evaluate?

I evaluated other options before choosing Contentful. I do not remember the names we evaluated. It was in late 2018, and I cannot recall which specific alternatives were considered.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 24, 2026
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reviewer2808900 - PeerSpot reviewer
Senior Manager, Global Field Marketing at a manufacturing company with 1-10 employees
Real User
Mar 23, 2026
Content workflows have become faster and teams create branded landing pages independently

What is our primary use case?

My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.

What is most valuable?

The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.

The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.

Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.

Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.

What needs improvement?

I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.

There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.

For how long have I used the solution?

I have been using Contentful for around four years.

What do I think about the stability of the solution?

Contentful is very stable.

What do I think about the scalability of the solution?

Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.

How are customer service and support?

We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.

Which solution did I use previously and why did I switch?

I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.

How was the initial setup?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.

What was our ROI?

We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.

What other advice do I have?

My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 23, 2026
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senior technical lead at GSPANN Technologies, Inc
Real User
Top 20
Mar 17, 2026
Content management has become self-service and reduces dependence on developers

What is most valuable?

Contentful has positively impacted our organization because it is seamless and almost 60% of the content is flowing well with no dependency on any particular part of AEM. We are directly using the content we create with GraphQL into the UI.

There are many time savings and positive outcomes after switching to Contentful. Product owners who use Contentful are very happy because they can create content themselves, which eliminates the need to depend primarily on developers. This is a significant positive point.

What needs improvement?

Deployments could be somewhat easier for migrating content from lower environments to higher environments, which is a challenge we are currently experiencing with Contentful.

What other advice do I have?

My advice for others looking into using Contentful is that they can use it seamlessly with no problems. I would rate this review as a positive recommendation for Contentful.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Last updated: Mar 17, 2026
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