What is our primary use case?
I work for a university and we use Everbridge for mass notifications for either emergencies or regional events that require immediate notification. It doesn't have to be emergencies or dangerous situations, but notifications that need to go out to a very broad audience very quickly.
We've used it for power outages, weather events that might impact the students on campus, police activity, and earthquakes and natural disasters (although those events haven't been too serious). Everbridge gives a heads-up to our students who live on campus and our staff members who are working on campus to pay attention to and just be cautious about certain things.
How has it helped my organization?
The main advantage is that we are able to keep in constant communication with a very wide audience. At times, we have close to 10,000 students who are actually taking classes at our university. We also have a couple of thousand staff members. That's a wide audience and, at times, we need to communicate very urgently and quickly with them. Everbridge has allowed us to do that very efficiently.
Before we had Everbridge, if there was an emergency situation, we would have our campus safety people physically go to different locations and try to communicate. We also have a public address system over which we could try to just send out an audible message, but they're not as efficient. If we need to contact everybody very quickly, being able to contact people on their devices is helpful. Everbridge also allows us to push things to social media, digital signage, and to campus-run devices such as lab computers. We're able to push those notifications way more effectively through the use of Everbridge.
In terms of productivity, I'm sure our campus safety and communications teams see it as a necessary tool for those events. I don't know that they feel that they could do their jobs correctly without something like Everbridge. Everbridge has been that mass notification tool for us for almost 10 years now.
It has features that enable us to build dynamic audiences. We know, for example, that certain students live on campus while others are commuters. We sometimes target notifications to those who live in a certain area. That's a definite improvement over where we were before.
Having various audiences that we want to target in Everbridge helps save time. We also build notification templates so that if an emergency situation comes up, we are not writing things word for word, rather we're using those templates and filling in a minimal amount of data and pushing those messages out as quickly as possible. We've gained on the accuracy and efficiency of who we're targeting with these notifications.
What is most valuable?
Our organization has seen benefits from the reporting tools that come with Everbridge. As a company, Everbridge has different applications that you can pay for, and we don't have all of them. It's possible that some of those might provide even more reporting. But the reporting we have is very intuitive and provides good insight into the results when we send out a mass notification: Who is responding? How long is it taking? When do they receive the messages and through which medium? Are they replying through text messages? Are they replying through a website? That's a lot of information that helps us know how our audiences are responding.
What needs improvement?
We now have a lot of our staff members who can get into the Everbridge system and do various things, and the way Everbridge has set up permissions is somewhat tricky. Administrator-level permissions could be more intuitive. It could be easier to give people the specific permissions you want them to have.
Also, there are a lot of integrations with third-party applications and services. Some of the documentation could be a little better on how exactly to integrate with those applications.
For how long have I used the solution?
I've been using Everbridge for eight or nine years.
I work in IT and I help to manage the application at the IT level. I help with any integration of Everbridge with our email system, our domain, and our student information system that provides data so that we can target specific audiences. While my involvement is at the IT level, other departments generate the notifications, push them out, and interpret any data we get from them.
What do I think about the stability of the solution?
It seems very stable. At the times we've had to send out messages, we have never seen any technical issues with their systems.
What do I think about the scalability of the solution?
From what I understand, only big institutions use their systems and their services, so it has to be really impressive how many messages they send out. Someone told us at one point how many millions of messages they facilitate sending out, and they can accurately track that they were delivered and they were responded to, each month, among their various customers. It's pretty impressive how scalable they are.
We have up to 10,000 students who are actively taking classes and a couple of thousand staff members. We're based in Azusa, California, but we do have some alternate locations within the City of Azusa, as well as some regional campuses around the greater Los Angeles area.
The geography is a little bit spread out, even here in Azusa on our main campus. We have staff members who are on campus during normal work hours and students who live here, so they're here 24/7. A student could be part of one semester and not part of the next.
It's a pretty diverse base and we want to communicate with them very quickly and efficiently, year-round.
We plan to increase our usage of Everbridge. In the last couple of years, we've done more integrations with the different applications and services they integrate with. We also want to have more well-defined target audiences in our account. We're going to use more and more features that it provides. Right now, the major hurdle is just our being organized and having the time to implement them. But we definitely want to use more of their features.
How are customer service and support?
We've gotten pretty good technical support. We haven't engaged with them for anything super complex.
Over the last year, their liaison support has actually reached out to us to connect with us to see if we have everything we need. They have been very proactive in asking if we need anything from them or if they can help with something. Their support individuals have done a good job of keeping in contact with us.
How would you rate customer service and support?
How was the initial setup?
The initial setup was pretty straightforward. From the moment you get into Everbridge, within 20 minutes, you can send a notification and make it conform to about 90 percent of what you want it to be. It's actually very intuitive on the Everbridge user side.
When we started, getting all of our student and staff data into Everbridge, from our student information and HR systems, took a little bit of work. Our systems are big and complex so it was hard getting our user data into Everbridge.
We had a couple of system administrators, a network engineer involved in the implementation, and a couple of software developers to pull data from our systems. We definitely needed our campus safety individuals, including our campus safety chief, and some of our communications department were involved as well.
Periodically, the system requires maintenance but not very much. It mostly runs on its own because it is hosted by them. They have contacted us a couple of times in the last few years when they changed some of their IP addresses for their systems. There's also a new encryption certificate they're going to provide us that we need to change on our side. So maintenance happens occasionally.
What about the implementation team?
We got a little bit of support from Everbridge itself, but we didn't have any third-party help.
What was our ROI?
Our organization values the capabilities that Everbridge gives us. We've been a customer for almost a decade, so I know we're seeing value.
What other advice do I have?
We have only used Mass Notification, but Everbridge does a lot. They have a really big suite of products and they count on institutions to do their homework and really know what it is they're getting into when they purchase a service. It's sometimes difficult to know what each product does. When we first purchased Everbridge, there were only one or two products, and now there are a handful of them and we don't really know what we get and what we don't get. Not knowing what capabilities they have and which products you need to receive other functionality, keeping track of all that, is somewhat hard. It was a lot easier when you bought one thing and you got everything.
Our main challenge was figuring out what we want to allow our audiences to be able to do. We went back and forth for a couple of years on this. Obviously, we want to notify people when there's something that we feel they need to be notified about. But if you give your audience the ability to remove themselves from all notifications, there's a chance that you won't actually be notifying the people that you want to notify. In the end, we prevented them from removing themselves or their contact methods, such as email and text. They cannot change their contact information in Everbridge. They have to receive notifications. If they're part of our organization, they're going to get them. That was just something we wrestled with, but it was more of a policy issue rather than an issue with Everbridge itself. We think we're doing what's best for our audiences.
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