We're using Pure Storage FlashArray for VMware; we have all of our VMs on it, and we use it strictly for VMs, management, and also replication, doing the active DR replication.
Storage Administrator at a manufacturing company with 1,001-5,000 employees
Reduces storage footprint and is user-friendly and easy to set up
Pros and Cons
- "Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."
- "The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
What is our primary use case?
How has it helped my organization?
Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression.
What is most valuable?
Pure Storage FlashArray is very easy to use and easy to set up; it's not super complex, it's pretty simple. The interface of Pure Storage FlashArray is really good, helping out with creating volumes or LUNs. It's just very intuitive, making it easy to use. I'm not stumbling around trying to find everything.
What needs improvement?
The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process. Better documentation on their failover would make a big difference.
Buyer's Guide
Everpure FlashArray
June 2026
Learn what your peers think about Everpure FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
899,258 professionals have used our research since 2012.
For how long have I used the solution?
I've been using it for three years.
What do I think about the stability of the solution?
I have not seen any instability with Pure Storage FlashArray.
What do I think about the scalability of the solution?
The scalability of Pure Storage FlashArray is very good; it scales very well.
How are customer service and support?
The quality and speed of support are very good; they will answer the phone and help you through the issue you're running into. I would give them a nine out of ten.
Which solution did I use previously and why did I switch?
I've used alternatives such as NetApp FlashArray, and for the VMware side, we were using HPE 3PAR before we migrated off of the 3PAR onto Pure Storage FlashArray.
Pure Storage is really good on the LUN presentation; however, I haven't worked with Pure Storage for the NFS and CIFS side because that's what we were using NetApp for, and I think NetApp shines in the NFS and CIFS side. Regarding speed, the speed of the array is really good.
How was the initial setup?
The deployment was quite simple and not difficult to set up. The only issues we encountered involved our security team and allowing traffic to go out to the Internet. We had to navigate various challenges to make everything work. We had it up and running within a day for the first time.
Since we were the government, we weren't allowed to let Pure control our systems, so we did all the upgrades ourselves; their upgrades are very frequent, making it a little difficult to keep up with them. We would stay on one version and not do any incremental upgrades; for example, we would upgrade from 6.15 to 6.17, sticking with the stable version instead of upgrading to a non-stable version. We would stay on the long-term release, and whenever that changed, we would move up to the new long-term release.
What about the implementation team?
It required a whole team, about three of us, working on it and getting it built.
What's my experience with pricing, setup cost, and licensing?
The pricing for Pure Storage FlashArray is in line with all the other vendors; they haven't priced themselves out of the market yet, and the Evergreen side of what they offer is actually really interesting because you can replace your head units or existing storage, and it just migrates, so it's actually really nice.
What other advice do I have?
The dashboard is really good; as long as you're allowed to use it. We're not allowed to use it because we are a government organization, so not all of our Pure Storage showed up there because we don't allow internet access to that equipment. Overall, it gives you a way to see what you have that is presented out to Pure Storage, allowing you to have a central view of all your systems in one pane instead of having to go to all different clusters.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Sep 30, 2025
Flag as inappropriateEngineer Microsoft Managed Services at a tech vendor with 5,001-10,000 employees
Storage has delivered unmatched performance, simplified maintenance and maximized long-term value
Pros and Cons
- "All use cases for Everpure FlashArray are anything that requires a SAN should use it because it is the easiest thing on the market."
- "If there is one thing that I did not appreciate about Pure, it is that between the two different lines, which would be FlashBlade and Everpure FlashArray, there is no easy way to migrate LUNs as far as being able to replicate across those platforms."
What is our primary use case?
All use cases for Everpure FlashArray are anything that requires a SAN should use it because it is the easiest thing on the market. Whether it is the higher-end Everpure FlashArray itself or FlashBlade, they are the best storage on the market, period. Not only from a performance standpoint, but also from a maintenance and ease of use perspective, it checks all the boxes across everything.
What is most valuable?
Pure does deduplication better than anyone on the market, hands down, period, within the box from a hardware perspective. The IO and the amount of IOPS that are built into Pure compared to the other devices is superior to a point as well.
If there is one thing that I did not appreciate about Pure, it is that between the two different lines, which would be FlashBlade and Everpure FlashArray, there is no easy way to migrate LUNs as far as being able to replicate across those platforms. However, compared to the others, the others have all their own problems themselves.
Another good thing about Pure is their licensing is very straightforward, whereas other companies' licensing gets really complicated when it comes down to deduplication and replication. Sometimes these are chunked out as services, which is really annoying. Pure does not do any of that, which is fantastic.
Their support is really good as well. When you call them for an issue, they are responsive and their engineers get on the call with you and are very quick to respond, compared to some of the other vendors which might take a little bit longer and not be as helpful, but Pure's support is phenomenal. Their monitoring platform is also phenomenal as well. The use of Pure1 is definitely an eye-opener besides just their regular interface, compared to other companies where some things might be hidden or you might have to do some command line work because they do not want customers getting into certain things. Their remote support is fantastic. The way they do upgrades is fantastic, where they coordinate with you instead of you having to do it yourself, but you can do it yourself if you want to. The options are always good. I really appreciate the ease of use of it. Once you set it up, you basically set it up and you forget it. You might add LUNs here or there, but that is one of the really nice things. There is no maintenance on Pure that you would really need to do yourself besides just consumption.
Immediately when we moved anything onto Everpure FlashArray, the deduplication that thing does is beyond this world. It is first in its class.
What needs improvement?
Everpure FlashArray could be cheaper. Other than that, everything that they give you from an advertising standpoint and what they do is perfect. I have told Pure in the past that I do not think that the way that they sell them is correct. I think that if anything, they should be promoting more of the return on investment where their Evergreen program, which I believe is now Everpure, should really be stated in that as long as you are paying maintenance on the device, you never have to buy another device again. The device literally pays for itself within the three-to five-year timeframe. It is expandable and you never have to replace the hardware ever again because Pure Storage will do that through their maintenance program. I think that should be something that they should be shouting from the rooftops to anyone that will listen that is using on-premise hardware.
For how long have I used the solution?
I have been working in my current field overall for 28 years.
How are customer service and support?
Their support is really good as well. When you call them for an issue, they are responsive and their engineers get on the call with you and are very quick to respond, compared to some of the other vendors which might take a little bit longer and not be as helpful, but Pure's support is phenomenal.
Their remote support is fantastic. The way they do upgrades is fantastic, where they coordinate with you instead of you having to do it yourself, but you can do it yourself if you want to. The options are always good.
Which solution did I use previously and why did I switch?
I have used Hitachi, IBM, EMC, NetApp, HP 3PAR, and Tintri.
How was the initial setup?
It is just as difficult as any other platform. Most of the deployment is not on their end, it is more on how your environment is configured. Whether you are using iSCSI or whether you are using NAS and Ethernet, or you are using straight Fibre Channel, every platform has their struggles with that which are not necessarily the device itself, but more of how your current infrastructure is set up to integrate with that device.
What was our ROI?
The device literally pays for itself within the three-to five-year timeframe. It is expandable and you never have to replace the hardware ever again because Pure Storage will do that through their maintenance program.
What other advice do I have?
I mean, I appreciate that I can see a single pane of glass, and I think it is a great feature, but if you are asking me the importance of it, I do not care. As long as all the information was there, it does not really matter.
Everpure FlashArray is a little pricey, but again, it is not too pricey where you would not buy it. It is more that you need to have a better understanding of what you are buying and the benefits of paying more money now than later. It is comparable.
I gave this review a rating of 10.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: May 13, 2026
Flag as inappropriateBuyer's Guide
Everpure FlashArray
June 2026
Learn what your peers think about Everpure FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
899,258 professionals have used our research since 2012.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
Management is more efficient and cost savings have been achieved through data reduction features
Pros and Cons
- "In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too."
- "More cloud connectivity would enhance the solution."
- "For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
What is our primary use case?
I support Pure Storage FlashArray, so I use it for storage and do some automation; however, the main use is storage.
How has it helped my organization?
The solution has helped decrease our total cost of ownership thanks to the compression, so we don't need to buy as much storage as we use, which helps keep our costs down.
What is most valuable?
In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too.
We use the Evergreen architecture for our upgrades and scaling. The portal, which we use for upgrades, is exceptional, and it influences our ability to maintain uptime because we can do most tasks from there. The single management pane of glass works effectively, and the portal is excellent.
The solution has decreased our storage footprint, so instead of using an array with a higher capacity, due to the dedupe and compression, we can use a much smaller array to accommodate our data. It has decreased our storage by four times.
The solution has helped reduce downtime, and downtime is similar to most storage solutions, which have good resilience.
What needs improvement?
More cloud connectivity would enhance the solution. Something that could be slightly enhanced is additional AI capabilities. These areas have room for improvement.
For how long have I used the solution?
I have been using Pure Storage FlashArray since 2008, so I have 17 years of experience.
What do I think about the stability of the solution?
For stability, I rate it a ten out of ten. We don't have many problems.
What do I think about the scalability of the solution?
For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array.
The environment is used across multiple locations, spread around the globe. The number of users that use the solution is close to 1000.
How are customer service and support?
I would rate the technical support for Pure Storage FlashArray as an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
When comparing Pure Storage FlashArray with other products or vendors such as Dell and IBM, I prefer it because the support and management are better and easier. The performance and cost compared to other disk and flash storages is probably better in cost, while the performance is the same today. The main advantage is in management and support.
How was the initial setup?
It's easy to deploy. We have it across multiple locations.
The solution requires maintenance, and it is easy.
What other advice do I have?
I would recommend this product to other users. It is a good product.
I would rate Pure Storage FlashArray overall as an eight out of ten. It is excellent.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Oct 1, 2025
Flag as inappropriateSr Infrastructure Engineer at American Express
Accessing and managing over 90 storage arrays from a single interface has improved operational efficiency and nearly eliminated downtime
Pros and Cons
- "I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic."
- "Pure Storage FlashArray has not helped decrease the total cost of ownership."
What is our primary use case?
Pure Storage FlashArray is used for storage purposes.
What is most valuable?
The best features of Pure Storage FlashArray are the all-flash NVMe, which is the primary one, along with the increased throughput compared to other products, and absolutely close to zero downtime. Pure Storage provides immediate support during any break fixes or outages. In the past 9-10 years, there have been only three to four incidents with serious downtime, and Pure Storage was able to get back on our feet pretty quickly with each of them.
Having a single management pane of glass view is very important for me, as I have 90 to 100 Pure Storage FlashArray arrays. The Pure1 console allows me to access, monitor, and administer all the Pure Storage FlashArray arrays, making it absolutely essential to have the single pane of view. This is a handy way to manage all arrays under one single pane, and this likely goes for other customers as well.
Regarding downtime reduction, Pure Storage FlashArray has reduced downtime by about 98%.
What needs improvement?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to enhance this aspect compared to other products. Even though Pure Storage FlashArray has started working on automation, I believe small issues should be fixed automatically without requiring manual intervention from me.
When I say automation, I mean that Pure Storage FlashArray should be able to auto-recover from small failures, as I do not see it doing this right now. For instance, even if there is a port failure, it requires my intervention. At some point, Pure Storage FlashArray should be able to auto-repair and auto-resolve many of these things, unless it is definitely a hardware replacement, which I understand.
For how long have I used the solution?
I work with American Express and Pure Storage FlashArray is used a lot. I have been using Pure Storage FlashArray for the past 9-10 years.
What do I think about the stability of the solution?
Overall, Pure Storage FlashArray has not helped decrease my storage footprint, as I have other solutions. It did not consolidate the other solutions, since we do not work with one storage vendor. We have multiple vendors and products, starting with 30 arrays and now at 90 arrays, which is a pretty big leap we have made. At the same time, it did not encourage us to decrease our footprints on the other products, as we have multiple products for multiple purposes.
What do I think about the scalability of the solution?
For 90 arrays for Pure Storage FlashArray only, we have 20 plus engineers using the solution.
How are customer service and support?
Regarding support for Pure Storage FlashArray, I rate it a nine.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have experience with other solutions such as Dell, NetApp, and HP. We do not have IBM, but we have Isilon, which is also Dell, along with some object storage and S3 compatible storage.
How was the initial setup?
In terms of deployment experience with Pure Storage FlashArray, I find it to be pretty easy.
Deploying one array takes three to four hours if the rack and cabling are in place. However, a week is a standard time because we have to do a lot of rack and cabling and physical infrastructure as well.
What about the implementation team?
We handle a lot of upgrades ourselves, but if there is something critical, the vendor comes into the picture. In terms of dependability, we are at 80-20, with 80% of the work done by ourselves and 20% requiring Pure Storage FlashArray's help.
What was our ROI?
Pure Storage FlashArray has not helped decrease the total cost of ownership.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, I think we are around eight on this scale. When I first started with Pure Storage FlashArray, I would say the product was very cheap compared to other storage products. Starting around 10-15 years ago, and obviously to balance in the market, Pure Storage FlashArray had to increase their cost. While I still find it very cost-effective, prices have increased a lot in the past 10 to 12 years. Along with that, there are new capabilities, so I would go with eight.
Which other solutions did I evaluate?
In evaluating Pure Storage FlashArray against other disk and flash storages in terms of performance and power, I think it is on par with the biggest player in the market, which is Dell EMC. There are cheaper software storage solutions available in the market. Therefore, if Pure Storage FlashArray can work on the costing, it will be good for end-users like me.
What other advice do I have?
We are actually using the self-service portal for upgrades. We started doing this for the past one year and are yet to make a transition to Evergreen. It is in the roadmap to use Evergreen because Pure Storage FlashArray has not actually given us the complete view for Evergreen, since a lot of our products are being onboarded on Pure Storage FlashArray. As of now, we are doing the self-service upgrade and it is in the roadmap to have Evergreen onboarded.
Regarding how Pure Storage FlashArray has helped with decreasing downtime, in terms of how it has decreased my storage footprint, I am unsure if I am referring to storage footprints on other products or not.
Pure Storage FlashArray does not require maintenance such as updates, upkeeping, or patching. It was a partner purchase, and I was not actually involved in the purchasing process, as we have a dedicated team. We have a long-standing relationship with Pure Storage FlashArray, so I think it always goes pretty smoothly. As we talk, we are still in the process of buying multiple Pure Storage FlashArray products, so the process has been absolutely smooth and the experience has been good.
I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic. For P1 scenarios, we get on a call with an engineer, and the engineers are mostly available throughout the day, whether it is a weekday or a weekend. When we need someone to join the webex, Pure Storage FlashArray joins in very quickly, which is not possible with the other products. We prefer Pure Storage FlashArray, which is why we have a lot of them. Pure Storage FlashArray is the primary solution at the moment for SAN and block storage. I would rate this review a 9.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Nov 25, 2025
Flag as inappropriateSr. Engineer at a consultancy with 51-200 employees
Storage as a service has delivered strong performance and simplified daily operations
Pros and Cons
- "Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs."
- "I would not say anything because we still do not use Everpure FlashArray fully."
What is our primary use case?
I am from Europe and work with European standards and European colleagues from Everpure FlashArray. We use Everpure FlashArray as Storage as a Service, and this is our main vendor for storage.
I would say it is very important because it is the only storage we have, except for object storage. For flash storage, this is the only solution we have and it works very well.
What is most valuable?
The best features are the performance, for sure, and it is very easy to manage.
We have never had any performance issue with Everpure FlashArray, while we had some performance issues with other vendors.
Everpure FlashArray has very good performance and we have not seen any problems so far with the storage. Another thing is that Everpure FlashArray has great support. For example, we had a problem with the backup integration with Everpure FlashArray and the problem was on the backup side. Everpure FlashArray support was able to solve it even though it was not a problem on Everpure FlashArray itself.
Evergreen support works well. Everything is solved in a timely manner. We use Everpure FlashArray as Storage as a Service and that works well. There is no downtime.
What needs improvement?
The most important thing is how easy it is to manage because Dell VMAX was quite hard to manage. There may have been financial reasons as well, but I do not see into the financial aspects.
With Everpure FlashArray, everything you need to do is accomplished in five clicks. With VMAX, you need to have a lot of knowledge. If you are doing something wrong, you could do terrible things to your environment with wrong clicking and wrong actions. Sometimes we got an error and we have not even been able to find it in documentation.
For how long have I used the solution?
We have been using it for about six years.
What do I think about the stability of the solution?
I would not say there are stability issues. Both are enterprise storage systems, so they are both stable.
What do I think about the scalability of the solution?
We do not grow that much, but in case growing is needed, then it is absolutely easy.
How are customer service and support?
With Everpure FlashArray, everything you need to do is accomplished in five clicks. With VMAX, you need to have a lot of knowledge. If you are doing something wrong, you could do terrible things to your environment with wrong clicking and wrong actions. Sometimes we got an error and we have not even been able to find it in documentation.
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs. It also provides great support.
Both storage boxes are working fine. However, Dell support is not that good, but Everpure FlashArray is one level upper. For our use case, Dell was fine enough. The pain was just maintaining and doing things on it.
Which solution did I use previously and why did I switch?
The performance was good on Dell as well. That was fine, but Everpure FlashArray still has better performance. We can see it on the graphs, but we have customers that do not need that much performance from Everpure FlashArray.
What's my experience with pricing, setup cost, and licensing?
We use Storage as a Service, so we deployed it with Everpure FlashArray support.
Which other solutions did I evaluate?
We use Storage as a Service, so we deployed it with Everpure FlashArray support.
I would not say anything because we still do not use Everpure FlashArray fully. There are many options we are not using, so we are still trying to implement everything they are able to do.
What other advice do I have?
With Everpure FlashArray, everything you need to do is accomplished in five clicks. With VMAX, you need to have a lot of knowledge. If you are doing something wrong, you could do terrible things to your environment with wrong clicking and wrong actions. Sometimes we got an error and we have not even been able to find it in documentation. I would rate this review a 10.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: May 11, 2026
Flag as inappropriateCEO at Lynx View
Unified management has simplified deployments and has maintained reliable long‑term performance
Pros and Cons
- "Overall, I am sure that Everpure FlashArray is the best option on the market."
- "The difference in pricing could become a problem for Pure because the commoditization of the solutions could lead to a different price being a problem."
What is most valuable?
I think plenty of our customers find Everpure FlashArray's single management pane of glass important because they are telling us that they are using the management once a month or something like that. It's simple and not demanding on either the training or the maintenance. It's easy to find the assets even if you are not entering many times, and it's easy to perform changes. Now it's becoming even much easier because if you are working with seven or ten arrays in your environment, with Fusion, you can manage all of them with just one. Having access to one of those arrays, you can be performing operations as a whole with the rest. The latest upgrades and software functionalities they are developing make this even easier. You can even perform operations with Copilot, which is integrated. It's becoming easier and easier compared to other solutions. I know about Data on Tap, for example, or some other solutions of the other manufacturers. Compared to those, this is something that the customers are telling us. When they are buying Pure, they are finding that it's much easier and more robust.
I see room for improvement because the only moment you don't have room for improvement is when either you are dead or you are obsolete. There's room for improvement because the market is going to demand more and more automation, which Pure has a very clear roadmap about. The situation about pricing is uncertain, and nobody can tell if it's going to change and revert to a prior state. The difference in pricing could become a problem for Pure because the commoditization of the solutions could lead to a different price being a problem. Even though there are differences, you have to keep working to ensure those differences are related to the pricing and make sense. The gap and balance between pricing and features is important, and Pure should keep trying to be similar in prices, at least not just in the total cost of ownership for six years, but at the starting point. More room for improvements exists in general when you are in the market. Pricing and being different and making things easier for the customer is going to keep you in the market for a long term. Probably there are more things that could be improved, but overall, those two things are what I think they have to keep an eye on.
How are customer service and support?
I rate the technical support of Everpure FlashArray really, really good. This is what the customers are telling us that they are most happy with. The technical support is what is convincing them the most that this is the best solution. It's very good compared to other support options.
I would rate their support as nine point five out of ten. The company is growing and it's difficult to keep the excellence and the level of quality that they maintain. The quality in this case is excellent. For a long time, the solution was ten out of ten. Now it's nine point five out of ten because we are so used to having responses in fifteen minutes and having so much excellent service that when it's just superb, it can sometimes leave the impression that they scaled to a huge size and it's quite similar to what it was.
How was the initial setup?
My experience with the deployment of Everpure FlashArray is that it is easy to deploy. This was the main first reason I came to start working with Pure. I was used to deployments that could last for weeks, but the deployment of Everpure FlashArray takes forty-five minutes at maximum. When you have training and are trained, if this is not the very first time you are doing it by yourself, it could take a little more, but one hour at the most. This has been my experience for all the time we are working with Pure. It's not that there are more features today, but the complexity of installation has remained the same.
What other advice do I have?
Overall, I am sure that Everpure FlashArray is the best option on the market. I have been competing with many other solutions, and the fact is that when I'm selling to any customer that is buying this solution for a long-term project, we are usually offering the Forever option for the maintenance. The Evergreen Forever program is valuable. A couple of our customers have had their SSD modules changed at no cost to NVMe modules with much higher capacities and much higher performance without any cost. They are keeping the promises they made ten years ago. This is quite important because most of our customers bought this solution three years ago or six years ago, and they expect the same in the next years. This is of utmost importance. The promises they were making at the beginning, they are keeping them. The pricing of the maintenance is so important. We are keeping the same cost to the customer for maintenance that we started seven years ago. This is really important when you want to keep a healthy infrastructure.
Nowadays, I find the pricing of Everpure FlashArray reasonable as the difference between Pure and other solutions is almost not much of a difference. Pure is going to have the prices raised as the rest of the manufacturers because this is an environment that is the same for everyone almost. It used to be a difference, a premium of nearly thirty to fifty percent higher in the case of Pure Everpure when it wasn't called Everpure a couple of years ago. You had to speak to the customer and sell them the difference between the solutions because talking capacity to capacity, terabyte per terabyte, euro per euro and IOPS per IOPS, you have to make the customer see the differences, and the pricing was much higher compared. Nowadays, there's not much of a difference because the hardware cost has reached a point that is quite balanced with other solutions. Overall, if you are comparing some other solutions, they don't have a program like the Evergreen program. In the end, in a six-year term, all the other solutions are becoming more expensive than Pure. I would rate this review as nine point five out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Last updated: Apr 17, 2026
Flag as inappropriateConsistent performance has improved critical workloads and maintained continuous operations
Pros and Cons
- "Everpure FlashArray is very good with AI development and is very suitable for low downtime and critical mission storage, so customers who need critical mission storage and those chasing performance should consider this solution."
- "The only issue is the pricing. Because we have competition, our customers always take another brand and say they can save their investment."
What is our primary use case?
Our customers also appreciate Everpure FlashArray. As I remember from my memory, our customers did not complain about Everpure FlashArray. The function is good, but the pricing and some of our customers prefer to upgrade the firmware or software by themselves. With Everpure FlashArray, you have to use an authorized engineer. I think this is a common concern from our customers, as they might prefer to do it by themselves.
Everpure FlashArray has helped decrease my customer's storage footprint. Our customers always use Everpure FlashArray as a performance or hot data storage solution. The compression ratio is very good, and the throughput is excellent.
What is most valuable?
I have used Everpure FlashArray's Evergreen architecture for my upgrades and scaling up.
Everpure FlashArray's continuous uptime capability is a really important function for my customer's ability to maintain operations.
Everpure FlashArray has helped to decrease my customer's storage footprint.
Everpure FlashArray has also helped to reduce downtime. The distribution and selling channel in Taiwan is not as strong compared to other countries, which is a consideration for our customers.
What needs improvement?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also have the NetApp AFF series or Dell Isilon.
For how long have I used the solution?
I have been dealing with Everpure FlashArray for four years.
What do I think about the stability of the solution?
Everpure FlashArray is very good with AI development. I would say Everpure FlashArray is very suitable for low downtime and critical mission storage. Customers who need critical mission storage and those chasing performance should consider this solution. Our customers have to realize that if they want to iterate fast in AI development, they need to invest in Everpure FlashArray.
What do I think about the scalability of the solution?
In the long term, I would recommend Everpure FlashArray. With the Evergreen program, you will always keep the hardware fresh, which is very beneficial. Our customers who may have an old NetApp with storage that is end of service or end of lifetime but is still being used for six or eight years in Taiwan are experiencing issues with old, unsecure machines that have no maintenance. I do not see this as very good because the machine just survives, but the productivity is very low. Everpure FlashArray always keeps the hardware fresh. Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year. From a sustainability perspective, I would say Everpure FlashArray is a better choice.
How are customer service and support?
I would rate Everpure FlashArray's technical support as nine out of ten. It is excellent.
Which solution did I use previously and why did I switch?
For now, our customers do not have the Evergreen program because of the price. Evergreen is an excellent product, but the total cost of ownership is too high. Our customers say that if they had Evergreen, they would upgrade their storage maybe every four years and could save on maintenance fees.
How was the initial setup?
The initial deployment is very smooth. We always just connect to the network and proceed. It is a very good experience to deploy Everpure FlashArray.
What about the implementation team?
Everpure FlashArray is more suitable with the NVIDIA DGX series because most computer science applications cannot build that much throughput to storage. If you are using the NVIDIA HGX, especially the NVIDIA DGX series, they can produce that much throughput and will stretch the performance. I would say Everpure FlashArray is more suitable for customers with performance requirements.
What was our ROI?
In the long term, I would recommend Everpure FlashArray. With the Evergreen program, you will always keep the hardware fresh.
What's my experience with pricing, setup cost, and licensing?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can save their investment. We always lose because of the pricing issue.
Which other solutions did I evaluate?
Our customers who have Everpure FlashArray may also have the NetApp AFF series or Dell Isilon.
What other advice do I have?
I cannot think of any negative feedback because I always prefer Everpure FlashArray. I would rate this review a nine out of ten.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Last updated: Apr 16, 2026
Flag as inappropriateSenior Platform Engineer at a financial services firm with 10,001+ employees
High-speed redundant storage has improved uptime and simplified daily management
Pros and Cons
- "My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
- "Scalability is not an easy option for Pure Storage, so you have to be very careful when you are getting that product for you."
What is our primary use case?
My main use case for Everpure FlashArray is that we were using Pure Storage to be the underlying storage for our vSphere environment, basically to store our virtual machines and backups.
A quick specific example of how I use it in my daily workflow is that we use it as an underlying storage for our vSphere infrastructure where we have some mission-critical virtual machines running using VMware vSphere environment, and all those VMs are currently stored on Everpure FlashArray because of their high speed and throughput and high IOps. We decided to use flash storage because Pure is a market leader at the moment in that technology, which is why we decided to use it.
Their support from Pure Storage is really good. Whenever I needed something, I reached out to them, and they were always available to help us. This is one of the most important reasons we decided to go with them because their support was really good, although it was very expensive as well, since they have different tiers of support available, and the tier we selected was expensive. We decided to go with that because the support was really good and because of the nature of our environment.
What is most valuable?
The best features Everpure FlashArray offers include flash storage because of its high speed and also the redundancy. We really love that redundancy, which is not only at the storage level but at the array level and at the power level and network level. Everything is redundant, making Pure Storage stand out compared to other tools and technologies provided by different vendors.
These features have benefited my organization in terms of performance and reliability because the redundant array means not only is the storage level such as the disks redundant, but the network cards and power are also redundant. That's why we decided to use that, as our virtual machines run some really critical applications. We needed that redundancy available to us all the time, and in case something goes wrong on one side of the storage, we know that the other side will always be available to help. The redundancy from Pure Storage is really efficient.
One unique feature that stood out to me is that their GUI portal is really helpful to check the status of Everpure FlashArray, all the networks, and all the components. You can actually go and see and view the status so you can proactively monitor them and also ingest the monitoring with different monitoring tools. That's a really good feature of Pure Storage.
Everpure FlashArray has positively impacted my organization by improving uptime and making our job easier, but it obviously comes with a high cost because Pure Storage is an expensive product.
I have noticed specific outcomes related to improved uptime and making my job easier, including a limited number of outages and faster recovery times, as we never had any outage in terms of Pure Storage, so it was always up and available for us.
What needs improvement?
Everpure FlashArray can be improved by possibly enhancing the user experience by providing users with more access so they can tweak the settings by themselves, which could be suited to their own environment. Currently, Pure does not provide that, so you have to actually lean on Pure support to make changes to the configuration.
For how long have I used the solution?
I have been using Everpure FlashArray for three years.
What do I think about the stability of the solution?
Everpure FlashArray is stable.
What do I think about the scalability of the solution?
In terms of scalability, it can be tricky because if you're going to scale your storage, sometimes you have to go for another array or maybe you need to change the chassis. Scalability is not an easy option for Pure Storage, so you have to be very careful when you are getting that product for you.
How are customer service and support?
Customer support for Everpure FlashArray is amazing, as they're always available and they are all around the globe, so whenever you need them, they are always able to help you.
Which solution did I use previously and why did I switch?
I did not previously use a different solution, as we started with Pure Storage.
How was the initial setup?
My experience with pricing, setup cost, and licensing was good, as the account manager was closely in touch with us to decide and design the pricing module for us.
What was our ROI?
I have seen a return on investment, particularly in that we needed fewer employees.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was good, as the account manager was closely in touch with us to decide and design the pricing module for us.
Which other solutions did I evaluate?
Before choosing Everpure FlashArray, I evaluated other options, including IBM and Dell.
What other advice do I have?
My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it. However, it comes with a cost, as it's not cheap.
I rate the customer support a nine on a scale of one to ten.
I rate Everpure FlashArray a ten on a scale of one to ten for being the best.
I chose ten for my rating because of the speed, redundancy, and support—all these three things.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: May 5, 2026
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Updated: June 2026
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