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Geetha Maiag - PeerSpot reviewer
Analyst at HCLSoftware
Real User
Top 5
Apr 30, 2026
Storage workflows have become simpler and cost-effective while reducing configuration errors
Pros and Cons
  • "Compared to other storage boxes, Everpure FlashArray is very useful because it is cost-effective and requires less work."
  • "In terms of improvement, Everpure FlashArray could have more attractive UI/UX design compared to other solutions."

What is our primary use case?

We use Everpure FlashArray for performing allocations and deallocations using the Pure Portal. We also create new LUNs and zoning through this interface.

When a user from Linux or Windows requests a new LUN, we create the zoning using a switch DCNM portal. After that, we use the LUN and create it using a WWPN within the Pure1 portal. We then create the LUN and provide the LUN ID to the user, which allows them to store their data into that LUN. The same process occurs in reverse for deallocation. First, we unmap the LUN from the host, then we delete the LUN, and finally we perform the unzoning.

What is most valuable?

Everpure FlashArray is very easy to use. Whoever logs in to the portal for the first time can easily adapt to it and use it independently without needing help from other people or documentation.

The information is easily accessible in the portal, and the wordings are simple and easy to understand. It does not consume much space or cookies to load the data, making it very useful and user-friendly.

Compared to other storage boxes, Everpure FlashArray is very useful because it is cost-effective and requires less work. With other storage boxes, we need to do pre-work for everything. With Everpure FlashArray, we do not need to do much work. Even if we do something wrong, it is easy to revert within twenty-four hours. This has impacted our organization in a very positive way compared to other storage boxes.

What needs improvement?

In terms of improvement, Everpure FlashArray could have more attractive UI/UX design compared to other solutions. This would give joy to work on it, and even if you are tired, it will be very easy and attractive to work on.

For how long have I used the solution?

I am currently working in this field for two and a half years.

Buyer's Guide
Everpure FlashArray
June 2026
Learn what your peers think about Everpure FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
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What do I think about the stability of the solution?

Everpure FlashArray is stable.

What do I think about the scalability of the solution?

I would give scalability a rating of seven.

How are customer service and support?

Customer support is very accessible twenty-four hours a day. Even if we do not get a direct call, we can connect with them within a few hours via email.

Which solution did I use previously and why did I switch?

Before Everpure FlashArray, we used NetApp for the NAS part and PowerMax for the SAN part.

What other advice do I have?

One day my colleague created a LUN with more space than requested. The user asked for one GB, but instead a one TB LUN was created. If this were another storage box, it would have created a big impact and increased costs significantly because GB and TB are very different measurements. At that time, we immediately found out about this and deleted that LUN without any error or loss of money to the project since we had twenty-four hours to correct it. We deleted the one TB LUN and created a one GB LUN and provided it to the user.

Because I have worked on many storage boxes, I find Everpure FlashArray very useful in comparison. Both the CLI and GUI are very useful to me. It is easy to understand and work with. I do not need to learn additional commands or refer to any documents to access the portal. This was very useful to me in the project when I joined.

Compared to other storage boxes, Everpure FlashArray is easily accessible and more cost-friendly. I would advise others to try Everpure FlashArray when comparing it to other storage boxes. I give this review an overall rating of eight.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Apr 30, 2026
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Katla Sriharimithra - PeerSpot reviewer
Senior Storage Engineer at a tech vendor with 10,001+ employees
Real User
Top 20
May 28, 2026
Reliable storage has ensured seamless migrations and ongoing high availability for our clients
Pros and Cons
  • "Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
  • "When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports went down, there was a possibility to highlight that particular port which has gone down."

What is our primary use case?

We use Everpure FlashArray to allocate space and create disaster recovery setups within our applications. The main goal is to provide storage to our clients, which is the primary purpose for using Pure Storage.

We recently had a request from clients who wanted to migrate their data from one of their storage arrays to Everpure FlashArray. I took up that project and created the zoning between their servers and Pure Storage. After that, I allocated the space to their servers to migrate their data from their ESXi hosts. This was a big challenge because the data is very important for them. We needed to complete the zoning part on time and allocate the space accordingly, and I kept everything in place on time. After that, they migrated their data, and currently, they are using Pure Storage.

As a storage array, Everpure FlashArray is mainly used to allocate storage. Beyond that, I perform upgrades on this Pure array with the help of the vendor. We can also do self-upgrades.

What is most valuable?

I am not entirely sure about all the features offered by Everpure FlashArray because that is fully taken care of by my management. As an engineering and operations team, we maintain these arrays and perform daily health checks on the array. In case of any issues, we collaborate with the vendor and fix those issues. Additionally, whenever any server cannot access Everpure FlashArray, we fix that issue accordingly. This is our day-to-day work. The best feature is the Evergreen feature, which automatically raises a case and fixes any issue without reaching out to us.

Compared to other vendors, this feature is really helpful. We just receive the alerts without prior knowledge. When we go to Everpure FlashArray and see the alerts, we can see two alerts: one is that the alert is opened and after some time, we can see the same alert is closed, which means the issue got fixed. They automatically fix that issue without our knowledge. This really helps our team maintain high availability at all times and saves our team time.

Cost-wise, compared to other vendors, it is very budget-friendly. Everpure FlashArray is a high-availability storage technology that we are currently using. Whoever is using Pure Storage is happy with it, including the latency and everything. We have not received any complaints related to Pure Storage. Since I have worked here for four years, throughout this entire period I have not received any complaints on Pure Storage, which is really great.

What needs improvement?

When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports went down, there was a possibility to highlight that particular port which has gone down. Some kind of features in the GUI related to hardware would be helpful. If it is showing visibly on the ports end, it would really help us to identify the particular port without logging into the Brocade switches or somewhere else. From the GUI itself, we could see that a particular port is down right now, so we need to fix that.

For how long have I used the solution?

I have been using Everpure FlashArray for over four years.

What do I think about the stability of the solution?

Right now, I have not seen any issues with Pure because, as I mentioned, we have the Evergreen feature on Pure, and they automatically raise a case. When it comes to upgrades, they do not take much time and we do not need any downtime to upgrade our Purity version. That is really good. Compared to other vendors, I would prefer Everpure FlashArray to anyone.

What do I think about the scalability of the solution?

Whenever we need more storage, we have the feature of scalability. Whenever we need more, it happens automatically.

How are customer service and support?

It is very easy for us to reach customer support. Whenever we raise any case, I believe within the next ten to fifteen minutes, we are receiving the response from the vendor. That is really great. They are acknowledging that whenever we need the support, they support us on time and they try to fix the issue within the given time. That is really great from Pure.

Which solution did I use previously and why did I switch?

We have other vendors as well. I do not want to reveal the names. However, we preferred Pure because, as I mentioned earlier, the cost, the time-wise, and the latency are all better. We compared everything and after that, we switched to Everpure FlashArray. We referred and offered Everpure FlashArray to the application teams where they are satisfied with the Pure setup. After that, we allocated storage from this Pure array for a few clients.

We have another vendor as well with us, for example, NetApp. We compared the costs and everything, so the budget and the setup-wise, everything. When it comes to NetApp, for development and everything, we just need to do the basic health checks on their storage devices. Apart from that, they take care of the entire part, but the budget is very high. When it comes to Pure, we need to maintain the upgrades and all other activities. Compared to the budget, it is very low. The useful thing is when you are taking care of your storage part, meaning Pure, the maintenance and everything is really useful for you because you will learn what is happening on that storage. Every time you have a chance to look into those particular operations. That is why we preferred Pure recently for the clients. Based on this comparison, we offered them to use Everpure FlashArray.

What other advice do I have?

I would advise companies or other clients to use Everpure FlashArray. Cost-wise, performance-wise, and scalability-wise, compared to all perspectives, Pure is going to become number one across all the FlashArrays. I would ask them to use Pure Storage and give it a try. Once they choose Pure, they will never go back to any other vendor. Regarding AI capability, I do not think that applies to our situation because our data is very secure. In some use cases we can use AI, but not in all cases. I would rate this product overall as a ten out of ten.

Which deployment model are you using for this solution?

On-premises

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: May 28, 2026
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Everpure FlashArray
June 2026
Learn what your peers think about Everpure FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
899,258 professionals have used our research since 2012.
Consultant at a computer software company with 51-200 employees
Consultant
Top 10
Oct 18, 2025
High-performance storage with simplified management
Pros and Cons
  • "It overperforms both in terms of storage capacity and throughput, and bandwidth capability."
  • "Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."

What is our primary use case?

The main use case for this solution is block storage. I deal with the transportation logistics industry.

What is most valuable?

It overperforms both in terms of storage capacity and throughput, and bandwidth capability. The single management pane of glass is pretty useful, and it's nice to be able to get a snapshot of the environment. 

We have a dedicated array for our data warehouse, for our SQL Server workloads, which has allowed us to empower the SQL team to give more frequent updates to the business so they can make data-driven decisions.

What needs improvement?

Based on the last Pure Storage FlashArray that we purchased, the only thing that could be made better would be the price.

For how long have I used the solution?

I have been dealing with Pure Storage FlashArray for about two and a half years.

What do I think about the stability of the solution?

The stability of Pure Storage FlashArray is extremely good, as we have never had any issues during many code upgrades, and the controllers have been resilient.

What do I think about the scalability of the solution?

Whether Pure Storage FlashArray is a scalable solution depends on the product you're in; we ended up buying a second array. Theoretically, we can do controller upgrades and get into a larger chassis, but there was a limit to how far we could go without needing to do a full migration, so I do not have direct experience with that.

How are customer service and support?

I would rate the support with Pure Storage FlashArray an eight out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We previously used Dell EMC as a different solution before switching to Pure Storage. The main reason we switched from Dell to Pure was that the management was more difficult, and we needed faster storage, specifically an all-flash solution.

How was the initial setup?

It was quite simple to get online. We were fortunate that our account manager was able to come out and perform the array initialization before our go-live date. So, when we stuck it in a rack and got it online, it was already ready to go. The initial setup was straightforward. 

What was our ROI?

It's hard to determine the return on investment with Pure Storage FlashArray, as the last array we bought replaced the primary one we had run out of space on, and we moved where the SQL workload had been shipped over. Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.

What's my experience with pricing, setup cost, and licensing?

The pricing and licensing are straightforward, but I do consider it to be expensive.

Which other solutions did I evaluate?

I cannot say how Pure Storage FlashArray compares versus other disk or flash storage solutions in terms of sustainability, as it is not something we were interested in. In terms of cost, I believe Pure Storage FlashArray was probably competitive with other all-flash solutions, but the leading competitor had more complex management.

What other advice do I have?

Pure Storage FlashArray has not helped to decrease our organization's storage footprint, as far as the physical storage or the space it's taking up in the rack. Our physical storage has not decreased because we have actually increased the number of arrays since moving to Pure, but our overall amount of data has also increased. Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases. I cannot say how Pure Storage FlashArray differs in terms of power. 

I would rate Pure Storage FlashArray a nine out of ten. It’s really good. The only negative experience I had was related to getting a replication figured out. We encountered a couple of issues with that once, but those problems were compounded by issues with our network architecture. 

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Oct 18, 2025
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reviewer2836155 - PeerSpot reviewer
Network Engineer Partner Relations at a consultancy with 11-50 employees
Real User
Top 10
May 8, 2026
Reliable storage has supported critical emergency calls and simplified fast VM deployment
Pros and Cons
  • "The best features Everpure FlashArray offers are its ease of setup and incredible performance, which is better than most other software or hardware that we have used."

    What is our primary use case?

    My main use case for Everpure FlashArray was file share storage and VM spin up storage. It was used for file sharing and VM spin up, specifically for scenarios involving hosting shared drives for critical applications. I used Everpure FlashArray for both file sharing and VM spin up; we had it for the VMs that house the 911 escalation calls and then for the software and files that were needed between all the departments.

    That was primarily what we used it for as our main use case with Everpure FlashArray.

    How has it helped my organization?

    Regarding how Everpure FlashArray has positively impacted my organization, no specific outcomes come to mind, but the lack of negative outcomes makes it good—especially with the 911 department, where we cannot have downtime, and we have not had to worry about that using this.

    Regarding how that reliability impacted my team or the departments relying on it, not having any negative outcomes is the reliability impact that we need, especially because when anything goes down with the 911 department, it is a massive undertaking and deal, and the public does not appreciate that.

    What is most valuable?

    The best features Everpure FlashArray offers are its ease of setup and incredible performance, which is better than most other software or hardware that we have used.

    I will start with the incredible performance; it was very fast, with everything transferred near instantly compared to what we were using before, making general use much better for everyone. The ease of setup came from the documentation that I was able to follow for general setups, taking only a couple of minutes to get going. For one of our units, I needed support assistance, and they got right to me and helped me out with no problem.

    Regarding scalability, we started off with two units and were able to add four more as needed, and it was not a massive undertaking to do; it was simply adding them to the interface, which was very easy.

    What needs improvement?

    I do not have any improvements at the moment; I like how it is. I have nothing to add about needed improvements.

    For how long have I used the solution?

    I have been working in my current field for about 13 years.

    What do I think about the stability of the solution?

    Everpure FlashArray is stable.

    What do I think about the scalability of the solution?

    Everpure FlashArray's scalability works really well; we have been able to add more units as needed and just continue growing.

    How are customer service and support?

    The customer support for Everpure FlashArray is really good; we have had to call them just a couple of times, and each time they were able to help us get everything straightened out right away.

    Which solution did I use previously and why did I switch?

    We did use different solutions before; it was a variety of different items, and we consolidated everything into a new hardware stack using Pure as the backbone.

    How was the initial setup?

    There were no issues with pricing, setup cost, and licensing.

    What's my experience with pricing, setup cost, and licensing?

    There were no issues with pricing, setup cost, and licensing.

    Which other solutions did I evaluate?

    Several others were looked at before choosing Everpure FlashArray; nothing outside of the big name retailers that I can remember.

    What other advice do I have?

    My advice for others looking into using Everpure FlashArray is to absolutely look into it. I just wish that we could actually get our other customers to use Everpure FlashArray, as it really does make a difference in the data centers. I would rate this product a 9 out of 10.
    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
    Last updated: May 8, 2026
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    Works at a consultancy with self employed
    User
    Top 10
    Feb 10, 2025
    Comes with intuitive GUI and good support system and analytics
    Pros and Cons
    • "They have a very good support system, and the GUI is also very intuitive."
    • "The best features of Pure Storage are their support and analytics."
    • "Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively."
    • "Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability."

    What is our primary use case?

    I managed Pure Storage in my previous organization for various clients. We had clients from multiple domains, such as the financial domain, the automotive sector, and the banking industry. These customers had three different types of applications using Pure Storage. One of them was the Oracle Database with high throughput and low latency requirements.

    The second one had time-sensitive functions, where a two-millisecond delay was acceptable but a five-millisecond delay was not. It required indexing and low latency.

    The third type of use was hosting a virtual infrastructure, such as VMware VMs. These are the three areas where people used Pure Storage, specifically FlashArray storage, in their environment.

    How has it helped my organization?

    They offer a cloud-based solution where in one pane, you can see the entire cluster or Pure FlashArray Storage, even if it is spread across two locations such as America and Europe. You can do health checks to see how your storage is performing and what capacity is being used. You can also generate a report. If one of your clusters is having a capacity or load performance issue, from the Pure portal, you can do a simulation of future capacity. You can also check what kind of workload you want to have on a particular cluster. Based on that, it will tell you whether the upgrade is feasible or not. You can figure this out yourself through the portal as a user. You do not need to reach out to an account manager or a salesperson for that.

    It provided simplicity. There was also the option to upgrade the storage cluster every three years. When older technology was becoming obsolete for a client, Pure Storage provided an upgrade path with minimal cost, specifically for controller upgrades. During that project, my interaction with Pure Storage facilitated the transition from an M50 to an X50 controller, which comes in the high-performance category. This feature demonstrates the adaptability and forward-thinking approach of Pure Storage.

    It took our clients about a week to realize its benefits. It helped clients decrease their organization’s storage footprint. With the NVMe technology, the footprint was reduced. They were also able to save a lot of rack space and physical space along with the electricity usage.

    What is most valuable?

    In one of the organizations, people were having issues with the VDI infrastructure. Their data was hosted on a VMware platform, and the backend of those virtual machines, the VDI, was on Pure Storage. Something went wrong in the virtual infrastructure, and they were having long latencies. People were getting disconnected from their virtual infrastructure. At the time, I discovered that the best features of Pure Storage are their support and analytics. Pure Storage and VMware were connected through the SAN infrastructure. I got an email from Pure Storage saying that there is something wrong with one of the hosts. There is a CRC error, which means that there is something wrong at the hardware level. When people were complaining about this issue, I correlated that email and checked that particular VMware host. I realized that the information that I got from Pure Storage almost three days ago was correct. I could fix the issue in 15 minutes. They proactively tell you about the potential issues in your infrastructure. 

    They have a very good support system, and the GUI is also very intuitive.

    What needs improvement?

    Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively. These are the areas for improvement.

    For how long have I used the solution?

    As an admin, I started working with Pure Storage in 2016, and I was working with it till last year.

    What do I think about the stability of the solution?

    Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability. I encountered instances where the entire cluster went down due to workload and throughput issues. We were considering alternative solutions like EMC, but I noticed improvements in later projects and encountered no incidents. This indicates a significant improvement in stability over time.

    What do I think about the scalability of the solution?

    Our clients were enterprises with a very large footprint with multiple petabytes. A big banking client had around 300 petabytes of data on Pure Storage.

    I led a team of 11 system administrator engineers while also serving as a Subject Matter Expert (SME) for this technology in India, specifically in Bangalore and Pune. The U.S. team had around the same number of staff, adding up to approximately 30 team members, including managers.

    How are customer service and support?

    I would rate their customer support a nine out of ten. It is definitely one of the best.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    I have worked with various technologies such as EMC, NetApp, and Pure Storage. One of the clients transitioned from a larger reliance on EMC technologies such as VMAX, PowerMAX, and VNX to focusing solely on Pure Storage for SAN infrastructure and NetApp for NAS infrastructure. This strategic shift, established around 2017, reduced their data center technological variety to just Pure Storage and NetApp, highlighting the evolution of their approach.

    Deciding on a solution can be challenging. FlashArray technology is maturing, with options based on the infrastructure and user preference. The minimal learning curve makes it a recommended choice. I have extensive experience with NetApp and Pure Storage, and I can confidently endorse both technologies, as they have been significant in my professional life. Their performance is pretty similar, but NetApp leads in scalability. Pure Storage is also more expensive than NetApp.

    Both companies are working on sustainability and reducing their footprint. They both are doing well in this area.

    How was the initial setup?

    Installation is notably simple for Pure Storage. Their technology is devoid of complexities. Once you understand their technology, managing it becomes convenient and efficient.

    An on-prem implementation can take months because of multiple points or multiple decisions. You have to work with your solutions partner or the sales, presales, and accounting team.

    In terms of maintenance, they have a release every year or six months. We had to do those upgrades.

    What was our ROI?

    In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage. The initial investment, especially in the first year, could be high due to the hybrid workload and spinning disks, but over three to five years, it reduces.

    What's my experience with pricing, setup cost, and licensing?

    The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex. There is not a straightforward answer.

    What other advice do I have?

    Pure Storage is a leader in FlashArray Storage technology. They excel in terms of technology and support but lack the broad ecosystem required for diverse client needs. Pure Storage caters well to niche clients, especially in FlashArray storage technology, but it may not meet the needs of object storage clients.

    Overall, I would rate Pure Storage FlashArray an eight out of ten.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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    reviewer2844099 - PeerSpot reviewer
    Field Services Engineer at a retailer with 51-200 employees
    Real User
    Top 20
    May 21, 2026
    Storage platform has reduced downtime and has simplified maintenance with intuitive management
    Pros and Cons
    • "Everpure FlashArray has reduced downtime in some situations, reduces downtime considerably, and can help perform upgrades or replacements of certain hardware or its firmware without shutting the machine down."
    • "I wish they could add more of a monitor on the machine itself so you don't have to rely on a KVM or something to look at the display, such as an onboard diagnostic display."

    What is our primary use case?

    Everpure FlashArray is used for storage, and it is very easy to maintain and very reliable. Everpure FlashArray does require maintenance on my end, as all servers and their storage arrays do.

    How has it helped my organization?

    Everpure FlashArray has reduced downtime in some situations. It reduces downtime considerably and can help perform upgrades or replacements of certain hardware without shutting the machine down, or perform upgrades of its firmware without shutting it down.

    What is most valuable?

    What I like the most about Everpure FlashArray is that it is easy to repair and based on Dell technology. The initial deployment of Everpure FlashArray when I first started was easy to deploy using standard Dell rails since it is based on Dell hardware.

    I find the interface of Everpure FlashArray, the single management pane of glass they call it, to be very intuitive.

    What needs improvement?

    I wish they could add more of a monitor on the machine itself so you don't have to rely on a KVM or something to look at the display, such as an onboard diagnostic display.

    For how long have I used the solution?

    I have been using Everpure FlashArray for about 15 years in my career.

    What do I think about the stability of the solution?

    I have not experienced any lagging, crashing, or downtime with Everpure FlashArray; it is stable.

    What do I think about the scalability of the solution?

    Everpure FlashArray scales fairly well.

    How are customer service and support?

    I have not had to contact technical support about anything, so no technical support has been needed.

    Which solution did I use previously and why did I switch?

    I have used alternatives to Everpure FlashArray, including Violin Memory and Hitachi, which are all fairly similar. In my opinion, Everpure FlashArray is the easiest of the bunch.

    How was the initial setup?

    The initial deployment of Everpure FlashArray when I first started was easy to deploy using standard Dell rails since it is based on Dell hardware.

    What was our ROI?

    Everpure FlashArray has reduced downtime in some situations. It reduces downtime considerably and can help perform upgrades or replacements of certain hardware without shutting the machine down, or perform upgrades of its firmware without shutting it down.

    What's my experience with pricing, setup cost, and licensing?

    I think the pricing for Everpure FlashArray is fairly reasonable.

    Which other solutions did I evaluate?

    I have used alternatives to Everpure FlashArray, including Violin Memory and Hitachi, which are all fairly similar.

    What other advice do I have?

    My advice for new users is to work with Everpure FlashArray a little before deploying it and learn the interface; once you do that and master it, then everything should go smoothly. I gave this review a rating of 8 out of 10.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    Last updated: May 21, 2026
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    Nabeel Sayegh - PeerSpot reviewer
    Director of Engineering at a computer software company with 1,001-5,000 employees
    Real User
    Top 5
    Jan 14, 2025
    Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
    Pros and Cons
    • "As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
    • "It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
    • "Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."

    What is our primary use case?

    Initially, there were a few use cases we started with when looking at alternative storage platforms. Once upon a time, we were ran a different platform that was physically huge, power hungry, low on capacity and mediocre on performance. Use was complex and did not scale very well. It was also very cost prohibitive to maintain. We quickly outgrew it, especially when we started to adopt VMware vSphere virtualization.  We knew we had to replace this beast with something that made more sense for us.  We needed to reduce the footprint down to something a lot more reasonable.  We wanted to contain costs, especially when it comes to hardware investments and maintenance renewals. We also needed more intelligence, visibility and flexibility in our data storage platform.

    We were introduced to Pure Storage through one of our long-term partners in the Chicagoland area who brought them in for a meet and greet. Their presentation was compelling. It was exciting to see what they were doing with technology, especially with the concept of data deduplication, so we decided to give it a go. The results were simply unbelievable. We deployed Pure into multiple datacenters effectively consolidating down entire row's of storage to a single rack. It ran circles around our legacy platform and what it did for VMWare was really something to see.  Boot times were drastically reduce, latency went from 30-40ms down to sub millisecond...consistently. 

    As we continued to use Pure and their products evolved to add in additional features/technologies, we were able to solve other issues we never knew we had.  Our BC/DR playbooks were effectively rewritten to take advantage of array to array replication for disaster recovery.  Snapshots cut our product upgrade times in half because we no longer needed to rely on taking full backups of our environment before deploying new code.  Snaps were immediate and rolling back was almost just as fast. It was a true game changer.  Pure had single handedly improved our business strategies and making us more agile in provisioning storage and overall, running our datacenters. 

    Over the years, we have witnessed Pure continuing to deliver new feature sets and technical enhancements in it's Purity code base.  Did I mention that all of these features and enhancements are part of cost of support?  Yep...no nickle and diming people to death. 

    How has it helped my organization?

    As alluded to above, our environment is far more performant, reliable and feature rich since going on their platform. 

    What is most valuable?

    Pure has allowed us to minimize the storage footprint with their products. Their Evergreen support model effectively eliminates forklift upgrades and takes it one step further by rewarding customs who stay current on support by giving them free in family controller upgrades to the latest revision.  Did I mention it was free??   

    The Pure1 portal gives me a unified single pane of glass to view my fleet of arrays globally. In addition, it integrates with our VMware vSphere platform, has it's own analytics engine and allows me the ability to self-upgrade the arrays.  It is also an invaluable tool for annual budgeting with their built in 'what if' planning tool.

    As we needed to grow in capacity, we were able to do so without increasing footprint.  This is done by replacing smaller devices with larger ones. The array handles all the internal data migration seamlessly in the background without needing to be taken offline.

    The snapshot and replication capabilities of the arrays improved disaster recovery and data protection in events like ransomware attacks by enabling us to revert to good datasets without complete loss of our (and our customers) data. 

    Lastly, I have to say that their hardware architecture and Purity operating system has been nothing but stellar.  In all the years we have been using Pure, we never had an availability event.  They are the only platform/technology we have that I can honestly say has had a 100% uptime relative to storage availability.

    What needs improvement?

    During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots.  

    Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general.  

    Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration.  This can be very time consuming especially when you are deploying a large number of new servers. 

    For how long have I used the solution?

    I have used the solution since 2011.

    What do I think about the stability of the solution?

    Again, stability has never been an issue and we have enjoyed a 100% uptime experience on Pure. This doesn't mean nothing goes wrong.  Sure, there were instances of a controller failover event, a drive or cache module failure, GBIC burns out, etc. Sometimes Pure Support knows about an issue before I do and is already reaching out to me about it. 

    What do I think about the scalability of the solution?

    Phenomenal.  I have never seen a platform go through as many generational changes as this one and have it all be done in place. It's truly amazing.

    How are customer service and support?

    Pure's support is exceptional; no other vendor reaches out proactively to improve something on their array. They're interested in our success, which is also in their best interest. This experience isn't common with other OEM's that I use in my datacenters.

    Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention. Their portal simplifies engagement, and they consistently offer friendly, prompt assistance, deserving a ten out of ten.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    As discussed above, yes, we did use several different block storage arrays/vendors. All did their job, but for one reason or another, aged very quickly.  They were either limited on features, supportability or became too cost prohibitive to keep after the initial support contract expired.  There were not the only reason though.  Pure simply had a superior product that changed the game for us and frankly, no one else at that time has anything GA that came close.

    How was the initial setup?

    When standing up a new array, it is as simple as it gets.  Pure does it for us.  There is a method of self deployment, but I have found it better to have them ensure the system is properly implemented and functioning to their standards.  After all, they know it better than I do.  Once the array has been deployed, it is very easy to setup.  In fact, the configuration of the SAN fabric will take longer (depending on how many hosts you need to zone up to the array).  But once that is done, I am in and out of the array in about 30 min. This includes all the administrative configurations, host and host group creations and volume provisioning.

    What about the implementation team?

    Pure Storage handles our initial implementation of the array and we handle the rest in-house. We've had the same technician each time. He is familiar with our environment, and I trust him implicitly. This consistency is unusual and greatly valued.

    What was our ROI?

    This is hard to quantify, but all I can say is that they have been worth the money.  I have said this to many people in my 32 years in IT.  The technology you forget is running in your datacenter is the best one you own. The ones that constantly remind you that they are there....yeah, those are the ones you should consider replacing. 

    What's my experience with pricing, setup cost, and licensing?

    Well...you know the old saying, you get what you pay for.  I wont lie...Pure is no cheap.  I could easily buy another vendors AFA (all flash array) and possible save some $$$, but I wouldn't get everything I love about Pure. Switching platforms would be very painful for me.  

    Which other solutions did I evaluate?

    Not really.  We were already using best in breed platforms.  Pure was the new kid on the block and seamlessly fit into our existing environment. Sure there were other options, but they all kind of looked the same.  Pure simply stood out in the crowd and they were committed to proving themselves.

    What other advice do I have?

    I could spend all day talking about the platform, the portal, their support teams, or their account management. Suffice to say, Pure actually cares about me being successful and I have seen them do the same thing with other customer too.  I have been a customer reference for them on many occasions and I tell all of Pure's prospects the same thing.  Your not just investing in hardware, your investing in a company committed to your success.  


    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Mikhail Domalevskii - PeerSpot reviewer
    Presales Engineer at a manufacturing company with 1,001-5,000 employees
    Reseller
    Top 20
    Nov 24, 2024
    Allows for instant use and rapid realization of advantages
    Pros and Cons
    • "Remote assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair."
    • "Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages."
    • "Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."

    What is our primary use case?

    I am an implementation engineer for Pure Storage FlashArray. We sell it through partners to different companies in Kazakhstan.

    How has it helped my organization?

    The single management interface is advantageous, enabling us to manage all arrays from a centralized location.

    Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages.

    Pure Storage FlashArray is echo-friendly and helps reduce our carbon footprint.

    FlashArray provides high stability and can help reduce downtime for customers. It was helpful when migrating data from one storage to another, achieving this without any downtime.

    What is most valuable?

    Remote Assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair. Furthermore, the cloud-based log collection enhances convenience and accessibility. FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.

    What needs improvement?

    Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors.

    For how long have I used the solution?

    I have been using Pure Storage FlashArray for two years.

    What do I think about the stability of the solution?

    FlashArray is a highly stable and reliable enterprise storage solution that minimizes downtime.

    What do I think about the scalability of the solution?

    One advantage of the Evergreen program Pure Storage offers is that it allows for easy upgrades, such as upgrading controllers for more power or increasing data flash memory for capacity.

    How are customer service and support?

    The support from Pure Storage is excellent. Pure support team provides great maintenance of FlashArray, and their support consists of two parts: hardware support and software support.

    How would you rate customer service and support?

    Positive

    How was the initial setup?

    The initial deployment is straightforward, taking approximately 40 minutes from unboxing to operation. Pure Storage systems, including FlashArray and FlashBlade, are equipped with comprehensive features that ensure easy installation and user-friendly operation.

    What about the implementation team?

    Two people are required to place the FlashArray into the server rack due to its weight of approximately 45 kilograms.

    What's my experience with pricing, setup cost, and licensing?

    For emerging markets like Kazakhstan and Uzbekistan, pricing is not a problem. However, we lost a lot of customers because we couldn't compete on price with other vendors.

    Which other solutions did I evaluate?

    The biggest competitor we evaluated is Huawei.

    What other advice do I have?

    I would rate Pure Storage FlashArray eight out of ten.

    To fully utilize Pure Storage's capabilities, explore beyond its basic features. Many companies underutilize this robust platform, often employing only a fraction of its potential. Familiarizing yourself with the full range of features will maximize the benefits and value derived from this tool.

    I recommend against attempting to understand Pure Storage FlashArray independently. If necessary, do not hesitate to open a support case.

    Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
    PeerSpot user
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    Updated: June 2026
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    Buyer's Guide
    Download our free Everpure FlashArray Report and get advice and tips from experienced pros sharing their opinions.