Google Analytics Reviews

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are finding your site. Additionally, Google Analytics can be hard to pick up when you're just starting to use it. I have, luckily, had some great mentors and I've taken a class or two to master the application.

8 years

No. All you have to do is add a code to your website, then it sets itself up. In terms of marketing, it's good to set up goals to measure everything from email signups and registrations to product sales.

Take as many classes as you can, and ask as many questions as you need. Once you get the hang of GA, you can really use it to your advantage.

I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.

I've been using it for 10 years.

I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.

The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.

• Data collection methodology
• Reporting Interface
• Integration with other Google products

Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.

While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved.

1. Evaluating the efficiency of new media planning and digital marketing strategies.
2. Acquiring important information about user behavior and demographics.
3. Determining areas of improvement for the website and then fine tuning it.

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.

I've used it for five years.

No issues encountered.

No issues encountered.

No issues encountered.

Customer Service:

I've never needed to contact customer service.

Technical Support:

I've never needed to contact tech support.

It's very straightforward and comes with excellent documentation.

We implemented it in-house.

We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.

There's no cost to Google analytics.

Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.

• Source and medium
• Goal conversion
• User location
• User flow on site report
• Average time on page
• Bounce rate
• Google Adwords & Webmaster tool integration

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate. 

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need to improve this thing to see the accurate data.

We've had no issues with deployment.

We've had no issues with stability.

We've had no issues with scalability.

1. Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
2. A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.

Tracking of the website visitors and web page analysis became an easy task.

There is a time lag of 4 hours for the tracking to get updated in the system.

Also, some sessions will not be tracked at all.

* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance.

* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.

If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.