Well, you need to give attention to the buyer personas and what attracts them the most, plus measuring, integration, ways of deployment, and migration tools of course.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
...
Ease of measurement - you can't manage, what you don't measure. And if it's hard to measure or the results are questionable....it's useless.
Well, you need to give attention to the buyer personas and what attracts them the most, plus measuring, integration, ways of deployment, and migration tools of course.
Data visualization and integrations
How beautifully the analysis of web data is done, that matters! It should be helpful for making decisions
Indeed the customer Engagement and interaction.
Flexibility and integrations
Accurate data
Getting practical, actionable data.
Customer Engagement
Representation of the Data.
Service usability
Focusing in producing business value WHILE cutting IT costs