Software Engineer at a consultancy with 11-50 employees
Real User
Top 20
Jan 19, 2026
Using Iterable with Twilio has made my SMS campaigns easier to manage and more effective. Integration between Iterable and Twilio significantly enhanced the effectiveness of our SMS communication by combining Twilio's reliable message delivery with Iterable's advanced segmentation, personalization, and journey orchestration capabilities. Before using Iterable, SMS via Twilio was managed largely by a standalone channel. With Iterable integrated with Twilio, SMS became a part of the end-to-end customer journey alongside email and transactional messaging. We could coordinate timings, frequency, and channel priority, ensuring customers receive the right message on the right channel without duplication or fatigue. SMS was used strategically for high-intent moments such as reminders, confirmations, and time-sensitive notifications, and it was event-based and triggered in real-time. Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones. Iterable has a strong positive impact on both customer experience and internal operations, allowing us to launch campaigns faster, personalize messaging at scale, and iterate without heavy engineering involvement. Measurable outcomes include conversion rate increased from 15% to 60 to 65%, customer acquisition rate improved from 20-30% to nearly 70%, and operational efficiency increased from 20% to around 70%. These improvements reflect Iterable's ability to deliver timely, relevant, and consistent customer communications across channels. We were regularly tracking KPIs, monitoring how emails were triggered and SMS were sent, and captured the delivery rate and failed SMS, along with all possibilities that could affect delivery. I give this product a rating of nine out of ten.
I cannot really give a comparison of how much time it saves now versus before, but given all those features regarding customizations online and email marketing, they save time in that the time that would be spent creating awareness about our products is done on the phone and in a very short period of time with close monitoring and great analytics about everything, including email delivery. I cannot provide specific metrics about how much time or money is saved, but generally, it saves time and helps us simplify our work. Even if we are smaller in number, we are able to accomplish a lot of tasks. My advice for others looking into using Iterable is that it is a good tool for marketing. It offers analytics and provides reporting on your email deliveries and other activities performed, with advanced customizations to meet any business requirements. You can also integrate it effortlessly with other third-party software. I give this product a rating of 8 out of 10.
I would advise others looking into using Iterable that it is a very highly recommended platform because it is well-suited for creating appealing campaigns and for marketers who are not well-versed in HTML coding to use the drag-and-drop user interface, making it very easy to use for anyone and to understand everything. I have given this review a rating of 10.
Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time.
Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
Using Iterable with Twilio has made my SMS campaigns easier to manage and more effective. Integration between Iterable and Twilio significantly enhanced the effectiveness of our SMS communication by combining Twilio's reliable message delivery with Iterable's advanced segmentation, personalization, and journey orchestration capabilities. Before using Iterable, SMS via Twilio was managed largely by a standalone channel. With Iterable integrated with Twilio, SMS became a part of the end-to-end customer journey alongside email and transactional messaging. We could coordinate timings, frequency, and channel priority, ensuring customers receive the right message on the right channel without duplication or fatigue. SMS was used strategically for high-intent moments such as reminders, confirmations, and time-sensitive notifications, and it was event-based and triggered in real-time. Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones. Iterable has a strong positive impact on both customer experience and internal operations, allowing us to launch campaigns faster, personalize messaging at scale, and iterate without heavy engineering involvement. Measurable outcomes include conversion rate increased from 15% to 60 to 65%, customer acquisition rate improved from 20-30% to nearly 70%, and operational efficiency increased from 20% to around 70%. These improvements reflect Iterable's ability to deliver timely, relevant, and consistent customer communications across channels. We were regularly tracking KPIs, monitoring how emails were triggered and SMS were sent, and captured the delivery rate and failed SMS, along with all possibilities that could affect delivery. I give this product a rating of nine out of ten.
I cannot really give a comparison of how much time it saves now versus before, but given all those features regarding customizations online and email marketing, they save time in that the time that would be spent creating awareness about our products is done on the phone and in a very short period of time with close monitoring and great analytics about everything, including email delivery. I cannot provide specific metrics about how much time or money is saved, but generally, it saves time and helps us simplify our work. Even if we are smaller in number, we are able to accomplish a lot of tasks. My advice for others looking into using Iterable is that it is a good tool for marketing. It offers analytics and provides reporting on your email deliveries and other activities performed, with advanced customizations to meet any business requirements. You can also integrate it effortlessly with other third-party software. I give this product a rating of 8 out of 10.
I would advise others looking into using Iterable that it is a very highly recommended platform because it is well-suited for creating appealing campaigns and for marketers who are not well-versed in HTML coding to use the drag-and-drop user interface, making it very easy to use for anyone and to understand everything. I have given this review a rating of 10.