The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.
As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.
As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.
With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.
It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.