Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as monthly active users by seeing how many users have performed a tracked action within the last month. Monthly active users, or MAUs, is tracked in that way. We also have time series charts that establish patterns of user behavior as they make their way across our site, and we use those to analyze how they are using our site and how they are interacting with our products. When we offer special sales on our products to our users, it is often crucially important to know how they are engaging with the sale and if they purchase that sale product or any additional products during that time. We have often used the funnel analyses of interactions during this time to enhance our sale offerings in the future and to make decisions about which products are giving the most return for our users.
My main use case for Amplitude is serving as the analytics lead, creating dashboards on Amplitude, exporting data from Amplitude to Snowflake for different analytics questions, measuring the performance of our game, and supporting user acquisition. There are multiple sources and destinations, and I need to connect everything with Amplitude to obtain all sorts of analytical solutions from our game. A quick, specific example of how I use Amplitude to solve an analytics question occurs when the product team CEO asks about the performance of one of our features, such as our daily task feature in the game. I quickly create a simple chart based on the percentage of daily active users engaged with the daily task feature or even a more complicated chart showing the percentage of eligible daily active users or how many daily active users are completing all three challenges. In this way, I can answer simple and quick analytical questions without coding. I find the process of creating these charts and reports in Amplitude to be easy to use, and I can create a variety of charts and reports. However, for some use cases, I cannot create the exact charts according to the requirement, so I use SQL through Amplitude data because we migrated and downloaded Amplitude data to Snowflake, where I use SQL. For most use cases, if I can find simple answers from Amplitude, I don't require SQL or any other resources, so it is quite useful and fast. Amplitude is very useful for getting something really quick, as product managers and CEOs want fast answers to their questions and fast analysis. Amplitude is really useful for quick and fast answers, and we have created multiple dashboards for all our products, allowing us to create numerous charts. I think it is really useful.
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analytics and are in talks with Amplitude for a partnership. It provides valuable real-time insights, particularly beneficial for media services and e-commerce websites needing immediate data-driven decisions.
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business stakeholders.
Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.
This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with...
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as monthly active users by seeing how many users have performed a tracked action within the last month. Monthly active users, or MAUs, is tracked in that way. We also have time series charts that establish patterns of user behavior as they make their way across our site, and we use those to analyze how they are using our site and how they are interacting with our products. When we offer special sales on our products to our users, it is often crucially important to know how they are engaging with the sale and if they purchase that sale product or any additional products during that time. We have often used the funnel analyses of interactions during this time to enhance our sale offerings in the future and to make decisions about which products are giving the most return for our users.
My main use case for Amplitude is serving as the analytics lead, creating dashboards on Amplitude, exporting data from Amplitude to Snowflake for different analytics questions, measuring the performance of our game, and supporting user acquisition. There are multiple sources and destinations, and I need to connect everything with Amplitude to obtain all sorts of analytical solutions from our game. A quick, specific example of how I use Amplitude to solve an analytics question occurs when the product team CEO asks about the performance of one of our features, such as our daily task feature in the game. I quickly create a simple chart based on the percentage of daily active users engaged with the daily task feature or even a more complicated chart showing the percentage of eligible daily active users or how many daily active users are completing all three challenges. In this way, I can answer simple and quick analytical questions without coding. I find the process of creating these charts and reports in Amplitude to be easy to use, and I can create a variety of charts and reports. However, for some use cases, I cannot create the exact charts according to the requirement, so I use SQL through Amplitude data because we migrated and downloaded Amplitude data to Snowflake, where I use SQL. For most use cases, if I can find simple answers from Amplitude, I don't require SQL or any other resources, so it is quite useful and fast. Amplitude is very useful for getting something really quick, as product managers and CEOs want fast answers to their questions and fast analysis. Amplitude is really useful for quick and fast answers, and we have created multiple dashboards for all our products, allowing us to create numerous charts. I think it is really useful.
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analytics and are in talks with Amplitude for a partnership. It provides valuable real-time insights, particularly beneficial for media services and e-commerce websites needing immediate data-driven decisions.
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business stakeholders.
I used Amplitude mostly for data analytics and analysis.