I am using Microsoft Clarity for its heat map functionality to understand general user habits and where our users and customers are using the application most across different pages. When there is a bug reported by our sales team from a customer complaining about an issue, I check Microsoft Clarity to see if any other users have faced the same issue. On a weekly basis, I watch Clarity sessions. When watching these sessions, I can see that there are some issues on mobile view or other areas because these are real users. Whatever they are facing with is important because it represents the end user experience. I use Microsoft Clarity to watch these videos on a weekly basis to understand what users are experiencing.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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I am using Microsoft Clarity for its heat map functionality to understand general user habits and where our users and customers are using the application most across different pages. When there is a bug reported by our sales team from a customer complaining about an issue, I check Microsoft Clarity to see if any other users have faced the same issue. On a weekly basis, I watch Clarity sessions. When watching these sessions, I can see that there are some issues on mobile view or other areas because these are real users. Whatever they are facing with is important because it represents the end user experience. I use Microsoft Clarity to watch these videos on a weekly basis to understand what users are experiencing.