Campaigns, specifically voice outbound campaigns and SMS campaigns, are integrated with marketing CRM or ERP systems to automate and put custom solutions. They also integrate with contact center technology like Amazon Connect or can run independently.
What is our primary use case?
What is most valuable?
The Journey Orchestrator helps create personalized campaigns based on customers. It's an effective and powerful feature for executing marketing campaigns, allowing cocreation of the engagement experience with customers.
Also, Pinpoint provides analytics to assess how many campaign leads were successfully reached and helps analyze the effectiveness of the campaign.
What needs improvement?
Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect.
Enhancing the experience of contact centers by bringing the Pinpoint console into the Amazon Connect console, so users do not have to navigate to Pinpoint separately, would improve the process.
For how long have I used the solution?
I have been using the solution for around four years.
What do I think about the stability of the solution?
I rated the stability of Pinpoint as eight out of ten. I am pretty happy with this level of stability and have no suggestions for improvement.
What do I think about the scalability of the solution?
I rated the scalability of Pinpoint as eight out of ten. Currently, I am satisfied with this level, although more features might affect scalability in the future.
How are customer service and support?
The technical support for Pinpoint is rated as eight out of ten. The service team provides good support, and the response time is also rated as eight.
How would you rate customer service and support?
Positive
How was the initial setup?
I rated the initial setup as seven. The setup process is manual, without much automation, requiring users to follow specific steps through the console.
What's my experience with pricing, setup cost, and licensing?
I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countries.
What other advice do I have?
Setting up the underlying channels for the campaign requires extensive preparation. Users must evaluate various pricing options and carrier limitations based on the country for voice, text, or in-app messaging, especially when local carriers are involved.
Overall, I rate Amazon Pinpoint eight out of ten.

