BIME Analytics [EOL] Reviews

What is most valuable?

How has it helped my organization?

What needs improvement?

For how long have I used the solution?

What do I think about the stability of the solution?

What do I think about the scalability of the solution?

How are customer service and technical support?

Which solution did I use previously and why did I switch?

How was the initial setup?

What about the implementation team?

What other advice do I have?

As with any Data Warehousing project, the visualization tool is only as good as the warehouse underneath. Treehouse Technology Group architected an enterprise platform that has allowed it clients easy and fast access to their data to uncover insights and drive value. BIME has accelerated Treehouse’s ability to execute on high visibility products by significantly decreasing the time to market for our products, especially during periods of rapid prototyping. Treehouse has focused on going from data to dashboard in 30 days and BIME has facilitated our capabilities.

Improvements to My Organization

Room for Improvement

Deployment Issues

Stability Issues

Scalability Issues

Customer Service and Technical Support

Other Advice

What is most valuable?

How has it helped my organization?

What needs improvement?

For how long have I used the solution?

What was my experience with deployment of the solution?

What do I think about the stability of the solution?

What do I think about the scalability of the solution?

How are customer service and technical support?

Which solution did I use previously and why did I switch?

How was the initial setup?

What about the implementation team?

What was our ROI?

What other advice do I have?

Valuable Features:

Improvements to My Organization:

Room for Improvement:

Deployment Issues:

Stability Issues:

Scalability Issues:

Other Advice:

What is most valuable?

How has it helped my organization?

What needs improvement?

For how long have I used the solution?

What do I think about the stability of the solution?

What do I think about the scalability of the solution?

How are customer service and technical support?

Which solution did I use previously and why did I switch?

How was the initial setup?

What about the implementation team?

What's my experience with pricing, setup cost, and licensing?

What other advice do I have?

ManageMySpa is a cloud software for spas and salons that includes appointment booking, online booking, a POS, employee management, loyalty programs, inventory management, and a mobile solution along with analytics. The analytics are a critical part of our solution and runs through the cloud BI solution provided by BIME Analytics.

We've found that BIME is a powerful and intuitive analytics solution, and complements our own product. With BIME, our clients have the capability to see up to the minute data and able to make informed business decisions quickly. With BIME, we’re able to offer our clients real time dashboards, daily reports and weekly reports.

In 2012, a salon chain with 50 location that span 5 cities began using ManageMySpa. Previously, they were struggling to get to the data they needed - it used to require manual aggregation of data that required hours of effort. They would get reports, but weeks delayed.

It had become apparent that they needed real-time data that was accessible to their senior managers regardless of where they were as well as for our regional managers.

As they grew along with an expanding customer base, it was critical for them to monitor the entire organization’s performance as well as be able to drill down into individual locations. And, just as importantly, to compare performance between centers.

The real power of BIME is that it’s real-time, which means the management team is always connected to all the salon locations, even though the salons are spread across 3 states.

They can look at data and metrics ranging from sales patterns, traffic from each gender, traffic from new guests vs returning guests, how marketing promotions are working at each center, and the overall sales mix of service categories, product categories and more. They’re able to successfully identify revenue opportunities and track down any unexpected behaviors.

Now, it’s easy to see what categories of services perform better in terms of revenue growth or appointment counts, and to compare service sales over time periods. They can outline differences between members and non-members, evaluate the revenue generated by male and female clients, and see the most effective marketing programs.

Most importantly, by drilling through the charts and using filters, they can find root causes for behavior and replicate positive behaviors and marketing campaigns. More than that, they can run what-if queries on the data in order to understand how changes in business strategies on various sub-categories of services could impact performance overall.

They are now able to successfully take action to stop revenue leakages, to better retain customers, improve incentive schemes for employees and provide more timely staffing and training programs for centers that see sudden growths in the demand for certain types of services.

They used findings from analytics to design a marketing campaign with two goals – reducing the amount of discount typically give in our promotions, and to send customers home with a home care retail product related to the service they received.

Once the marketing campaign was launched, they relied on their analytics to monitor performance and make adjustments as and when needed.

Their marketing campaign generated more than $100,000 in additional revenue. It was the BIME enhanced analytics planning and monitoring combined with ManageMySpa’s targeted marketing tools that helped us exceed our original expectations.

The campaign ran for 2 months and averaged at a 22% discount - this was 8% lower than old campaigns where they were giving away 30%. Combined with a higher average ticket size, they made over 100k in additional revenue.

Throughout this campaign and also on a daily basis, the sales and marketing analytics dashboards allows them to keep track of the macro discounting figure from all campaigns to be in range while also tracking the effectiveness of separate campaigns. They can tweak campaigns as they go along because they now understand in real-time what types of customers they attract - whether new or returning ones, what gender, which offers were giving away too much in discounts, and analyze various services and product mixes that brought in the most revenue.

Back in 2013, we realized we needed a tool that would allow us to constantly monitor and dynamically analyze each dimension coming from the variety of data sources we have. We chose BIME to help us aggregating these data sources and exhibiting the queries in a very simple way. BIME’s simplicity and customization were a good fit for getting us started with our analysis process.

We are able to analyze several areas of interest as users go from a macro point of view to a detailed one. We have several customizable features (such as event tracking) in the app and in the back end which allows us to gather crucial information about their core business, and analyze traffic, user activity, user flow, and behavior. Since we started using BIME we have been analyzing through cloud-based dashboards a whole series of factors that influence app features, customer retention or experience across different devices.

From the very start, we set up a layer between the raw data that comes from our server and the BIME engine and since we had the resources to put everything on relational databases, the majority of the data sources were linked through BIME's SQL connector. Once the data flow was up and running, we were able to set up the first version of our dashboards in just a couple of months. By aggregating different metrics from the data sources, we were able to understand and identify a series of key patterns.

Real-time dashboards also allow us to enhance our data-driven marketing decision making by connecting to our Google Analytics and Facebook Insights data. We also use BIME on a daily basis to create reports of our key parameters and metrics.

Valuable Features:

Improvements to My Organization:

Room for Improvement:

Use of Solution:

Deployment Issues:

BIME dashboards help me review essential details on a daily basis and discover improvement areas for our company. Even after only 3 months, the benefits largely outweigh the costs of the system and we have already paid for many more months in terms of financial results.

People often think about the cost of running a BI tool without seeing the benefits that they can get from it. In this context, for us BIME actually costs next to nothing. We were able to automate a whole series of processes that were previously done manually and thus streamline how we work. The insights drawn from the dashboards offer me a deeper understanding of the situation as I am now able to see an overview of our entire business.

After we began implementing, we started to add more and more details to each graph. By drilling down or decomposing charts in dashboards, we discovered outliers that lead to exception reports - these reports becoming the source for reviewing our business.

Using the interactive visual dashboards created through BIME, we can now pay more attention to the underlying factors of our performance and re-engineer our internal processes and workflow altogether.

We have been operating for 10 years with very basic manually generated KPIs and indicators. The answers we got from analysing data were certainly incomplete, often contained errors and took way too long to be published. You had to have some strong Excel skills to be able to manipulate data, formulas, macros and pivot tables.

The biggest problem was that by the time we got the information, a few weeks had gone by and the reaction happened too late. Also, the indicators produced were not detailed enough, lacked completeness and versatility. It was not always easy to draw concrete action plans from them.

At first, when we started using BIME, we wanted to do a myriad of graphs as one is tempted to analyze everything all at once but we soon realized that the process has to be more gradual than that. You must really start small and build your queries and connections in small incremental steps.

Nowadays, we have separate dashboards for various levels of reporting. We’ve increased the speed of working altogether - today, with a few system exports to Excel and a refresh in BIME, the analysis we were previously doing in days is now ready made through the automatically updated dashboards. But more than that, there is no need for manual interventions, no risk for errors which results in better accuracy.

Looking for a way to easily distribute relevant business indicators to our national network of salary porting franchises, we chose BIME to provide us with management dashboards.

Each franchise manages its own office relying on a strong back office made of a home-made web tool and an organized MySQL database. At the end of each month, as part of the quality procedure, the franchisees used to fill in an Excel file including some twenty indicators which were then sent to the franchisor for both analysis and consolidation.

This solution wasn’t feasible for our franchise development and was tedious for the franchisees. We had to make the procedure easier so that the franchisees could avoid filling the Excel table with potential typing errors.

I had a precise idea regarding the requirements to maximize the recovering and circulation of the dashboards. Knowing well the traditional BI solutions, we couldn’t return to their operating model advocating a structure of server-client, price and integration necessity.

Looking for a solution that doesn’t require investing in an infrastructure nor managing servers, we naturally went into the Cloud. The Cloud choice was part of the prerequisites since the very beginning because we didn’t have internal IT resources, neither could we afford consultants to develop analysis and dashboards. Finally, the last selection criteria falled on the price, the facility of rolling-out and the software offering good possibilities for development.

Further to the ownership and the BIME training, the setting up was fast since after only one week the first dashboards were created. We created several dashboards to track the turnover, balance and contracts.

The dashboards are used by three distinct groups within the network:

• The franchisees through management dashboards


• The franchisor for the benchmarks


• The administration for management tasks

The rolling-out of the dashboards had a snowball effect. The first analysis enabled us to realize that they had to refine the indicators’ definitions. The adoption was immediate- the franchisees used the analysis and asked for more straight away.

With a few months hindsight, a significant time saving was noticed as for the information production and the data quality matching both when it comes to our franchisees and the franchisor.

We’re now thinking about the publication of new indicators. The BIME solution allows us to observe the current situation compared to an historical view permitting us to make decisions. Each franchisee will soon be able to track its own progress according to the goals they’ve set.