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Amazon Personalize Reviews

Vendor: Amazon Web Services (AWS)
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    What is Amazon Personalize?

    Amazon Personalize is a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications.

    Amazon Personalize mindshare

    As of January 2026, the mindshare of Amazon Personalize in the Personalization Engines category stands at 3.6%, down from 14.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.
    Personalization Engines Market Share Distribution
    ProductMarket Share (%)
    Amazon Personalize3.6%
    SAS Customer Intelligence 36015.3%
    Adobe Target10.3%
    Other70.8%
    Personalization Engines

    Compare Amazon Personalize with alternative products

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    Amazon Personalize customers

    Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

    Product Categories

    Product Categories
    Personalization Engines

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