Braze Reviews

My main use case for Braze is automation, as I have always been interested in automation. Braze was the tool we used to send customer lifecycle journeys, trigger and run one-off campaign sends, mostly for automation, segmentation, and all the different connected channels it offers.

I found the platform excellent for having unified customer profiles, which I believe is one of the biggest selling points of Braze because it allows you to know your customer in a single profile card. The ease with which you can add new attributes and events and neatly package values underneath is impressive. In banking, we pushed clients towards different types of banking rates and tiers, which has me always wanting to return, leading to a lot of qualifications and certificates because I enjoy the platform so much and want to engage with it further down my career.

Braze's best features, for me, are the unified profile cards, along with the ease of connecting different channels, including email as a focus, plus push notifications and extending that to things to in-app messages, content cards, and SMS. That connection is felt immediately upon onboarding with Braze, as the ease of use and the sophisticated UI design allows marketers or automation specialists such as me to do amazing things quickly and intuitively.

Braze's analytics side is another interesting part, as it allows you to slice campaigns and different tests that you were running very easily, unlike other platforms I have used, such as Salesforce Marketing Cloud, which often requires workarounds for information. With Braze, the friendly UI enables you to download large volumes of data about your customers and understand campaign performance and why people reacted as they did. Braze's campaign feature is also essential for experts using automation or large-scale segmentation, and the campaign execution side is very intuitive, allowing for slick A/B testing and accurate conversion goal setup.

I think Braze could probably be improved by having more access options for users who have previously engaged with the platform to keep them invested and wanting to return.

I do not have too much to comment at this point, as my last experience with Braze was purely positive. However, I think it would be great if Braze offered training, certificates, and module training accessible outside the gated community aspect, as I am very interested in new features and AI courses they are developing and want opportunities for warm and engaged Braze users.

I have been working in my current field for ten years, mostly in various CRM-focused roles across financial services and financial trading, mainly for the past seven or eight years.

I have used Braze for approximately three years in different roles and experiences, and most recently, I was using it just last year at Monument Bank in the banking industry to develop strategies for bankers.

Overall, I think Braze handles data well, with instant connected data observed. There was a slight scaling issue during the initial onboarding of many clients, as some records might have been duplicated due to setup issues, but thereafter I did not notice any problems.

I encountered no noteworthy downtime with Braze.

I found Braze's scalability easy to manage, as our user base grew steadily, and our initial deployment aimed to double that number within the first year of my time.

Braze's customer support was helpful and responsive, always within twenty-four hours, often much quicker. They prioritized higher alert cases, and I experienced effective resolutions, such as when they built a complex landing page for us, which was incredible.

I previously used Salesforce Marketing Cloud, but I switched because it is a challenging platform for day-to-day users and those not as experienced in the field, leading many to make the switch to Braze.

My last use of Braze was at my last company, where I was hired to migrate to the Braze platform and teach users across the business how to use it. The best impact we had was neatly designing how the banking product infrastructure should look within Braze, including different current accounts, saving accounts, and new products such as ISA accounts and different portfolios. We utilized customized attributes to accurately market products to clients, creating great opportunities for cross-selling and up-selling based on what properties we had in their profiles.

During the migration, a lot of our data streamed from Salesforce Sales Cloud, which was a critical integration at the time. We also had plans to connect to a future data warehouse. Braze mostly hosted the analytics, and there were plans to connect it to Tableau, but I was not around long enough to see the future development.

Time saved is a key metric from using Braze, as I was at Monument for a short contract. They trained users quickly under tight time constraints, developing strategic plans to build client bases and convert customers. At the time I left, there were four active users organized into audience segments who could build campaigns, and the time saved was significant during my tenure.

Overall, the pricing structure and licensing for Braze were positive, as it is cheaper than some competitors while providing greater value. There was some back and forth around legal sign-off regarding service cancellation, but getting information considered and corrected appeared straightforward.

In my experience, I had considered other solutions such as Adobe, MoEngage, and Salesforce Marketing Cloud before choosing Braze.

I believe Braze is compliant with regulations such as GDPR, as I remember many privacy questions were asked about PII data during the initial integration to ensure data privacy and protection. Access to personal details was limited, meaning only certain users could see names or emails for testing purposes, with protections in place for client data.

Braze's training programs on display are very intelligent, featuring a learning academy and online certificates I completed. I received feedback from other users that it was easy to pick up compared to Salesforce Marketing Cloud, even for those with less invested time, allowing them to design and create materials effectively.

I recall we ran initial tests on different cross-sell campaigns without a benchmark, as we had never cross-sold or up-sold before in client communications, and the instant conversion results were very promising. Although I was only there for the migration and for some training, the early signs showed we could accurately detail clients' products and banking tiers, pushing them towards more favorable rates to increase their lifetime value, especially around their banking rates' expiration.

I would recommend the Braze platform to other companies, as it seems particularly suited for financial services due to the smart nesting of attributes and customer data, so I am a big fan. I would give this platform a rating of nine out of ten.

Private Cloud

Other

I am using Braze primarily for the CRM system, especially for customer service and ticketing.

I am using Braze for my sub-brand called OLX Mobi for retargeting.

I am using Braze for analyzing data on user behavior, tracking user interactions, and checking their best time for conversion.

The best features Braze offers are their journey flows.

I appreciate Braze's journey flows for their ease of use and flexibility.

I love Braze for their retargeting and automation because their automation tracks down user behavior in near real-time, allowing us to convert users based on their trigger actions.

Braze gives me a better ROI, especially regarding manpower, because within Braze, I can get one single software to track down behavior across all platforms.

For the fewer employees needed, the job that was previously done by two junior CRM staff now only requires one junior CRM specialist instead of three.

Braze needs to provide local support, especially for Indonesia, so we can discuss local context more effectively.

I have never used the AI capabilities; however, regarding AI accuracy, I believe Braze needs significant improvements because sometimes the copy is not very human-like and appears somewhat robotic.

I have been using Braze for about one year.

Braze is already doing great with their security because they have a lot of security certificates.

If you have a chance, you should try Braze because, among CRM systems, I believe Braze is one of the best in terms of UI and UX, especially for newbies. New users in the CRM field will adopt Braze faster than other CRM tools.

I chose a rating of eight out of ten because Braze has a better UI and a more superior user experience than similar software. I would rate Braze an eight on a scale of one to ten.

Public Cloud

Amazon Web Services (AWS)

The main goal of using Braze in my daily work is to help developers build newsletters, push notifications, and in-app messages.

A specific example of how I use Braze for push notifications is when a customer goes to a restaurant and makes an order in real-time. It is expected that they receive a push notification to engage them to make another purchase. For instance, if a customer buys a Big Mac, we want to engage them to buy a sundae for dessert, so we are trying to get a second customer order.

I really appreciate the opportunity to build templates in HTML with Braze because we can have the flexibility to build anything instead of just using the fixed templates offered by the tool.

The flexibility with HTML templates helps our team by allowing us to build something more beautiful or more attractive to customers, and we can track clicks and user engagement better through email newsletters.

When we conduct data analysis with Braze, we can analyze via a heat map where customers click the most.

Braze is an excellent tool that covers my main use case.

Braze could improve the data analysis capabilities. It is very important to build the communication and send it, but afterwards, the marketing team wants more data and more information about the impact of the campaign, and it is somewhat difficult to see it. Of course, there are the standard metrics, and we can develop additional analysis via a query, but we cannot see everything there.

I remember that I tried to conduct some data analysis via query using Snowflake tables, and it was not possible to see data using custom attributes, only custom events.

I understand that Braze is one of the most important tools for customer engagement, but there are a few things that could improve, as I mentioned, for data analysis.

I have been working with Braze since 2021, so I would say five years.

Braze is really stable, and when an issue is happening, they are very good at informing in real-time about the problems and the alerts.

Braze can handle growth and larger campaigns easily. We used to send newsletters to around eight million users, and you just need to take care to send in a scaled way, not to send to everybody at the same time.

We can contact Braze customer support via chat, via ticket, or even in the biweekly meeting of thirty minutes, and they are usually very helpful with good answers or even presentations to solve our problems.

It is important to remember that we use Braze with customer data, so if your customer data is not stable and there is a breach of customer private data like name and email, it is not possible to build good content with Braze because it is interesting to create something very customized. I would rate this review an eight out of ten.