Braze Reviews

My main use case for Braze is automation, as I have always been interested in automation. Braze was the tool we used to send customer lifecycle journeys, trigger and run one-off campaign sends, mostly for automation, segmentation, and all the different connected channels it offers.

I found the platform excellent for having unified customer profiles, which I believe is one of the biggest selling points of Braze because it allows you to know your customer in a single profile card. The ease with which you can add new attributes and events and neatly package values underneath is impressive. In banking, we pushed clients towards different types of banking rates and tiers, which has me always wanting to return, leading to a lot of qualifications and certificates because I enjoy the platform so much and want to engage with it further down my career.

Braze's best features, for me, are the unified profile cards, along with the ease of connecting different channels, including email as a focus, plus push notifications and extending that to things to in-app messages, content cards, and SMS. That connection is felt immediately upon onboarding with Braze, as the ease of use and the sophisticated UI design allows marketers or automation specialists such as me to do amazing things quickly and intuitively.

Braze's analytics side is another interesting part, as it allows you to slice campaigns and different tests that you were running very easily, unlike other platforms I have used, such as Salesforce Marketing Cloud, which often requires workarounds for information. With Braze, the friendly UI enables you to download large volumes of data about your customers and understand campaign performance and why people reacted as they did. Braze's campaign feature is also essential for experts using automation or large-scale segmentation, and the campaign execution side is very intuitive, allowing for slick A/B testing and accurate conversion goal setup.

I think Braze could probably be improved by having more access options for users who have previously engaged with the platform to keep them invested and wanting to return.

I do not have too much to comment at this point, as my last experience with Braze was purely positive. However, I think it would be great if Braze offered training, certificates, and module training accessible outside the gated community aspect, as I am very interested in new features and AI courses they are developing and want opportunities for warm and engaged Braze users.

I have been working in my current field for ten years, mostly in various CRM-focused roles across financial services and financial trading, mainly for the past seven or eight years.

I have used Braze for approximately three years in different roles and experiences, and most recently, I was using it just last year at Monument Bank in the banking industry to develop strategies for bankers.

Overall, I think Braze handles data well, with instant connected data observed. There was a slight scaling issue during the initial onboarding of many clients, as some records might have been duplicated due to setup issues, but thereafter I did not notice any problems.

I encountered no noteworthy downtime with Braze.

I found Braze's scalability easy to manage, as our user base grew steadily, and our initial deployment aimed to double that number within the first year of my time.

Braze's customer support was helpful and responsive, always within twenty-four hours, often much quicker. They prioritized higher alert cases, and I experienced effective resolutions, such as when they built a complex landing page for us, which was incredible.

I previously used Salesforce Marketing Cloud, but I switched because it is a challenging platform for day-to-day users and those not as experienced in the field, leading many to make the switch to Braze.

My last use of Braze was at my last company, where I was hired to migrate to the Braze platform and teach users across the business how to use it. The best impact we had was neatly designing how the banking product infrastructure should look within Braze, including different current accounts, saving accounts, and new products such as ISA accounts and different portfolios. We utilized customized attributes to accurately market products to clients, creating great opportunities for cross-selling and up-selling based on what properties we had in their profiles.

During the migration, a lot of our data streamed from Salesforce Sales Cloud, which was a critical integration at the time. We also had plans to connect to a future data warehouse. Braze mostly hosted the analytics, and there were plans to connect it to Tableau, but I was not around long enough to see the future development.

Time saved is a key metric from using Braze, as I was at Monument for a short contract. They trained users quickly under tight time constraints, developing strategic plans to build client bases and convert customers. At the time I left, there were four active users organized into audience segments who could build campaigns, and the time saved was significant during my tenure.

Overall, the pricing structure and licensing for Braze were positive, as it is cheaper than some competitors while providing greater value. There was some back and forth around legal sign-off regarding service cancellation, but getting information considered and corrected appeared straightforward.

In my experience, I had considered other solutions such as Adobe, MoEngage, and Salesforce Marketing Cloud before choosing Braze.

I believe Braze is compliant with regulations such as GDPR, as I remember many privacy questions were asked about PII data during the initial integration to ensure data privacy and protection. Access to personal details was limited, meaning only certain users could see names or emails for testing purposes, with protections in place for client data.

Braze's training programs on display are very intelligent, featuring a learning academy and online certificates I completed. I received feedback from other users that it was easy to pick up compared to Salesforce Marketing Cloud, even for those with less invested time, allowing them to design and create materials effectively.

I recall we ran initial tests on different cross-sell campaigns without a benchmark, as we had never cross-sold or up-sold before in client communications, and the instant conversion results were very promising. Although I was only there for the migration and for some training, the early signs showed we could accurately detail clients' products and banking tiers, pushing them towards more favorable rates to increase their lifetime value, especially around their banking rates' expiration.

I would recommend the Braze platform to other companies, as it seems particularly suited for financial services due to the smart nesting of attributes and customer data, so I am a big fan. I would give this platform a rating of nine out of ten.

Braze serves as our primary platform for orchestrating diverse activities and actions across multiple channels, including push notifications, in-app messages, content cards, web push messages, email marketing, and SMS campaigns. We implemented different triggers based on behavioral messages and actions that our clients would perform, such as completing a form, abandoning a form, and during the onboarding process. We required both client and server-side features to flag different parts of the app where updates occurred and ensure target messaging aligned with active feature states without requiring App Store approval.

Using the visual journey builder, we created a complex interface with different multi-step journeys for users coming from various digital campaigns. Users landed on our landing page, filled out the form, and based on different actions, we were able to send them a web push or an SMS if they left the onboarding process for obtaining a credit card online.

We aimed to use several specific features for this solution. It was important for us to understand our objectives upfront, and the personalization and liquid templating that Braze offers brought our attention and proved very helpful for our acquisition decision.

The best features Braze offers in my opinion are the cross-channel messaging infrastructure, including push notifications, in-app messages, and content cards, which are persistent feed items, as well as direct messages for newsletter campaigns or SMS campaigns. Another valuable feature was the real-time dynamic audience segmentation, which provides instant segmentation based on real-time viewers, user attributes, location, device types, and historical interaction behaviors with our website or mobile app. Braze also offered high throughput streaming, which is a real-time data export layer that streams granular user interactions data directly into external data warehouse or event stream tools.

Automation significantly helped my team because instant segmentation based on real-time event triggers expedited our processes. Otherwise, we would have had to reach two different teams handling the database and audiences exported from our CRM. This ability allowed us to segment audiences faster. Another benefit was the server-side feature that provided better control, allowing our teams to perform feature rollouts for the mobile application, which proved more efficient and less time consuming than creating the entire business case and workflows we had previously.

For business impact, we achieved a 28% increase in credit card sales, driven by contextual targeting, in-app messages, and onboarding flows triggered immediately after specific users' touch points in the in-app application and on the forms on our website. We also achieved a 21% uplift in the number of qualified sales leads coming from different campaigns.

There are several things that would be worth optimizing by implementing strict SDK level event batching, addressing duplicate static user attributes, and leveraging Braze's consumption alerts to set up automated budget thresholds. This would help companies prevent billing spikes during high volume campaigns, which we also encountered.

The pricing is tied directly to data points volume, and unoptimized telemetry or redundant attribute tracking can quickly consume contracted allocations, leading to unexpected overage costs.

I have been using Braze for six months, and I used it at previous jobs for a few years already.

In my experience, Braze is stable and we did not encounter any issues. Downtime is non-existent in our processes and day-to-day activities.

Braze's scalability for our needs is excellent and has handled our growth and campaign volumes effectively. It eliminated some of the manual processes that team members were performing. Additionally, there were increases in the number of leads generated and the number of cards provided to end customers.

I received great support from both the technical and business sides of Braze. My experience was friendly, straightforward, and without any complications.

We did not have a different solution before Braze, but we conducted pitch interviews with other vendors when the selection process began.

Braze is stable and we did not encounter any issues with downtime affecting our processes. We measured business impact and improvements using A/B tests compared to previous periods, which showed significant enhancements in campaign latency due to transitioning from batch schedule marketing to sub-content behavioral event triggers.

We conducted pitch interviews with other vendors when the selection process began.

We achieved a 21% uplift in digital lead generation and a significant reduction in campaign latency implementation.

Before choosing Braze, we evaluated other options, including Salesforce Marketing Cloud, which we evaluated for legacy enterprise ecosystem capabilities, CleverTap for its combination of mobile engagement tools and integration real-time behavior analytics, and MoEngage for its mobile-first customer engagement and AI-driven insights.

Braze has positively impacted my organization overall by improving the efficiency of collaboration within our marketing team and with the operational, credit card, and loan teams, since some of the streams were created based on different procedures that every team had established. This created an efficient way of working, and the automation helped us reduce the time spent on delivering and creating digital campaigns throughout the company.

With regards to Braze's governance and security, there are no negative aspects I would mention. The platform is very secure, and we had an analysis and audit conducted by the security team, which went great with perfect results.

Based on what we have seen regarding Braze's AI capabilities, the reliability and accuracy of data is quite high. We do need to compare the outcomes from the orchestrations and workflows we have created, and this requires more time for data to settle, so we would have more data to compare.

I would suggest evaluating multiple options. In the end, you would see that the features, pricing, and overall process and implementation are better with Braze than with other competitors. However, this really depends on specific needs and the way any organization plans to work with any solutions available.

I gave this review a rating of eight out of ten.

A specific example of how I use Braze for push notifications is when a customer goes to a restaurant and makes an order in real-time. It is expected that they receive a push notification to engage them to make another purchase. For instance, if a customer buys a Big Mac, we want to engage them to buy a sundae for dessert, so we are trying to get a second customer order.

The flexibility with HTML templates helps our team by allowing us to build something more beautiful or more attractive to customers, and we can track clicks and user engagement better through email newsletters.

When we conduct data analysis with Braze, we can analyze via a heat map where customers click the most.

Braze is an excellent tool that covers my main use case.

I remember that I tried to conduct some data analysis via query using Snowflake tables, and it was not possible to see data using custom attributes, only custom events.

I understand that Braze is one of the most important tools for customer engagement, but there are a few things that could improve, as I mentioned, for data analysis.

My main use case for Braze is for a client called RBI, the owner of Burger King and Popeyes. For RBI, we are operating journeys and campaigns that are multi-channel, along with automations, personalization, and all types of campaigns.

Compared to other tools and platforms, Braze is very friendly for building automations, and this is the biggest advantage I see. The integration is very easy also, as Braze is integrated with the app and other data sources. Braze has positively impacted my organization by enhancing engagement, conversion, sales, and customer lifecycle.

I find the accuracy and reliability of Braze's output to be very good, very effective, and it helps tremendously.

Braze could improve the use of AI agents in the tool, as we currently have AI only in a few features such as copywriting, but we cannot build journeys with an AI agent supporting the process. They could improve modeling what they have available regarding propensity to buy or behaviors. What keeps it from being a ten is the capability to have an AI agent support the journey construction.

I have been working in my current field for five years.

I have not encountered any issues with Braze's stability, as there are no issues with downtime or reliability.

Braze is very easy to scale and can handle increased users or campaigns easily.

The customer support is good; they are responsive and helpful, providing training when needed and allowing us to include support tickets if we have any doubts. I rate Braze's customer support a ten.

I previously used Salesforce Marketing Cloud, but I prefer Braze because I think the tool is more friendly, easier and faster to learn, and has good functionality.

While I cannot share numbers, I find that the campaigns are representative in revenue. I think we could take advantage of the velocity in campaigns and get more engagement, increase the frequency of purchase, and increase the ticket value.

Before choosing Braze, I considered Salesforce Marketing Cloud before deciding on Braze.

I would recommend Braze as I think it is a very good tool with good support and a good cost structure. I rate this product a nine overall.

My main use case for Braze involves making campaigns through Canvas. Based on campaigns and Canvas, I create CRM campaigns according to specific scenarios.

A specific example of a campaign I created with Canvas stands out because the greatest strength of Braze is that you can make campaigns and Canvas based on really specific scenarios that you hypothesize or want to test. I have also used many different CRM tools besides Braze, and I think that is the biggest strength of Braze. I am really satisfied with these features.

Braze can also be used as a partially user management database. While CRM tools typically have more synergies with product analytics tools, Braze itself has certain user management functions. At one of my former companies that used Braze, there were no product analytics tools available, so Braze was useful in that capacity.

The best features Braze offers are definitely the automation based on campaigns and Canvas.

The automation and Canvas features helped me by making it easier to execute the campaigns I plan. When planning campaigns based on scenarios, the process usually requires extra steps to create a proper sequence from the scenario. With Braze, I can translate my imagined scenarios directly into actual campaigns much more easily.

Thanks to Braze, I could make proper CRM scenarios and campaigns where everyone can directly understand the circumstance just from the campaign structures. This gives me an advantage because everyone can understand how I work, what I expect from a certain scenario, and how to evaluate it.

I have not used Braze for the past two years, so I am not aware of how Braze has improved recently. Nowadays, AI functions are becoming mandatory for all SaaS products. If Braze plans to integrate AI features into the current structure, or if they have not already done so, it might be more important. For example, if I could simply order scenarios using natural language, and Braze would automatically create campaigns or Canvas with events structured exactly as I want, that would be valuable.

I chose a rating of eight because I am mostly satisfied with all the features of Braze. However, I did not give a ten because of the gap between these two ratings. I am not sure if this is a natural characteristic of CRM tools, but onboarding Braze into an organization requires significantly more effort.

I have been using Braze in two different companies for around three years.

Braze is quite stable.

The customer support was really satisfactory.

I previously used different solutions which were in-house programs and OneSignal. I changed because Braze's features and functions are more powerful than the previous ones.

I have seen a return on investment because, except for the onboarding sessions, running Braze only requires one or a couple of people to manage the whole CRM systems of an organization. This is really useful, and ROI can be calculated based on that.

There were no other options before choosing Braze.

If you really want to make a certain and concrete messaging system, especially for CRM messaging, Braze would be the best option in this field. I gave this review a rating of eight.

I am using Braze primarily for the CRM system, especially for customer service and ticketing.

I am using Braze for my sub-brand called OLX Mobi for retargeting.

I am using Braze for analyzing data on user behavior, tracking user interactions, and checking their best time for conversion.

The best features Braze offers are their journey flows.

I appreciate Braze's journey flows for their ease of use and flexibility.

I love Braze for their retargeting and automation because their automation tracks down user behavior in near real-time, allowing us to convert users based on their trigger actions.

Braze gives me a better ROI, especially regarding manpower, because within Braze, I can get one single software to track down behavior across all platforms.

For the fewer employees needed, the job that was previously done by two junior CRM staff now only requires one junior CRM specialist instead of three.

Braze needs to provide local support, especially for Indonesia, so we can discuss local context more effectively.

I have never used the AI capabilities; however, regarding AI accuracy, I believe Braze needs significant improvements because sometimes the copy is not very human-like and appears somewhat robotic.

I have been using Braze for about one year.

Braze is already doing great with their security because they have a lot of security certificates.

If you have a chance, you should try Braze because, among CRM systems, I believe Braze is one of the best in terms of UI and UX, especially for newbies. New users in the CRM field will adopt Braze faster than other CRM tools.

I chose a rating of eight out of ten because Braze has a better UI and a more superior user experience than similar software. I would rate Braze an eight on a scale of one to ten.

Braze is primarily used for sending marketing emails and marketing communications in an omnichannel manner. A specific example of how I use Braze for my marketing communications is an onboarding campaign where, as soon as a user registers, the event fires, Braze sends the email, and based on the user behavior on the email journey, it can tailor the whole workflow accordingly, from being two emails to three emails to also adding other channels if the user is active over there.

The best features Braze offers include their Canvas, which is a very good feature to visualize everything in a visual manner, and also some of its data capabilities. Canvas really helps in building the whole campaigns in a very visually structured manner, making all the workflows from one step to multiple steps quite easy, and from a data capability standpoint, it is very easy to create segmentations and personalizations based on that.

Braze has had a positive impact on my organization in that a lot of things which required some amount of technical effort previously can now be streamlined by the marketers, making marketers more agnostic and self-served, which has been the biggest impact. Self-service has changed things for my team in that, for example, previously any kind of segmentation we used to build required a lot of data analytics capabilities, but now they can slice and dice on Braze, and setting up API-triggered campaigns, which previously required engineering effort, can now be done by marketers on their own.

Braze does a very good job in terms of capabilities, but sometimes the roadmaps could be a bit clearer.

I have used Braze for the last seven years, in both my current role and my previous roles.

Braze is stable.

Braze is very scalable.

I experience a good amount of customer support and account management with Braze.

Previously, I used Salesforce, and the goal was to make marketers more self-serve.

My experience with pricing, setup cost, and licensing has been positive; they are very transparent, but I think the pricing could be a bit more competitive.

I have seen a return on investment, as productivity has gone up and the overall impact on revenue has been fairly positive.

I evaluated other options such as Customer.io and Iterable before choosing Braze.

My advice to others looking into using Braze is to always verify if it meets their use cases and capabilities, as it is a very thorough solution. I would rate this product a nine out of ten.