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Alida vs Mintigo comparison

Alida and Mintigo are both solutions in the Marketing Intelligence category. Alida is ranked #3 with an average rating of 8.0, while Mintigo is ranked #33. Alida holds a 5.7% mindshare in MI, compared to Mintigo’s 1.5% mindshare. Additionally, 100% of Alida users are willing to recommend the solution.
Alida
Read 1 Alida review
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  • 169 Comparison Views
100% willing to recommend
Mintigo
  • 96 Views
  • 93 Comparison Views
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 11, 2026

Mintigo and Alida are competing products in the realm of marketing analytics and customer experience management. Mintigo is seen to have an edge in support and pricing, while Alida's strong suit is its comprehensive features.

Features: Mintigo offers predictive analytics, data-driven insights, and enhanced marketing campaign capabilities. Alida focuses on customer experience management, feedback acquisition, and has a rich feature set that offers more extensive capabilities than Mintigo.

Ease of Deployment and Customer Service: Mintigo features a straightforward deployment model with responsive customer support, prioritizing ease of use. Alida provides a more complex setup reflective of its comprehensive features, supported by a reliable network.

Pricing and ROI: Mintigo provides competitive pricing options with clear ROI, suitable for budget-conscious users. Alida has a higher initial cost but justifies this with enriched features and substantial long-term returns.

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alida
Ranking in Marketing Intelligence
3rd
Average Rating
8.0
Reviews Sentiment
5.5
Number of Reviews
1
Ranking in other categories
Customer Experience Management (21st)
Mintigo
Ranking in Marketing Intelligence
33rd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Marketing Intelligence category, the mindshare of Alida is 5.7%, up from 1.1% compared to the previous year. The mindshare of Mintigo is 1.5%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Intelligence Market Share Distribution
ProductMarket Share (%)
Alida5.7%
Mintigo1.5%
Other92.8%
Marketing Intelligence
 

Featured Reviews

reviewer2785125 - PeerSpot reviewer
reviewer2785125
Project Manager, Information Technology at a tech vendor with 10,001+ employees
Interview workflows have been streamlined and insights are now generated much faster
Probably the best features Alida offers are the possibility to calculate, to analyze feedback, and calculate insights. The possibility to create an automatically dashboard stands out to me when I mention analyzing feedback and calculating insights. Alida is well integrated with the AWS ecosystem, in particular with Bedrock, which makes it easier to use. Alida has impacted my organization positively so far; it is really easy to conduct interviews and it allows us to save a lot of time. I think we can save more than 50% of time for each interview using Alida.
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Questions from the Community

What is your experience regarding pricing and costs for Alida?
The experience with pricing, setup cost, and licensing is easy to understand.
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What needs improvement with Alida?
I have no information so far on how Alida can be improved because we have been using it as early adopters. I would appreciate it if it were even easier to define questions that can be provided to t...
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What is your primary use case for Alida?
My team is using Alida for customer interviews in order to collect feedback and quickly analyze the outcomes and get insights from them. We start calling the customer, asking them the standardized ...
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Comparisons

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Product Reports

Buyer's Guide
Customer Experience Management
January 2026
Alida reportDownload Alida product report
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Also Known As

Total Experience Management (TXM), Vision Critical, Pressly
No data available
 

Overview

Alida offers a sophisticated platform for customer experience management, providing tailored solutions to gather insights and drive strategic decision-making for businesses.

Alida empowers companies to harness customer feedback effectively, allowing them to make informed decisions with tools that streamline data collection and analysis. Businesses utilize its intuitive design to engage users, understand customer needs, and apply insights derived from actionable feedback, making it an essential tool in today's fast-paced market.

What are the crucial features of Alida?
  • Feedback Collection: Comprehensive tools for gathering customer opinions and insights efficiently.
  • Data Analysis: Advanced analytics capabilities for extracting meaningful patterns and trends.
  • Customizable Dashboards: Flexible interfaces tailored to specific business metrics and goals.
  • Integration Support: Seamless integration with other enterprise systems for unified operations.
  • Real-Time Reporting: Up-to-date reporting features that allow for quick decision-making.
What benefits and ROI should users note in reviews?
  • Increased Engagement: Enhanced customer and employee engagement leading to stronger relationships.
  • Improved Decision-Making: Data-driven insights that enhance strategic choices and outcomes.
  • Efficiency Gains: Streamlined processes resulting in time and cost savings.
  • Scalability: Adaptable to growing or changing business demands without significant overhauls.
  • Customer Satisfaction: Positive impact on customer satisfaction scores and loyalty.

In industries such as retail, Alida is implemented to capture real-time customer feedback during the buying journey, allowing brands to refine experiences and boost satisfaction. Meanwhile, in the financial sector, firms use Alida's analytics to anticipate client needs and tailor services more precisely, fostering stronger client relationships and enhancing service delivery standards.

Alida
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Mintigo
 

Sample Customers

Accenture, Bell Media, Deloitte, Rogers, Salesforce, Scotiabank, Shopify, DocuSign, Avaya, MongoDB
ReadyTalk, Red Hat, Workfront, Oracle, SolarWinds, Neustar, Workfront, ReadyTalk
See our list of best Marketing Intelligence vendors.

We monitor all Marketing Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.