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Amazon Connect vs Zendesk comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.7
Amazon Connect is praised for cost savings, efficiency, flexibility, and customer satisfaction, ranking among top contact center tools.
Sentiment score
6.0
Zendesk delivers cost savings, boosts efficiency, and enhances ticketing and reporting with easy configuration and strong support functions.
It is one of the three most valuable contact center applications available nowadays.
Voice Engineer at Softtek
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
Time saved is definitely a benefit because it puts all of our tickets in one spot.
Technical Solutions Lead at a computer software company with 51-200 employees
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
 

Customer Service

Sentiment score
6.2
Amazon Connect offers generally high-quality support with prompt issue resolution, though complex queries might face some delays.
Sentiment score
6.0
Zendesk offers responsive 24/7 support, rated highly for effectiveness, professionalism, and enhancing user satisfaction despite documentation reliance.
Globally, there are not enough engineers with sufficient experience with Amazon Connect.
Voice Engineer at Softtek
Support is available via web, phone, and email based on incident priority.
Director AWS at NeuraFlash India Pvt Ltd
Amazon Connect's customer support team is generally very good.
DevOps engineer at Mission Labs
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
6.8
Amazon Connect offers seamless scalability, effortlessly managing large user volumes and supporting thousands of agents with minimal effort.
Sentiment score
7.0
Zendesk scales well, but larger teams may need adjustments; integration is straightforward, though pricing and customization can be challenging.
This is a serverless service, so it will automatically scale to any number of calls that you need or require.
Cloud specialist at Outplex
Amazon Connect is scalable and supports both small and high-volume contact centers with consistent performance.
Director AWS at NeuraFlash India Pvt Ltd
It is a native feature that AWS has because scalability is part of the nature of this product.
Voice Engineer at Softtek
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
7.5
Amazon Connect is highly stable and reliable, with minimal outages and efficient handling of high loads over several years.
Sentiment score
7.8
Zendesk is stable, reliable, handles high traffic well, with rare outages and praised communication during maintenance and updates.
There have been no outages experienced so far.
Director AWS at NeuraFlash India Pvt Ltd
Regarding the stability of Amazon Connect, in my case, the stability is 100%.
Voice Engineer at Softtek
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex and makes the customer service solution more efficient.
Solution Architect at Rutotech
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
I did not face any slowdown issue in Zendesk; it smoothly handles a lot of tickets.
Senior Software Developer at a tech services company with 51-200 employees
 

Room For Improvement

Amazon Connect users seek enhanced outbound calls, better pricing, integration, customization, AI, security, and workforce management features.
Zendesk needs improved customization, user-friendliness, pricing clarity, mobile optimization, and expanded communication features for better user satisfaction.
Integrated voice and SMS from the console.
Director AWS at NeuraFlash India Pvt Ltd
Support for that specific service for Amazon Connect is basically non-existent.
Cloud specialist at Outplex
The cost of the product is somewhat expensive.
Voice Engineer at Softtek
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Amazon Connect's pay-as-you-go model is flexible, scalable, and generally affordable, despite potential billing complexities with integrations.
Zendesk's pricing, viewed as expensive, varies with features and agents, and users should seek tailored solutions from Zendesk.
Rated four out of ten in terms of expense.
Director AWS at NeuraFlash India Pvt Ltd
In general, I would say that Amazon Connect is expensive, as it is above average.
Solution Architect at Rutotech
My experience with pricing, setup cost, and licensing for Zendesk shows that pricing is really affordable compared to other customer management software.
Dental Virtual Assistant at getreach.co
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Amazon Connect offers cost-effective, scalable customer communication with seamless AWS integration, AI analytics, and easy setup using a drag-and-drop interface.
Zendesk offers ease of use, powerful integrations, customizable dashboards, comprehensive ticket management, and robust security with seamless data exchange.
Amazon Connect is cloud-native, multi-channel, has good analytical capability and reporting, is a stable platform, and is receiving huge investment from AWS.
Founder at The Independent User Group for Amazon Connect
The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed.
Director AWS at NeuraFlash India Pvt Ltd
For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person.
Voice Engineer at Softtek
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (2nd), AI Customer Experience Personalization (1st)
Zendesk
Ranking in AI Customer Support
8th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
70
Ranking in other categories
CRM Customer Engagement Centers (2nd), CRM (5th), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (7th), Knowledge Management Software (3rd), AI IT Support (4th)
 

Mindshare comparison

As of September 2026, in the AI Customer Support category, the mindshare of Amazon Connect is 1.7%, down from 4.1% compared to the previous year. The mindshare of Zendesk is 1.4%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Amazon Connect1.7%
Zendesk1.4%
Other96.9%
AI Customer Support
 

Featured Reviews

John Ing - PeerSpot reviewer
Founder at The Independent User Group for Amazon Connect
Cloud contact flows have unified omnichannel journeys and now support natural language self-service
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and understandable. It would be easier if it were available in that format from the start. Amazon Connect should continue to develop the AI capability within the platform and improve the performance of the AI features, as they are still relatively new and the performance can sometimes be inconsistent. Additionally, there are a number of basic features that could potentially be continued to be improved. The pricing and licensing of Amazon Connect are not licensed. The pricing is consumption-based with two pricing models: one called the AI pricing model and the other called basic. Amazon Connect should provide greater clarity for customers on the pros and cons of its pricing, as some customers might end up paying more than they should if they do not understand it properly. I believe Amazon Connect should add more information on how the pricing works. It is available publicly, which is good. However, when you turn on Amazon Connect, you immediately start using the AI pricing bundle, which may not be the most appropriate for some customers, resulting in them paying nearly twice as much as they should.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
10%
Manufacturing Company
8%
Computer Software Company
8%
Outsourcing Company
10%
Construction Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise22
Large Enterprise12
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and underst...
What is your experience regarding pricing and costs for Zendesk Support?
My experience with pricing, setup cost, and licensing for Zendesk shows that pricing is really affordable compared to other customer management software. The setup is pretty simple as well, but if ...
What needs improvement with Zendesk Support?
Regarding my main use case for Zendesk, it is really easy to use, but one of the cons I have with it is that it takes some time to load information. Most of the time, if a particular candidate has ...
What is your primary use case for Zendesk Support?
On a day-to-day basis, I use Zendesk to track, manage, and work on my cases. I also use it to upload information securely, and this is not only limited to documents but also to images and reports. ...
 

Comparisons

 

Also Known As

AWS Connect
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Amazon Connect vs. Zendesk and other solutions. Updated: August 2026.
913,683 professionals have used our research since 2012.