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Amazon Connect vs Zendesk Messaging comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st), AI Customer Experience Personalization (1st), AI Customer Support (1st)
Zendesk Messaging
Average Rating
9.0
Number of Reviews
3
Ranking in other categories
Text Messaging (3rd), Live Chat (3rd)
 

Mindshare comparison

Amazon Connect and Zendesk Messaging aren’t in the same category and serve different purposes. Amazon Connect is designed for Contact Center Platforms and holds a mindshare of 9.9%, down 25.7% compared to last year.
Zendesk Messaging, on the other hand, focuses on Live Chat, holds 6.5% mindshare, up 4.3% since last year.
Contact Center Platforms Mindshare Distribution
ProductMindshare (%)
Amazon Connect9.9%
Genesys Cloud CX11.6%
Avaya Infinity Platform7.2%
Other71.3%
Contact Center Platforms
Live Chat Mindshare Distribution
ProductMindshare (%)
Zendesk Messaging6.5%
LiveChat14.9%
ChatX Live Assist 3659.1%
Other69.5%
Live Chat
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Jairo Vega - PeerSpot reviewer
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Unified chat and ticket history has improved 24/7 global support efficiency and reduced contacts
I believe the best feature in Zendesk was in the chat; it allows you to seamlessly change between having, for example, a ticket and a client opening a chat, and all this information is saved in the same ticket. You don't have to create different tickets for different features. Everything was on the same ticket, making it easy to follow the history of the client, regardless of whether they first sent an email, then a chat, then something else. That was our main feature, and it was a really good feature that I liked the most. On the chat, we automated it, and we actually get really great results with Zendesk. We ended up lowering the customer contact rate thanks to the automations that we generated, connecting them to our help articles. The bot was connected to our help articles and it reflected around 12% of the incoming tickets, so that was super good because we wanted to make the creation rate of tickets as low as possible per customer.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is easy to use and has no downtime. 99.9 percent of customers are happy with AWS cloud services. It is also easy to learn, but you need to practice daily."
"The most helpful feature of Amazon Connect is Lex Bot, which is an inbuilt AI chatbot; it is very easy to develop a chatbot and the voice bot solution on Amazon Connect."
"The features I found most valuable include CloudFormation, which helps use multiple stacks to deploy the services and features we want, and CloudWatch, which is useful for troubleshooting and monitoring various aspects of the contact center solution."
"The product is cloud-based and easy to operate. We have a broad integration capability, allowing for a multitude of integrations. This gives our customers a good understanding of our product, even if they aren't actively utilizing it. They can easily access and utilize all the features that Amazon's cloud services offer, making integrating with other cloud platforms simpler. It's not a standalone solution, which is advantageous for our customers."
"There is no technical experience needed to build it. It's easy for beginners to understand and use."
"Amazon Connect enhances customer experience by reducing operating costs due to its cloud-based pay-as-you-go model."
"The tool's most valuable feature is its simplicity and ease of use. Unlike other cloud contact centers, Amazon Connect allows easy drag-and-drop actions. Additionally, it integrates with other AWS services like Lambda."
"The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient."
"Zendesk Messaging would be recommended to other companies."
"We like the mobile application, which allows us to provide a faster response to the customer."
"On the chat, we automated it, and we actually get really great results with Zendesk."
"Stability-wise, this product is outstanding."
 

Cons

"There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."
"Amazon recently released a new feature called 'Customer Profiles.' It's intended to be similar to Salesforce. However, feature-wise, it isn't equivalent to Salesforce yet."
"For a company with technical resources, it's a great tool. But for someone who wants a pre-packaged solution where everything is ready to use with some customization, it's a little more challenging."
"Future improvements could include support for email as a channel."
"There are issues on features like Lambda integrations and time-out"
"The technical support from AWS is average.It is average because not every time I find a solution."
"There is room for improvement in certain areas of Amazon Connect. For example, regarding holiday scheduling, the platform lacks a specific feature to declare holidays for companies on fixed dates. While basic hours and weekly schedules can be set, there's no option for declaring specific dates like national holidays. Basic scheduling options exist, but users must rely on Lambda functions for more complex rules and logic."
"Due to network issues, the agent desktop might be affected. If the firewall blocks the agent's desktop, connectivity might be disrupted."
"We would like to have auto-templates for TT closure and TT updates."
"I believe they could implement AI in a better way for Zendesk Messaging."
"AI capabilities could be improved, as that is something everyone is trying to integrate now to automate more effectively."
 

Pricing and Cost Advice

"The licensing is a pay-as-you-go model."
"The solution is neither very expensive nor very cheap."
"The tool's licensing model is pay-as-you-go."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"The tool is cheaper than on-premise contact centers."
"I would rate the pricing a nine out of ten, with ten being the most affordable."
"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"The pricing of the Amazon is reasonable compared to other cloud providers."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
No data available
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
I do not remember specific features that could be added to Amazon Connect, to be honest, but it has been a long time since I was involved in the project.
What needs improvement with Zendesk Chat?
I believe they could implement AI in a better way for Zendesk Messaging. Right now, there is an AI, but it's not to the level of being an actual agent that can help a customer before getting to a h...
What is your primary use case for Zendesk Chat?
We tried to implement a 24/7 kind of global support with Zendesk, so we enabled Talk and enabled chat and ticketing, so everything was enabled in the workspace. We tried to handle every single requ...
What advice do you have for others considering Zendesk Messaging?
We're mostly based on data, and we do not engage in workload automation or testing. Right now, we use Linear in addition to JIRA for our operations. I gave this review a rating of 9.
 

Also Known As

AWS Connect
Zendesk Talk
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Amazon Web Services (AWS), Genesys, TalkDesk and others in Contact Center Platforms. Updated: May 2026.
900,747 professionals have used our research since 2012.