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Amazon QuickSight vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.1
Amazon QuickSight provides competitive pricing, significant time savings, and value, though ROI varies based on usage effectiveness.
Sentiment score
4.8
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
 

Customer Service

Sentiment score
5.5
Amazon QuickSight's support experiences vary, with helpful Enterprise Support, useful documentation, but inconsistent general assistance based on issues.
Sentiment score
5.8
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
6.0
Amazon QuickSight offers scalability for various organizations but faces mixed reviews regarding performance with large datasets.
Sentiment score
6.2
Zoho Analytics is scalable and adaptable for small to large companies but may require upgrades and licenses for expansion.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
 

Stability Issues

Sentiment score
6.5
Amazon QuickSight is stable and reliable, with occasional issues quickly resolved, but lacks maturity compared to Tableau and Power BI.
Sentiment score
7.1
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
 

Room For Improvement

QuickSight users seek improved features like data integration, visualizations, machine learning, user design, cost efficiency, and documentation.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
 

Setup Cost

Amazon QuickSight offers cost-effective, flexible pricing, ideal for AWS users, with potential savings through pay-as-you-go options.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
It is not expensive, but it is also not cheap.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
 

Valuable Features

Amazon QuickSight offers seamless AWS integration, ease of use, cost efficiency, fast visualizations, and advanced analytics features for diverse needs.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
These multiple dashboards are available to view in a single place, which is very beneficial.
 

Categories and Ranking

Amazon QuickSight
Ranking in BI (Business Intelligence) Tools
3rd
Average Rating
7.2
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
33
Ranking in other categories
Reporting (9th), Data Visualization (6th), Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 4.9%, down from 8.4% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight4.9%
Zoho Analytics0.8%
Other94.3%
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Insurance Company
9%
Non Profit
9%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise14
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.
What needs improvement with Amazon QuickSight?
Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improvements. I was searching and wasn't getting the help I wanted with what I wanted ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
 

Also Known As

QuickSight
Zoho Reports
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Amazon QuickSight vs. Zoho Analytics and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.