Amazon QuickSight vs Zoho Analytics comparison

Amazon Web Services (AWS) and Zoho are both solutions in the BI (Business Intelligence) Tools category. Amazon Web Services (AWS) is ranked #5 with an average rating of 7.7, while Zoho is ranked #7 with an average rating of 8.0. Amazon Web Services (AWS) holds a 3.7% mindshare in BIT, compared to Zoho’s 1.0% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

6,411 Views
4,488 Comparison Views

68% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,830 Views
1,116 Comparison Views

97% willing to recommend

Amazon QuickSight

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and Amazon QuickSight compete in the data analytics and business intelligence category. Based on the data comparisons, Zoho Analytics seems to have the upper hand due to its robust data manipulation features and integration with Zoho products, although QuickSight excels in AWS integration.

Features: Zoho Analytics provides robust data manipulation, integration with other Zoho products, and a user-friendly report builder, making it advantageous for creating comprehensive reports and analytics. Amazon QuickSight offers seamless integration with AWS services, fast visualization creation, and unique offerings like the SPICE data engine for quick data handling and natural language queries with Amazon Q.

Room for Improvement: Zoho Analytics users desire more graphical options, statistical features, and improved SQL editor capabilities. Some users find customer support unresponsive at times, and data limitations exist on complex reports. QuickSight could enhance data visualization options and ease of integration, with a need for more advanced customization, seamless third-party integrations, and improved data handling features.

Ease of Deployment and Customer Service: Both Zoho Analytics and Amazon QuickSight predominantly serve on public cloud platforms, offering flexibility. Zoho also deploys on hybrid and on-premises systems. Customer service for Zoho is generally regarded well, with technical support being quicker. Amazon QuickSight offers solid technical support, though users report a lack of guided assistance compared to some competitors.

Pricing and ROI: Zoho Analytics offers cost-effective pricing, with packages starting around $50/month, making it a preferred choice for cost-conscious organizations while providing good returns. Amazon QuickSight employs a pay-per-use model with competitive pricing among AWS users, often seen as an affordable option unless extensive AWS services are required.

To learn more, read our detailed Amazon QuickSight vs. Zoho Analytics Report (Updated: December 2025).

Buyer's Guide

Amazon QuickSight vs. Zoho Analytics

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

3.8

Amazon QuickSight offers cost-effective analytics with savings and efficiency, featuring security and affordability over Tableau for organizations.

Sentiment score

4.7

Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.

No quotes available

For more quotes and insights, download the Amazon QuickSight report

The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.

Sai Nandan Sambu

Associate Data Analyst at Monocept

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.

Edwin Nderitu

Zoho Analyst BI Consultant at The Digital Monkeys

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

5.7

Amazon QuickSight's customer service receives mixed reviews, with ratings varying based on user experience and type of support arrangement.

Sentiment score

5.4

Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.

I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.

ThelmaLaryea

Engineer at Hubtel

I would say at the moment, so far, good in the sense of Amazon's technical support.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

5.8

Amazon QuickSight is scalable and adaptable, though performance may decrease with extremely large datasets and high user counts.

Sentiment score

6.3

Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.

No quotes available

For more quotes and insights, download the Amazon QuickSight report

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Software Engineer at Stackbox 360

Zoho Analytics is scalable.

Vedhanayagam R

Data Analyst at Mobolution

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

6.5

Amazon QuickSight offers reliable stability, positive performance reviews, and effective data reconciliation despite some minor technical issues.

Sentiment score

7.2

Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.

No quotes available

For more quotes and insights, download the Amazon QuickSight report

A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.

Vedhanayagam R

Data Analyst at Mobolution

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Software Engineer at Stackbox 360

The stability and reliability of the product is crucial for optimal performance.

Angel David Pacheco Beltrán

Software Developer at Cloud Lion

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Amazon QuickSight struggles with feature limitations, integration issues, high costs, and lacks user-friendliness compared to competitors.

Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.

Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.

Ashraf Hosni

Freelancer at a government with 501-1,000 employees

On the analytics side, we are migrating into Amazon QuickSight. One of the products is already migrating, and the rest is in the pipeline.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Software Engineer at Stackbox 360

While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.

Vedhanayagam R

Data Analyst at Mobolution

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Amazon QuickSight provides cost-effective, flexible pricing, ideal for AWS users, with pay-as-you-go and integration benefits but room for cost cuts.

Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.

It is not expensive, but it is also not cheap.

reviewer2625966

Senior Solutions Architect at a media company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.

Vedhanayagam R

Data Analyst at Mobolution

The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.

Sudharsan Nagarajan

Senior Product Analyst at Bureau

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Amazon QuickSight provides user-friendly, cloud-native data visualization with AWS integration, supporting diverse data sources and machine learning features efficiently.

Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.

The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.

reviewer2625966

Senior Solutions Architect at a media company with 10,001+ employees

You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.

Ashraf Hosni

Freelancer at a government with 501-1,000 employees

Interactive dashboards do help with data analysis.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Vedhanayagam R

Data Analyst at Mobolution

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Sai Nandan Sambu

Associate Data Analyst at Monocept

Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.

Sandip Bangar

Business Analyst at a tech consulting company with 51-200 employees

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Amazon QuickSight

Ranking in BI (Business Intelligence) Tools

5th

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Reporting (6th), Data Visualization (7th), Embedded BI (6th)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 3.7%, down from 7.3% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	3.7%
Zoho Analytics	1.0%
Other	95.3%

BI (Business Intelligence) Tools

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

11%

Government

Computer Software Company

12%

Manufacturing Company

Comms Service Provider

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

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What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

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Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 48% of the time

Looker Studio vs Amazon QuickSight

Compared 10% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 9% of the time

Qlik Sense vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Zoho Analytics

Compared 11% of the time

Tableau Enterprise vs Zoho Analytics

Compared 9% of the time

Profitbase InFront vs Zoho Analytics

Compared 7% of the time

Apache Superset vs Zoho Analytics

Compared 6% of the time

Qlik Sense vs Zoho Analytics

Compared 6% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

January 2026

Download Amazon QuickSight product report

Buyer's Guide

Zoho Analytics

January 2026

Download Zoho Analytics product report

Also Known As

QuickSight

Zoho Reports

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Amazon QuickSight vs. Zoho Analytics

December 2025

Free Report: Amazon QuickSight vs. Zoho Analytics

Find out what your peers are saying about Amazon QuickSight vs. Zoho Analytics and other solutions. Updated: December 2025.

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