Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #10 in RT , with an average rating of 7.8, and holds a 3.1% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 81% of Google users who would recommend it.

Amazon QuickSight

Read 33 Amazon QuickSight reviews

6,752 Views
4,524 Comparison Views

67% willing to recommend

Looker Studio

Read 14 Looker Studio reviews

1,842 Views
829 Comparison Views

81% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd)

Looker Studio

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Reporting (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.9%, down 8.4% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 3.1% mindshare, up 2.4% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.9%
Microsoft Power BI	14.1%
Tableau Enterprise	10.3%
Other	70.7%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	3.1%
Microsoft Power BI	23.8%
Tableau Enterprise	20.2%
Other	52.9%

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"QuickSight makes it easy to provision, create, and publish dashboards."

"There is no REVIEW content provided to evaluate."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"Amazon QuickSight is a data visualization tool that is a major component in business intelligence to extract insights from the data warehouse, enabling senior managers to have a clear vision about the data, clients, and organization to make major business decisions or strategic decisions about improving the business."

"It helped the managers to visualize the data activities."

"It works well with the AWS ecosystem."

"From an analytics perspective, it's really good for self-service analytics."

"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."

More Amazon QuickSight pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I would rate this solution eight or nine out of ten."

"Valuable features include advanced integrated analysis and easy implementation."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"I find it favorable regarding speed of development, ease of building, and flexibility."

More Looker Studio pros

Cons

"Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking."

"AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS."

"I just want a few more features to be added."

"It should support integration with Python or R."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"One area for improvement is the cost, as it's a bit expensive."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

More Amazon QuickSight cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"Stability and scalability an be improved for a full ten."

"It's not yet a replacement for a complete BI tool."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

Pricing and Cost Advice

"It is simpler and cheaper than other solutions."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not affordable."

"The pricing is cost-effective with a good plan."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

More Amazon QuickSight pricing and cost advice

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improvements. I was searching and wasn't getting the help I wanted with what I wanted ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...

See all answers

What is your primary use case for Google Data Studio?

Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 36% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 14% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 16% of the time

Tableau Enterprise vs Looker Studio

Compared 7% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Microsoft SQL Server Reporting Services vs Looker Studio

Compared 4% of the time

IBM Cognos vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

September 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

September 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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