Amazon QuickSight vs Looker Studio comparison

Why PeerSpot?

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #8 in BIT , with an average rating of 8.1, and holds a 2.9% mindshare in the category. Google is ranked #9 in RT , with an average rating of 7.8, and holds a 2.5% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

10,475 Views
8,694 Comparison Views

68% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

4,439 Views
2,930 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: October 2026).

Buyer's Guide

BI (Business Intelligence) Tools

October 2026

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Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (8th)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (9th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 2.9%, down 4.4% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.5% mindshare, down 2.6% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Amazon QuickSight	2.9%
Microsoft Power BI	7.6%
Tableau Enterprise	6.5%
Other	83.0%

BI (Business Intelligence) Tools

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Tableau Enterprise	13.3%
Microsoft Power BI	12.4%
Other	71.8%

Reporting

Featured Reviews

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

Interactive dashboards have supported cloud analytics and now drive deeper data exploration

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon major, but we do have hybrid models. On the analytics side, we are migrating into Amazon QuickSight. One of the products is already migrating, and the rest is in the pipeline. As of now, we haven't picked it up. I don't want to say very positive at the moment about the pricing of Amazon QuickSight because my initial understanding is that it's not an easy one to adapt, but the choices are there. The reason I'm saying this is that there are two different models. Since we are partnered with Amazon and many of the other products and services we are engaging, we have an overall agreement involving this type of product. That way we are getting a benefit on that rather than an individual product. I have to pass on how much time my team spent on the deployment of Amazon QuickSight because I'm not very sure. I haven't been involved in the deployment and rollout.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."

"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"The query and dashboard capabilities are entirely good."

"Amazon QuickSight has an interactive dashboard that is beautiful and user-friendly, with beautiful colors and good icons that are easy to identify, allowing users to click, drag and drop, and extract data without facing complexity or a terminal-based interface."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"There is no REVIEW content provided to evaluate."

"The most valuable feature I have found is the low-level securities are very easy to use."

More Amazon QuickSight pros

"We previously used Microsoft Power BI, but Google is better."

"The solution is free so that is a good feature."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The product's initial setup phase is very simple."

"The most valuable features of this solution are its ease of use and the plethora of query sources."

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The ability to integrate with a great variety of data sources."

More Looker Studio pros

Cons

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

"It's not ideal for reports that are more complex."

"There should be better connectors for different data sets."

"I don't want to say very positive at the moment about the pricing of Amazon QuickSight because my initial understanding is that it's not an easy one to adapt, but the choices are there."

"Pricing could be improved."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections."

"The setup process falls somewhere in the middle. It is not straightforward, nor is it complex, but there is a significant amount of work needed on the back end to make it function."

More Amazon QuickSight cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"The tool should improve on live data integration for quicker data reflection."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"It's not yet a replacement for a complete BI tool."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

More Looker Studio cons

Pricing and Cost Advice

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"The product pricing is better than other vendors."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"It's affordable compared to other long-term contractor business tools available in the market."

"The pricing is cost-effective with a good plan."

"It is simpler and cheaper than other solutions."

More Amazon QuickSight pricing and cost advice

"The tool is free."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

12%

Comms Service Provider

Outsourcing Company

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

See all answers

What is your primary use case for Amazon QuickSight?

We do partner with Amazon, and we use Amazon QuickSight for some of the projects. We have a global environment and some of the products in the US-based solutions where our teams are using it. I dow...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 50% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 6% of the time

Qlik Sense vs Amazon QuickSight

Compared 3% of the time

Databricks vs Amazon QuickSight

Compared 2% of the time

QlikView vs Amazon QuickSight

Compared 2% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 12% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 6% of the time

Zendesk vs Looker Studio

Compared 5% of the time

InetSoft Style Intelligence vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

October 2026

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

October 2026

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight offers rapid visualization creation, cloud-native AWS integration, ease of use, scalability, and affordability. With strong data connectors and machine learning tools, it supports real-time insights and intuitive data handling.

Amazon QuickSight is designed for fast visualizations, interactive dashboards, and extensive data connectivity, making it suitable for finance and academia. Offering browser-based access and advanced security, it enables organizations to integrate data seamlessly, handling both real-time and historical insights. Despite room for improvement in visuals and integration with other cloud providers, its flexibility and powerful analytics serve diverse reporting needs efficiently.

What are Amazon QuickSight's most important features?

Fast Visualization: Rapid creation of detailed visual reports.
Cloud-Native Integration: Seamless connection with AWS infrastructure.
Scalability: Easily scales according to data and user needs.
Advanced Security: Ensures data protection and compliance.
Machine Learning Tools: Offers predictive analytics and AI capabilities.
Interactive Dashboards: Allows real-time data exploration and interaction.
Extensive Documentation: Provides robust resources for user support.

What benefits and ROI should users look for?

Ease of Use: Simplifies data visualization and reporting tasks.
Cost-Effectiveness: Affordable pricing suitable for scaling businesses.
Real-Time Insights: Access to immediate data-driven decisions.
Intuitive Design: Enhances user interaction and data manipulation.
Comprehensive Integration: Data integration from multiple sources like S3, SAP, MySQL.

Amazon QuickSight is employed in finance and academia, aiding in KPI tracking and analytics through efficient data integration and visualization. It supports strategic business decisions by offering insights from sources such as S3 and MySQL, making it valuable for financial reporting and research needs.

Amazon Web Services (AWS)

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

October 2026

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