Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.6, and holds a 6.3% mindshare in the category. Google is ranked #9 in RT , with an average rating of 7.9, and holds a 2.9% mindshare. Additionally, 63% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 86% of Google users who would recommend it.

Amazon QuickSight

Read 29 Amazon QuickSight reviews

5,560 Views
5,257 Comparison Views

63% willing to recommend

Looker Studio

Read 13 Looker Studio reviews

937 Views
242 Comparison Views

86% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: June 2025).

Buyer's Guide

BI (Business Intelligence) Tools

June 2025

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Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th)

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Reporting (9th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 6.3%, down 9.4% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.9% mindshare, up 2.6% since last year.

BI (Business Intelligence) Tools

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

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Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."

"The most valuable feature of this solution is the user interface."

"The solution is very quick to turn around and integrate."

"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."

"The query and dashboard capabilities are entirely good."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

More Amazon QuickSight pros

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The ability to design complex data models and equations."

"The product's initial setup phase is very simple."

More Looker Studio pros

Cons

"One area is that integrating data from different sources into QuickSight can be a bit tricky, especially with Amazon Connect. To get data flowing, you need to use two additional services and configure them correctly."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"I would like to see a feature that allows us to save a draft version before making it public and publishing it."

"QuickSight needs to add more visuals similar to what Power BI offers."

"There should be better connectors for different data sets."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"Amazon QuickSight's visualization could be improved."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

More Looker Studio cons

Pricing and Cost Advice

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"It is simpler and cheaper than other solutions."

"The solution's pricing is cheaper than the other products in the market."

"The product pricing is better than other vendors."

"Amazon QuickSight you subscribe and you use the service."

"The pricing is cost-effective with a good plan."

More Amazon QuickSight pricing and cost advice

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

15%

Financial Services Firm

13%

Manufacturing Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 26% of the time

Tableau vs Amazon QuickSight

Compared 18% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 5% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 18% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

TIBCO Jaspersoft vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

June 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

June 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

June 2025

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