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Looker Studio vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 9, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Tableau Enterprise
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.4% compared to the previous year. The mindshare of Tableau Enterprise is 16.8%, down from 23.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise16.8%
Looker Studio2.7%
Other80.5%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The solution is free so that is a good feature."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The most valuable features of Tableau include building hyper extracts and creating visuals."
"Partner support is very good."
"Tableau is a fantastic tool that provides impressive dashboards and customized reports."
"The most important feature is the tool is very easy to use. This makes it simple to introduce it to CxOs. After a rapid demo, they are usual impressed by the results shown, because it has such a rare simplicity."
"The best use case for us is the solution's integration with Salesforce because we are also partners of Salesforce."
"The product has the best features for analytical views and filters."
"The solution has a lot of customization when comparing to Microsoft BI."
"I like the visualization component."
 

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Stability and scalability an be improved for a full ten."
"It's not yet a replacement for a complete BI tool."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Tableau is a company that does not respect partners."
"I would like to be able to set the parameters in a more specific manner."
"The solution could improve the scalability, it is difficult to make changes."
"A strict security measure is needed. I believe it is weak in terms of security."
"The architecture should be improved to better handle the data."
"If they could add global filters in the stories, more chart types, and default colours, it would help."
"There are not enough language options. It needs to be offered in more than just English."
"The solution’s pricing could be improved."
 

Pricing and Cost Advice

"The tool is free."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"I downloaded the solution online for free."
"The price is definitely a point because smaller firms don't use Tableau as it's an expensive tool."
"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."
"The professional version of Tableau is quite expensive."
"I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"I'm using Tableau Public, which is free."
"Tableau's licensing is pretty straightforward and simple."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
11%
University
7%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

Data Studio
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Looker Studio vs. Tableau Enterprise and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.