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Looker Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
9th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
162
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of Looker Studio is 3.0%, up from 2.5% compared to the previous year. The mindshare of QlikView is 4.0%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
Vishal_Goyal - PeerSpot reviewer
Provides ETL capability allowing the building of a complete data warehouse
I am working on Qlik Sense and previously worked on QlikView for data visualization and reporting purposes It provides a comprehensive data warehouse solution within Qlik Sense, eliminating dependency on external data sources and enhancing data visualization capabilities. QlikView is an…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The solution is free so that is a good feature."
"The ability to design complex data models and equations."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"I would rate this solution eight or nine out of ten."
"The most useful feature of QlikView for me is the QVD concept."
"The platform's most valuable feature is its associative data model. It allows me to discover hidden data and gain insights that are not immediately visible."
"This is a very cool application with endless options of creativity and visuals."
"It has user-friendly data visualization features, supporting our decision-making process with its business intelligence capabilities"
"E-T-L, The Extract, Transform, and Loading capabilities of QlikView make it a highly sophisticated self-service business intelligence tool for developers and analysts."
"The scalability is there."
"Once you open it up, you see everything that you can do."
"The integration with Salesforce has helped us gain access to crucial sales data in real-time."
 

Cons

"The tool should improve on live data integration for quicker data reflection."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"They could improve the update time."
"The user interface is old."
"There is no automation or drag and drop functionality."
"The user interface and ease of use takes a bit of a learning curve to pick up."
"I would like to see more advanced features from Qlik Sense integrated into QlikView to keep it competitive and up-to-date."
"Sometimes, dealing with complex reports requires more effort, which could be really improved."
"The product's visual capabilities could be improved. The graphs and visualizations are not as aesthetic or easy to create."
"They should offer the capability to directly access data from SaaS environments, as it would simplify the migration process, and while it may seem like a minor enhancement, it would be beneficial to our clients."
 

Pricing and Cost Advice

"The tool is free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"It is expensive for small companies."
"The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."
"Qlik is fairly high in terms of pricing."
"QlikView is a reasonably priced solution."
"It is quite expensive, rating at around nine out of ten on a cost scale."
"I rate the product's pricing a three out of ten."
"QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."
"It is not very expensive. I think it it is on par with other similar products on the market."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...
What is your primary use case for Google Data Studio?
We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
The license cost per user or per year for QlikView is about 500 Euros annually, and since we are South African-based, that needs to be multiplied.
What needs improvement with QlikView?
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging t...
 

Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.