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Looker Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Reporting
7th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
163
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of March 2026, in the Reporting category, the mindshare of Looker Studio is 2.6%, up from 2.4% compared to the previous year. The mindshare of QlikView is 3.7%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
QlikView3.7%
Looker Studio2.6%
Other93.7%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
SG
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
Daily invoice analytics has become streamlined and complex data modeling is now simplified
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The solution is free so that is a good feature."
"Valuable features include advanced integrated analysis and easy implementation."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"QlikView is one of the strongest tools, I would say. Also, it has a very vast capability to process the data"
"Its ability to build, very quickly, very complicated models."
"QlikView is extremely flexible in terms of visualization tools for communicating complex data insights."
"The search feature: ability to see the related data."
"This is a very cool application with endless options of creativity and visuals."
"The scalability is there."
"Once you open it up, you see everything that you can do."
"We use QlikView for its cost-effectiveness and ease of integration with databases."
 

Cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Panels are not as easy to use as other data extraction UIs."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"It's not yet a replacement for a complete BI tool."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"They could improve the speed."
"Although Qliktech's road map clearly states that QlikView has a long way to go, most of the R&D effort seems to be benefiting Qlik Sense."
"There is no automation or drag and drop functionality."
"The solution is quite costly."
"The user interface is old."
"Reducing costs is the main improvement needed, as this is the biggest burden currently faced in the South African market, with Microsoft converting QlikView customers due to the perceived cost reduction."
"Better source data connectors."
"Needs improvement with UI transparency."
 

Pricing and Cost Advice

"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"I rate the product's pricing a three out of ten."
"The pricing is too high compared to the other solutions on the market."
"It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."
"On a scale of one to ten, where one being low price and ten being high price, I rate pricing a four."
"The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."
"Pricing is a bit too high and I think licenses should be unlimited."
"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."
"It is expensive for small companies."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
10%
Comms Service Provider
7%
Financial Services Firm
10%
Manufacturing Company
10%
Marketing Services Firm
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise76
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
I would rate the pricing for QlikView as not cheap, but it is reasonable.
What needs improvement with QlikView?
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only t...
 

Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.