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Looker Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
12th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Reporting
7th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of February 2026, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.5% compared to the previous year. The mindshare of QlikView is 4.0%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
QlikView4.0%
Looker Studio2.7%
Other93.3%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
MA
Managing Director at Hurricnae
Rapid development and flexibility transform commercial decision-making processes
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI, considering that you're losing a lot of customers to Power BI. Reducing costs is the main improvement needed, as this is the biggest burden currently faced in the South African market, with Microsoft converting QlikView customers due to the perceived cost reduction. I am aware of several big corporations, such as Sanofi and Aspen Pharmacare, which have left QlikView due to cost issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The solution is free so that is a good feature."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"I would rate this solution eight or nine out of ten."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The scalability is there."
"The most valuable aspect is its extensive library on Microsoft, providing a robust framework for implementation."
"The search feature: ability to see the related data."
"The most useful feature of QlikView for me is the QVD concept."
"One of the good thing is that you can integrate different data source technologies. So you can model your environment without having any of our views running."
"Data integration capabilities are quite good; you can integrate any information stored anywhere in different systems with QlikView."
"The integration with Salesforce has helped us gain access to crucial sales data in real-time."
"The initial setup is straightforward."
 

Cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"The tool should improve on live data integration for quicker data reflection."
"Looker Studio did not fit our needs for scalability."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Though the initial setup phase is simple, when it comes to the integration with the custom systems, the configuration and the compatibility sometimes take some more time."
"Better source data connectors."
"It would be nice if QlikView could be plugged in into the company's website or an online portal such as QlikSense is capable of. There are ways around but it takes enormous time to develop."
"There is a challenge on the frontend when it comes to browsing data through QlikView, as it isn't entirely compatible with other platforms we use."
"It is really old. We are moving towards converting everything into a Power BI environment. We want to have a self-service type of BI environment where different levels of users in organizations can log onto a portal and retrieve the data they need or get the necessary insights for decision-making that's important for them or their business unit. They have built a new version of QlikView called QlikSense, which probably competes with newer BI tools, such as Power BI, but they are far behind. That's why we are moving towards a newer tool that's easier to use and has more visualizations to represent the data."
"QlikView lacks self-service capabilities, which means users depend on the IT team to make changes."
"It needs work with visualization."
"Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The pricing is too high compared to the other solutions on the market."
"QlikView is a reasonably priced solution."
"The pricing is moderate, in the medium price range."
"I rate QlikView's pricing a five out of ten."
"I rate the product's pricing a three out of ten."
"It is not very expensive. I think it it is on par with other similar products on the market."
"My firm got the product at a cheap price, but in general, I believe that the product is a bit costly."
"QlikView is more expensive than one of its competitors."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
7%
Financial Services Firm
12%
Manufacturing Company
11%
Marketing Services Firm
8%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise76
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
I would rate the pricing for QlikView as not cheap, but it is reasonable.
What needs improvement with QlikView?
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only t...
 

Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.