Looker Studio vs QlikView comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #10 with an average rating of 7.8, while Qlik is ranked #13 with an average rating of 8.3. Google holds a 2.4% mindshare in RT, compared to Qlik’s 3.8% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

3,534 Views
2,226 Comparison Views

83% willing to recommend

QlikView

Read 163 QlikView reviews

9,875 Views
5,925 Comparison Views

92% willing to recommend

Looker Studio

QlikView

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

QlikView and Looker Studio compete in the data integration and visualization category. While QlikView offers a more powerful data management experience, Looker Studio benefits from seamless integration with Google services and ease of use.

Features: QlikView's strengths include its associative data model, powerful scripting language, and efficient ETL processes. It handles large volumes of data effectively, making it suitable for complex analysis. Looker Studio, as part of Google's ecosystem, offers easy integration with various Google services. It is praised for its clean visual design and ability to generate insightful reports quickly due to its user-friendly interface.

Room for Improvement: QlikView needs to enhance its visualization capabilities and simplify its scripting for non-technical users. There's also a need for natural language query capabilities and better integration with SaaS environments. Looker Studio requires improvements in data modeling features and real-time data integration. Users have pointed out the initial setup can be complex without templates and desire more pre-built integrations.

Ease of Deployment and Customer Service: QlikView operates primarily on-premises, offering flexible deployment but mixed customer service experiences, depending heavily on the local reseller. It has strong community support. Looker Studio offers a straightforward public cloud deployment option. While its customer support is mixed, users often rely on community forums and benefit from Google's vast network.

Pricing and ROI: QlikView is considered expensive, especially for smaller businesses, though it delivers significant ROI by saving time in data analysis and decision making. Looker Studio, being part of the Google Suite, is cost-effective with many free features, making it an attractive choice for organizations already using Google products. However, more advanced functionalities and integrations may require additional costs.

To learn more, read our detailed Looker Studio vs. QlikView Report (Updated: June 2026).

Buyer's Guide

Looker Studio vs. QlikView

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

10th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

QlikView

Ranking in Reporting

13th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

163

Ranking in other categories

Embedded BI (7th)

Mindshare comparison

As of August 2026, in the Reporting category, the mindshare of Looker Studio is 2.4%, down from 3.0% compared to the previous year. The mindshare of QlikView is 3.8%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.4%
QlikView	3.8%
Other	93.8%

Reporting

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

Daily invoice analytics has become streamlined and complex data modeling is now simplified

We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I find it favorable regarding speed of development, ease of building, and flexibility."

"Valuable features include advanced integrated analysis and easy implementation."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."

"I would rate this solution eight or nine out of ten."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."

"We previously used Microsoft Power BI, but Google is better."

More Looker Studio pros

"QlikView development projects are rapid and the product itself is very flexible and reliable."

"It allows our company to view all of our data in a single solution and it is easy to use, even for novice users."

"Now reports are available in short time in a single source."

"It gives intuitive data insights to improve and optimize our global supply chain (help drive and build strategy to improve on-time delivery, reduce quality and damage returns, etc.), with a few simple clicks to drill down to the details (down to the SKU level and call centre conversation details with customers)."

"They used to manage the business data through spreadsheets, now they have an automates process and a stable solution."

"QlikView’s associative model is a fantastic design that enabled the Green/White/Grey feature, which greatly helped us highlight the relationship between different kinds of data."

"It is useful to use a tool like this to have a view of data at a point in time. You can extract and create little data sets that you can store, and then over time, you can have a view for tracking changes. Especially when you work with a relational database or a database that's a production database, the data is dynamic, but if you use QlikView, you can take a snapshot of different datasets. In your own time, you can then get insights and report, build, analyze, and draw whatever you need from the data, which is quite useful."

"QlikView really works well."

More QlikView pros

Cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"It's not yet a replacement for a complete BI tool."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"Looker Studio did not fit our needs for scalability."

"We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective."

"Panels are not as easy to use as other data extraction UIs."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

"The backend (scripting) needs improvement to be more like a real ETL BI tool."

"There could be a feature to analyze the sales and accounting data of the client."

"Sometimes it creates problem when many users log in at same time, but this also depends on your RAM capacity."

"It does require a separate ETL tool"

"There’s room for improvement with the licensing, as well as memory consumption for certain objects and technical support."

"Customer Service: Good, they need more proactive support."

"We want a few things that just aren't available on this solution, so we're moving more towards Tableau as our product of choice."

"For me, it is important to have a mix, what is the "view" and what is the "sense", Qlik Sense. They have two tools, but for me it is important to have only one tool, which combines the functions that we have from one side and the other side."

More QlikView cons

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The pricing is moderate, in the medium price range."

"It is expensive for small companies."

"QlikView is more expensive than one of its competitors."

"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."

"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."

"I rate QlikView's pricing a five out of ten."

"It is quite expensive, rating at around nine out of ten on a cost scale."

"My firm got the product at a cheap price, but in general, I believe that the product is a bit costly."

More QlikView pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

Retailer

Financial Services Firm

14%

Construction Company

12%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	36
Large Enterprise	76

Questions from the Community

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...

See all answers

What is your experience regarding pricing and costs for QlikView?

I would rate the pricing for QlikView as not cheap, but it is reasonable.

See all answers

What needs improvement with QlikView?

See all answers

What is your primary use case for QlikView?

The primary use case involves analyzing data on a daily invoice level with QlikView. Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in...

See all answers

Comparisons

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

Amazon QuickSight vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 8% of the time

Google Data Studio vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs QlikView

Compared 13% of the time

Tableau Enterprise vs QlikView

Compared 12% of the time

Amazon QuickSight vs QlikView

Compared 4% of the time

Zendesk vs QlikView

Compared 4% of the time

Oracle OBIEE vs QlikView

Compared 3% of the time

More QlikView Competitors

Product Reports

Buyer's Guide

Looker Studio

July 2026

Download Looker Studio product report

Buyer's Guide

QlikView

July 2026

Download QlikView product report

Also Known As

Data Studio

No data available

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

QlikView enhances data analysis with its associative data model and rapid in-memory processing, providing dynamic dashboards and robust visualization, while efficient data integration allows connections to multiple sources.

QlikView offers powerful analytics and insight generation capabilities through its integration with Salesforce, enabling real-time sales data access. Its customizable dashboards are complemented by scripting for complex calculations and QVDs for performance optimization. Designed to be user-friendly, it supports ETL processes and diverse data browsing, allowing users to interact with data intuitively. However, there is room for improving licensing complexities, scalability, and self-service functionality. Additional enhancements are desired in visualization, integration with Qlik Sense, and predictive analytics support.

What are QlikView's key features?

Data Integration: Connects seamlessly with multiple data sources for diverse data access.
Associative Data Model: Enhances data discovery and analysis.
In-memory Technology: Offers rapid data processing for efficient analysis.
Customization Options: Allows personalized dashboards and visualizations.
Salesforce Integration: Provides real-time access to sales data.
Scripting Capabilities: Facilitates complex calculations and analytics.
QVD Performance: Optimizes data loading and processing speeds.

What benefits should you look for in QlikView reviews?

Enhanced Data Access: Seamless integration allows widespread data connectivity.
Rapid Insights: In-memory technology speeds up analysis.
Flexible Customization: Tools enable tailored visualizations.
User-friendly Interaction: Non-technical users can navigate data easily.

QlikView finds use in building business intelligence dashboards across sectors, integrating with Salesforce for analytics, supporting financial planning, and tracking sales. Its intuitive interface aids manufacturing companies in KPI monitoring and informs commercial decisions. The tool enhances reporting, ETL processes, and diverse data source integration, facilitating offline data access.

Qlik

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Buyer's Guide

Looker Studio vs. QlikView

June 2026

Free Report: Looker Studio vs. QlikView

Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: June 2026.

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