Looker Studio vs QlikView comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #12 with an average rating of 7.6, while Qlik is ranked #8 with an average rating of 8.4. Google holds a 2.5% mindshare in RT, compared to Qlik’s 4.0% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

2,763 Views
1,575 Comparison Views

83% willing to recommend

QlikView

Read 163 QlikView reviews

7,316 Views
4,316 Comparison Views

92% willing to recommend

Looker Studio

QlikView

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

QlikView and Looker Studio are leading competitors in the business intelligence market. Based on features, QlikView excels in high-performance data processing, while Looker Studio stands out for its cost-effectiveness and seamless integration with Google services.

Features: QlikView provides advanced data management with patented AQL technology, rapid in-memory data processing, and a highly interactive user interface. Looker Studio offers integration with Google apps, ease of sharing data, and excellent collaboration features, making it a preferred choice for Google ecosystem users.

Room for Improvement: QlikView faces challenges such as expensive licenses, the need for technical expertise, and a somewhat dated user interface. Looker Studio users desire faster real-time data updates and improved report loading speeds.

Ease of Deployment and Customer Service: QlikView's on-premises nature allows for customization but requires significant setup efforts and reliance on partner networks for support. Looker Studio is cloud-based, simplifying deployment and providing streamlined support directly from Google.

Pricing and ROI: QlikView is priced at a premium, reflecting its robust features but involves significant licensing costs. Users report strong ROI from advanced analytics capabilities. Looker Studio is free, appealing for budget-conscious users, though costs may arise from supporting infrastructure and large data handling.

To learn more, read our detailed Looker Studio vs. QlikView Report (Updated: April 2026).

Buyer's Guide

Looker Studio vs. QlikView

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

12th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

QlikView

Ranking in Reporting

8th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

163

Ranking in other categories

Embedded BI (5th)

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of QlikView is 4.0%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
QlikView	4.0%
Looker Studio	2.5%
Other	93.5%

Reporting

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

Daily invoice analytics has become streamlined and complex data modeling is now simplified

We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"The solution is free so that is a good feature."

"The most valuable features of this solution are its ease of use and the plethora of query sources."

"The ability to design complex data models and equations."

"The ability to integrate with a great variety of data sources."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"Valuable features include advanced integrated analysis and easy implementation."

More Looker Studio pros

"It has helped us to implement the accounting management system and provide a very comprehensive solution for this."

"Among Tableau, QlikView, and Qlik Sense, I prefer QlikView, due to its higher customization capabilities, its associative nature, and its ETL features."

"It’s a great BI tool to convert raw data coming from several different sources into a dashboard full of in-depth knowledge, to do proper information analysis and make accurate decisions for the company."

"QlikView’s associative model is a fantastic design that enabled the Green/White/Grey feature, which greatly helped us highlight the relationship between different kinds of data."

"It's helpful, informative, user-friendly, and pretty good for analysis, with everything accumulated in one place, easy view switching, and customizable, personalizable options."

"QlikView permits us to consolidate all the sales systems together onto one platform and enables ease of access throughout the whole company anywhere in the world."

"Now reports are available in short time in a single source."

"A well designed app brings freedom of inquiry to meetings, allowing me to answer questions in real time and this has transformed progress and outputs of our monthly group meeting."

More QlikView pros

Cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Panels are not as easy to use as other data extraction UIs."

"The tool should improve on live data integration for quicker data reflection."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

More Looker Studio cons

"I would like to see more visualisation objects features."

"The pricing is too high compared to the other solutions on the market."

"Although Qliktech's road map clearly states that QlikView has a long way to go, most of the R&D effort seems to be benefiting Qlik Sense."

"No out of the box mapping capabilities (Extensions/Plugins available)."

"Sometimes when developing QV applications, I encounter almost unexplainable errors that causes QV to crash."

"Areas of this product with room for improvement are ETL, presentation of data on a map, what-if modeling or predictive modeling, license policy."

"Technical support is average."

"I would like to see embedded predictive analytics models or more integration, connectors with advanced analytics platforms."

More QlikView cons

Pricing and Cost Advice

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"The tool is free."

"It is quite expensive, rating at around nine out of ten on a cost scale."

"The pricing is too high compared to the other solutions on the market."

"QlikView is a reasonably priced solution."

"I rate QlikView's pricing a five out of ten."

"QlikView is more expensive than one of its competitors."

"My firm got the product at a cheap price, but in general, I believe that the product is a bit costly."

"Qlik is fairly high in terms of pricing."

"Pricing is a bit too high and I think licenses should be unlimited."

More QlikView pricing and cost advice

See which vendors are best for you

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Retailer

Financial Services Firm

15%

Manufacturing Company

Construction Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	36
Large Enterprise	76

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

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What is your experience regarding pricing and costs for QlikView?

I would rate the pricing for QlikView as not cheap, but it is reasonable.

See all answers

What needs improvement with QlikView?

See all answers

What is your primary use case for QlikView?

The primary use case involves analyzing data on a daily invoice level with QlikView. Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 15% of the time

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 7% of the time

InetSoft Style Intelligence vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Microsoft Power BI vs QlikView

Compared 13% of the time

Tableau Enterprise vs QlikView

Compared 12% of the time

Amazon QuickSight vs QlikView

Compared 4% of the time

Zendesk vs QlikView

Compared 4% of the time

More QlikView Competitors

Product Reports

Buyer's Guide

Looker Studio

May 2026

Download Looker Studio product report

Buyer's Guide

QlikView

April 2026

Download QlikView product report

Also Known As

Data Studio

No data available

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

QlikView enhances data analysis with its associative data model and rapid in-memory processing, providing dynamic dashboards and robust visualization, while efficient data integration allows connections to multiple sources.

QlikView offers powerful analytics and insight generation capabilities through its integration with Salesforce, enabling real-time sales data access. Its customizable dashboards are complemented by scripting for complex calculations and QVDs for performance optimization. Designed to be user-friendly, it supports ETL processes and diverse data browsing, allowing users to interact with data intuitively. However, there is room for improving licensing complexities, scalability, and self-service functionality. Additional enhancements are desired in visualization, integration with Qlik Sense, and predictive analytics support.

What are QlikView's key features?

Data Integration: Connects seamlessly with multiple data sources for diverse data access.
Associative Data Model: Enhances data discovery and analysis.
In-memory Technology: Offers rapid data processing for efficient analysis.
Customization Options: Allows personalized dashboards and visualizations.
Salesforce Integration: Provides real-time access to sales data.
Scripting Capabilities: Facilitates complex calculations and analytics.
QVD Performance: Optimizes data loading and processing speeds.

What benefits should you look for in QlikView reviews?

Enhanced Data Access: Seamless integration allows widespread data connectivity.
Rapid Insights: In-memory technology speeds up analysis.
Flexible Customization: Tools enable tailored visualizations.
User-friendly Interaction: Non-technical users can navigate data easily.

QlikView finds use in building business intelligence dashboards across sectors, integrating with Salesforce for analytics, supporting financial planning, and tracking sales. Its intuitive interface aids manufacturing companies in KPI monitoring and informs commercial decisions. The tool enhances reporting, ETL processes, and diverse data source integration, facilitating offline data access.

Qlik

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Buyer's Guide

Looker Studio vs. QlikView

April 2026

Free Report: Looker Studio vs. QlikView

Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: April 2026.

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