MicroStrategy vs QlikView comparison

MicroStrategy and Qlik are both solutions in the Embedded BI category. MicroStrategy is ranked #4 with an average rating of 7.9, while Qlik is ranked #5 with an average rating of 8.4. MicroStrategy holds a 5.9% mindshare in EBT, compared to Qlik’s 7.7% mindshare. Additionally, 92% of MicroStrategy users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

MicroStrategy

Read 163 MicroStrategy reviews

7,136 Views
2,426 Comparison Views

92% willing to recommend

QlikView

Read 163 QlikView reviews

7,316 Views
2,634 Comparison Views

92% willing to recommend

MicroStrategy

QlikView

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

QlikView and MicroStrategy compete in the Business Intelligence software category. MicroStrategy seems to have the upper hand due to its broad range of formats, scalable architecture, and sophisticated mobile BI applications, compared to QlikView's dated interface and limited self-service options.

Features: QlikView integrates powerful scripting for data modeling and efficient dashboard creation, underscored by an associative model with real-time data access. It is feature-rich, supporting multilingual capabilities and strong ETL functions. MicroStrategy offers a variety of formats and styles for analysis, strong metadata management, and seamless integration with numerous DBMS and web services. Its mobile BI capabilities and enterprise alignment offer solid scalability.

Room for Improvement: QlikView needs a more user-friendly interface, enhanced mobile functionality, and better integration with current data sources to overcome its scalability and licensing issues. MicroStrategy faces high pricing challenges and needs enhanced visualization to compete with rivals like Power BI and Tableau. Its complexity in deployment makes it difficult for small teams, needing improved user interface and self-service efficiencies.

Ease of Deployment and Customer Service: QlikView is easy to deploy with strong technical support bolstered by an active user community, though support varies regionally. MicroStrategy's deployment complexity requires seasoned administrators, and while it supplies standard support, service consistency could be improved. Its strategic partnerships offer tailored support that compensates for platform complexity.

Pricing and ROI: QlikView is perceived as costly, especially for small businesses, although effective use can deliver excellent ROI due to fast deployment and data discovery features. MicroStrategy's expensive licensing suits larger enterprises, with scalability and object reuse providing long-term operational savings. Businesses should carefully assess licensing models for maximized investment returns.

To learn more, read our detailed MicroStrategy vs. QlikView Report (Updated: April 2026).

Buyer's Guide

MicroStrategy vs. QlikView

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.2

MicroStrategy improves business efficiency, enhancing reporting capabilities and perceived value, though ROI measurement is challenging for some users.

Sentiment score

6.4

QlikView ROI appears through time savings, decision-making improvements, and efficient deployment, despite licensing complexity impacting perception.

No quotes available

For more quotes and insights, download the MicroStrategy report

The biggest return on investment is the time saving for the customer.

Morne Ayres

Managing Director at Hurricnae

For more quotes and insights, download the QlikView report

Customer Service

Sentiment score

5.2

MicroStrategy's customer service relies on a knowledge base, facing mixed reviews due to response times and support quality disparities.

Sentiment score

6.1

QlikView's customer support is highly rated, with quick responses, a helpful community, and generally strong availability despite geographic factors.

I would rate the technical support from MicroStrategy as nine out of 10.

AnkushSingh

Lead Software Engineer at Momentus

For more quotes and insights, download the MicroStrategy report

I would rate the customer support a solid 10.

Morne Ayres

Managing Director at Hurricnae

I am totally satisfied with technical support from Qlik.

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

For more quotes and insights, download the QlikView report

Scalability Issues

Sentiment score

7.6

MicroStrategy offers strong scalability and performance, though high costs and memory requirements can influence its enterprise usage efficiency.

Sentiment score

7.0

QlikView scales well with efficient resource management, but superior scalability features are found in Qlik Sense, requiring robust infrastructure.

We have moved from on-premises to cloud-based infrastructure.

Harjinder-Singh

Data Engineer at a insurance company with 10,001+ employees

MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

For more quotes and insights, download the MicroStrategy report

If you want better performance with a larger volume of data, you can simply add an additional server.

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

For more quotes and insights, download the QlikView report

Stability Issues

Sentiment score

7.3

MicroStrategy is reliable and stable, with strong performance; minor issues are typically resolved through support or configuration adjustments.

Sentiment score

7.7

Users rate QlikView's stability highly, with issues mainly due to infrastructure or large data, resolved with hardware tweaks.

I would rate the stability of MicroStrategy as nine out of 10.

AnkushSingh

Lead Software Engineer at Momentus

For more quotes and insights, download the MicroStrategy report

No quotes available

For more quotes and insights, download the QlikView report

Room For Improvement

MicroStrategy needs improved modeling, visualization, usability, cloud integration, support, and pricing to enhance smaller organizations' adoption.

QlikView needs a more intuitive interface, better scalability, integration, predictive analytics, and cost-effective licensing for improved user experience.

Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project.

Harjinder-Singh

Data Engineer at a insurance company with 10,001+ employees

Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.

AnkushSingh

Lead Software Engineer at Momentus

I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

For more quotes and insights, download the MicroStrategy report

AI features are already available in Qlik Sense, so you would need to migrate to that platform.

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI.

Morne Ayres

Managing Director at Hurricnae

For more quotes and insights, download the QlikView report

Setup Cost

MicroStrategy's high pricing is due to licensing costs, though long-term benefits exist; licensing complexity concerns users.

QlikView pricing is variable and can be costly, but strategic planning can maximize ROI for organizations.

No quotes available

For more quotes and insights, download the MicroStrategy report

The license cost per user or per year for QlikView is about 500 Euros annually.

Morne Ayres

Managing Director at Hurricnae

I would rate the pricing for QlikView as not cheap, but it is reasonable.

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

For more quotes and insights, download the QlikView report

Valuable Features

MicroStrategy excels in flexibility, scalability, and user-friendly reporting, supporting large data volumes with strong security and Visual Insights features.

QlikView offers powerful data analysis with dynamic dashboards, intuitive interface, and rapid visualization for enhanced business performance and insights.

It's important because with MicroStrategy we can manage all our cubes and show data to our clients.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

MicroStrategy's compatibility with Teradata is why my organization has chosen this product.

Harjinder-Singh

Data Engineer at a insurance company with 10,001+ employees

The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

AJIN S L

Technical Analyst at Allianz

For more quotes and insights, download the MicroStrategy report

Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in QlikView.

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

The best features in QlikView are rapid development, the fact that I can do what I want in QlikView, and full control along with ease of use.

Morne Ayres

Managing Director at Hurricnae

For more quotes and insights, download the QlikView report

Categories and Ranking

MicroStrategy

Ranking in Embedded BI

4th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

163

Ranking in other categories

BI (Business Intelligence) Tools (13th)

QlikView

Ranking in Embedded BI

5th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

163

Ranking in other categories

Reporting (8th)

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of MicroStrategy is 5.9%, down from 11.5% compared to the previous year. The mindshare of QlikView is 7.7%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI Mindshare Distribution
Product	Mindshare (%)
MicroStrategy	5.9%
QlikView	7.7%
Other	86.4%

Embedded BI

Featured Reviews

Harjinder-Singh

Data Engineer at a insurance company with 10,001+ employees

Reporting on insurance finances has become robust and supports detailed geo-spatial analysis

I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Read full review

Srdjan Grbic

Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees

Daily invoice analytics has become streamlined and complex data modeling is now simplified

We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

16%

Marketing Services Firm

Retailer

Healthcare Company

Financial Services Firm

15%

Manufacturing Company

Construction Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	26
Large Enterprise	101

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	36
Large Enterprise	76

Questions from the Community

What is your experience regarding pricing and costs for MicroStrategy?

My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.

See all answers

What needs improvement with MicroStrategy?

See all answers

What is your primary use case for MicroStrategy?

Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...

See all answers

What is your experience regarding pricing and costs for QlikView?

I would rate the pricing for QlikView as not cheap, but it is reasonable.

See all answers

What needs improvement with QlikView?

See all answers

What is your primary use case for QlikView?

The primary use case involves analyzing data on a daily invoice level with QlikView. Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in...

See all answers

Comparisons

Tableau Enterprise vs MicroStrategy

Compared 9% of the time

Microsoft Power BI vs MicroStrategy

Compared 9% of the time

SAP BusinessObjects Business Intelligence vs MicroStrategy

Compared 6% of the time

Google Data Studio vs MicroStrategy

Compared 5% of the time

Qlik Sense vs MicroStrategy

Compared 4% of the time

More MicroStrategy Competitors

Microsoft Power BI vs QlikView

Compared 13% of the time

Tableau Enterprise vs QlikView

Compared 12% of the time

Amazon QuickSight vs QlikView

Compared 4% of the time

Zendesk vs QlikView

Compared 4% of the time

Oracle OBIEE vs QlikView

Compared 4% of the time

More QlikView Competitors

Product Reports

Buyer's Guide

MicroStrategy

April 2026

Download MicroStrategy product report

Buyer's Guide

QlikView

April 2026

Download QlikView product report

Overview

MicroStrategy is known for its scalability and stability. It supports complex analytics and seamless mobile integration. With features like geo-spatial mapping and easy dossier creation, it's compatible with Teradata, offering robust metadata management and customizations through its SDK.

MicroStrategy provides enterprise-class business intelligence with streamlined data governance and efficiently handles diverse data sources. Its platform offers ad-hoc reporting, self-service features, and interactive visualizations. The active user community and customization options ensure adaptability, while enhancements are needed in data modeling and visual capabilities. The administration tools, schema creation, and dashboard development can be complex, and licensing costs are significant. Improvements in cloud integration, multi-device support, community support, and training are necessary for wider adoption.

What are the features of MicroStrategy?

Easy Dossier Creation: Allows for creating intuitive data reports.
Geo-Spatial Mapping: Integrates geographic data for insightful mapping.
Compatibility with Teradata: Ensures smooth data interaction.
Mobile Integration: Supports mobile app compatibility for enhanced accessibility.
Robust Metadata Management: Provides comprehensive data management capabilities.
SDK Customization: Offers software development kits for tailored solutions.

What benefits do users find in MicroStrategy?

Enterprise-Class BI: Offers a stable and scalable BI platform.
Streamlined Data Governance: Efficiently manages data policies and procedures.
Interactive Visualizations: Delivers engaging data presentations and dashboards.
Ad-Hoc Reporting: Supports flexible and immediate report generation for data analysis.
Active Community Support: Enhances adaptability and provides ongoing assistance.

MicroStrategy is implemented for reporting and analytics in industries like finance and operations. Corporations utilize it for creating dashboards, financial reporting, and operational data analysis. It's effective for management reporting, tracking sales, inventory, and providing real-time insights. Integrations with CRM applications enhance its utility in producing interactive digital formats, replacing traditional reporting methods.

MicroStrategy

QlikView enhances data analysis with its associative data model and rapid in-memory processing, providing dynamic dashboards and robust visualization, while efficient data integration allows connections to multiple sources.

QlikView offers powerful analytics and insight generation capabilities through its integration with Salesforce, enabling real-time sales data access. Its customizable dashboards are complemented by scripting for complex calculations and QVDs for performance optimization. Designed to be user-friendly, it supports ETL processes and diverse data browsing, allowing users to interact with data intuitively. However, there is room for improving licensing complexities, scalability, and self-service functionality. Additional enhancements are desired in visualization, integration with Qlik Sense, and predictive analytics support.

What are QlikView's key features?

Data Integration: Connects seamlessly with multiple data sources for diverse data access.
Associative Data Model: Enhances data discovery and analysis.
In-memory Technology: Offers rapid data processing for efficient analysis.
Customization Options: Allows personalized dashboards and visualizations.
Salesforce Integration: Provides real-time access to sales data.
Scripting Capabilities: Facilitates complex calculations and analytics.
QVD Performance: Optimizes data loading and processing speeds.

What benefits should you look for in QlikView reviews?

Enhanced Data Access: Seamless integration allows widespread data connectivity.
Rapid Insights: In-memory technology speeds up analysis.
Flexible Customization: Tools enable tailored visualizations.
User-friendly Interaction: Non-technical users can navigate data easily.

QlikView finds use in building business intelligence dashboards across sectors, integrating with Salesforce for analytics, supporting financial planning, and tracking sales. Its intuitive interface aids manufacturing companies in KPI monitoring and informs commercial decisions. The tool enhances reporting, ETL processes, and diverse data source integration, facilitating offline data access.

Qlik

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Buyer's Guide

MicroStrategy vs. QlikView

April 2026

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