The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use.
Looker Studio offers advanced integrated analysis with seamless integration to various data sources and Google products, appreciated for its scheduling and variety of charts. Although noted for speed and ease, it is not a replacement for comprehensive BI tools like Tableau. Integration issues and limited visualization options hinder analytical tasks. Looker requires improvements in stability and scalability to enhance performance, particularly in handling larger pivot tables and improving report load times.
