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Looker Studio vs Oracle OBIEE comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Oracle OBIEE
Ranking in Reporting
6th
Average Rating
7.8
Reviews Sentiment
6.4
Number of Reviews
158
Ranking in other categories
BI (Business Intelligence) Tools (9th)
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Looker Studio is 3.1%, up from 2.4% compared to the previous year. The mindshare of Oracle OBIEE is 4.5%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Oracle OBIEE4.5%
Looker Studio3.1%
Other92.4%
Reporting
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
Ashok Bhadra - PeerSpot reviewer
Though comprehensive, it is expensive
The solution's most valuable feature is that it is a very comprehensive tool. Oracle OBIEE is a really robust tool for a very large enterprise implementation. Its features in terms of physical data model to logical data model building are all really robust. Though somebody else had developed the tool for the client for whom I used the tool, it was very well done. The data modeling was very well done, and it depends on the person who is executing it, as I hadn't developed it. I had just enhanced it. I had seen whatever my role was, but somebody had initially developed it. It was developed very well. It has a fantastic feature of documenting. When you work with many clients, you see the documentation is always missing, and you end up taking up some other vendor's job. It is usually very hard to figure out technically what was done, what was not done, and where the data is, so the data dictionaries are not up to date, and information documentation is always very poor. Oracle OBIEE has a built-in feature where you can actually create entire documentation of all the data elements and how they are linked, and it throws out HTML documents that are all interlinked, so if you have an entire directory structure, it helps create the document. You can find out which logical model links to which physical table, and it is very easy to identify. There are multiple combinations if you want to identify one particular table and how many models are involved. You just need to click a hyperlink click, and it gives you all the information. If somebody has made any enhancements, you can just regenerate the document as there is a component of the tool that generates the documentation automatically, which is brilliant, I think.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The ability to integrate with a great variety of data sources."
"The solution is free so that is a good feature."
"The most valuable feature of Oracle OBIEE is its ease of use."
"I think the most valuable features are the ability to drill down, the graphs, and the scheduling for the reports to be received in Excel on a daily basis. Users like Excel, so it's good for them that they receive the reports by email, that they don't have to specify the schedule."
"I think having the conformed structures makes it a lot easier for end users and pulling reports together."
"I like the architecture of this solution. RPV is a powerful feature in Oracle OBIEE. It lets us design as per the needs of the organization. I can have multiple presentation folders and presentation layers. I can have customization in a single node in VMware, which is a very good feature of Oracle OBIEE. It helps customers in designing as per their requirements."
"The most valuable feature is the ability to run it in Exalytics within memory coupled to a Repository on Exadata is where it flies. So it's not meant for mom and pop shops, but if you are a global 500 fortune 1000 company, this is a tool that can get you what you need on time and even in real time."
"It can be used with any type of data models, such as relational lines and dimensional lines."
"They are introducing AI. There are good forecasting features and machine learning."
"There are some great new features in the latest version."
 

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Stability and scalability an be improved for a full ten."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool should improve on live data integration for quicker data reflection."
"Panels are not as easy to use as other data extraction UIs."
"We needed some technical expertise during setup."
"It crashes when many people login simultaneously."
"It was a little bit tedious to install a new release."
"There should be more integration in the solution. For example, there should be one solution with multiple functionalities so that other solutions are not needed. Having one solution with all the needed functionality would be helpful."
"It's not so flexible to do BI reporting directly from the data source without models. It is not that agile."
"The main problem we face is migrating all of the reports into the solution."
"We were not satisfied with the support, because we could not obtain answers or solutions."
"If the data is large, the dashboard takes a really long time. So, based on the database, if you have around a million cost contacts, the load time is very low, and the dashboard fails."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"Its licensing is yearly."
"Simplifying the data integration process would save our clients considerable costs."
"The pricing we negotiated with Oracle. But, I do not have details."
"A person only needs to pay towards the subscription costs since it is a cloud-based solution. I use the free version of Oracle OBIEE."
"The cost of this solution is a little bit high compared with other products like Zoho, so reducing it would make OBIEE more competitive."
"It's expensive."
"This is a very costly product."
"The licensing cost is based on the number of users using it."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
8%
Financial Services Firm
17%
Government
12%
Computer Software Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise34
Large Enterprise102
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle OBIEE?
The most valuable feature of Oracle OBIEE is its ability to handle large volumes of data and provide traditional BI functionalities that developers can easily understand.
 

Also Known As

Data Studio
OBIEE, Oracle Business Intelligence Enterprise Edition, Oracle BI, Oracle BI EE 11g
 

Overview

 

Sample Customers

Genesys, Shueisha
Banca Transilvania, BeckmanCoulter, Hong Kong Housing Society, HealthShare, Ivanhoe Cambridge Unifies, and Home Credit, and Finance Bank.
Find out what your peers are saying about Looker Studio vs. Oracle OBIEE and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.