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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of June 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.9% compared to the previous year. The mindshare of Microsoft Power BI is 13.2%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI13.2%
Looker Studio2.5%
Other84.3%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Valuable features include advanced integrated analysis and easy implementation."
"The ability to integrate with a great variety of data sources."
"The product's initial setup phase is very simple."
"The ability to design complex data models and equations."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Microsoft BI is better than most solutions we have, and it's pretty easy to conduct analysis with it."
"Power BI's integration with other tools is very good."
"Power BI is a great tool for analytics; it is useful if you have a requirement to create a dashboard with self-service capability, along with KPIs, and you want to drill down to the data details."
"This solution is a useful tool for the business and experts, with plenty of features, and I have found it very helpful in terms of data presentation."
"The stability is great and continues to get better and better."
"Our setup is very straight forward and can be done in a matter of hours."
"The visualization and reporting are the most valuable features of this solution, and it is quite flexible for reporting purposes."
"The solution is very powerful and very flexible; it is very easy to set up and you can connect it to multiple systems very easily."
 

Cons

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"The tool should improve on live data integration for quicker data reflection."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Sometimes while developing, the front end is not easily customizable and it has limitations. We cannot go and do any UI we want. We have to stick to the limitations of the product."
"End-user tools such as Excel is not good enough for all business scenarios."
"It should have more integrations."
"From a scalability and performance perspective and based on my understanding and feedback from end users, there's room for improvement in data processing, scaling up, and leveraging the cloud. That could be an enhancement area for me to look into."
"There is need to improve the graphical and dashboard reports; they must have tabs."
"The UI looks awkward once the graphs have been generated in the console. This is what Microsoft can work on."
"It has come a long way in terms of how it was working two years ago, but there are some things that you still can't do with it. For example, permission management and user access management are still a bit limited. It is basically based on the idea that everybody from the organization can see everything or limit the type of data they can see. If I want you to see only one report and the other guy to see another report, I can't do it. There should be a better way to manage permissions and users. It should also support external users much better."
"I would like to see the product offer more graphics to impact different audiences."
 

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The price of the solution can be expensive if you want to synchronize your data more."
"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."
"The premium licensing is approximately $5,000 per month which is pretty expensive."
"The solution’s pricing is reasonable."
"Its price is very low. It is like $10 per user, per month. The clients pay for their own licenses. It is not on us. There are no costs in addition to the standard licensing fees. That's the beauty. With other systems, you need to spend a couple of thousand dollars just to get started, and then you need to spend $500 per year for the license, which becomes much more costly. You have a system here where for $120 to $140 a year, you can start with two people and start developing and deploying. You can see why the cost difference is huge, especially when you are on a low scale, like us, and you're not building something very huge."
"The cost of this product is very low, at approximately $8 or $9 per month for a developer."
"It's straightforward licensing."
"It would be better if the price was cheaper."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Comms Service Provider
7%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.