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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
327
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.4% compared to the previous year. The mindshare of Microsoft Power BI is 18.8%, down from 26.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI18.8%
Looker Studio2.7%
Other78.5%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
James Balbach - PeerSpot reviewer
Executive Director, Decision Support at Community Health Network
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"I would rate this solution eight or nine out of ten."
"The ability to integrate with a great variety of data sources."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The solution is free so that is a good feature."
"Valuable features include advanced integrated analysis and easy implementation."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The visuals are great and make everything look very professional. We can change the look and feel or manipulate the data according to our requirements. It's extremely flexible."
"It integrates with all of the Microsoft tools."
"Allows business users with a mission to solve their own problems, without an IT person."
"The most valuable feature of Microsoft Power BI is the user experience."
"Provides data feeds for enterprise KPI reporting."
"The product is stable."
"Its seamless integration with Microsoft products, such as Microsoft SQL Server or Microsoft Excel, is the most valuable."
"The most valuable feature of this solution is real-time report tracking."
 

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Panels are not as easy to use as other data extraction UIs."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"I would like to be able to use SQL properly within the reports and allow multiple people to work on the same report at the same time. If one person is working on it, then it causes issues for anyone else wanting to make reports."
"If I have to update data automatically, where I have to pin the gateway, it doesn't update. There is a scheduled refresh functionality so that it refreshes automatically, but I find it very hard to make it work."
"I am taking a course to be able to use the solution better. Some aspects of the solution are not straightforward."
"The solution could benefit by allowing deeper data analytics."
"The dynamic browsing tables could be better in Microsoft Power BI."
"I would like to see more AI capabilities in future releases. There's a strong interest in AI, including technologies like GPT, which facilitate real-time interactions."
"Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows."
"This solution needs integration with SAS and more deep analysis functionality."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"Microsoft BI requires licenses."
"It's straightforward licensing."
"All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
"Licensing fees are paid on a yearly basis."
"It depends upon the tier of your Office 365 subscription. On E5, which is a Microsoft Azure subscription, you get it for free. If you are on a lower tier, you can subscribe for $10 a month per user, which is really cheap."
"The current licensing model that Microsoft BI has is expensive. My customers have told me the cost is approximately $20 per user and this can get expensive fast. There should be a one-time purchase option if the customer has a lot of users."
"Power BI premium is really expensive for our market. A lot of small and medium companies would like to purchase it, but they can't afford it."
"I used the tool's free version."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
11%
University
7%
Financial Services Firm
12%
Government
9%
Manufacturing Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise57
Large Enterprise165
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.