Business Intelligence Analyst at a tech vendor with 10,001+ employees
Real User
Top 20
Oct 10, 2025
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization tool will be modeling the data relationally, and it gets quite hard to model it relationally, such as finding where to add the relationships or how the joins work or the multiple join feature; it gets really confusing. I don't remember specific missing features in Looker Studio that I would want to see included in the next releases, but I remember I needed some additional functionality while using it. If I open the old project within the next week, I'll remember and share those details on LinkedIn if possible.
Analytics Director, SEO at a computer software company with 1,001-5,000 employees
Real User
Top 10
Aug 18, 2025
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective. You have to do substantial doctoring to make it easy for people who aren't using it daily to understand. While Looker Studio has different APIs which are beneficial, there are some limitations with advertising systems integration. You have to download spreadsheets and it's not as real-time as desired.
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have experience with different products such as Tableau and Flexmonster. Looker Studio and Tableau are head to head. However, tools such as Mondrian or Flexmonster target those who cannot afford other tools. The richness of options in visuals and analytics designs with Tableau or Looker Studio cannot be compared to those. Looker Studio has a high point in the data integration layer compared to others.
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interface is good, however, I'm not aware of the cost-effectiveness as it's handled by management.
The performance of Looker needs improvement, particularly the report loading time, which is critical for business users. The initial report loading takes time and affects user's perception of the tool's efficiency.
The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted.
Google Data Studio is an excellent product and is doing very well in the market. I like Google Data Studio. When you buy Google Data Studio and see that it provides excellent features, there is no scope to complain about anything. I have come across no other products in the market that offer a tool like Google Data Studio. The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required.
Data Analyltics Engineer at a financial services firm with 10,001+ employees
Real User
Apr 4, 2024
Google Data Studio allows you to set up notifications for dashboard changes, so you don't have to adjust the fields each time manually there's a modification. We connected it to BigQuery tables. However, sometimes, it was slow, mainly when the tables contained a large amount of data. We constantly refreshed it every 3 hours to provide real-time data.
IT Consultant at a tech services company with 1-10 employees
Real User
Nov 10, 2023
The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up. There are issues with integration and I encountered limits and warnings, especially with my pivot table size. It could potentially incorporate more functions in the future. Another point worth mentioning is related to graphing. When you have a large dataset, say a thousand customers, the bar chart might display only the first fifty or a hundred entries, making it less user-friendly for horizontal scrolling. Ideally, it would be more intuitive to scroll all the way to the right to view the last entries.
When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.
Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful. Nowadays, people are visual or audio or even both in terms of acquiring new knowledge.
All panels, although they are easy to navigate once you have a clear understanding of the software, are not as easy to use as other data extraction UIs. Although you can start with basic Google tools education, you will need a solid explanation of data extraction. If you do not have a complete BI tool, evaluate if your organization will have the need for one in the future. I'm sure Data Studios will grow and expand in the future, but it's not yet a complete replacement.
Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is...
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization tool will be modeling the data relationally, and it gets quite hard to model it relationally, such as finding where to add the relationships or how the joins work or the multiple join feature; it gets really confusing. I don't remember specific missing features in Looker Studio that I would want to see included in the next releases, but I remember I needed some additional functionality while using it. If I open the old project within the next week, I'll remember and share those details on LinkedIn if possible.
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective. You have to do substantial doctoring to make it easy for people who aren't using it daily to understand. While Looker Studio has different APIs which are beneficial, there are some limitations with advertising systems integration. You have to download spreadsheets and it's not as real-time as desired.
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have experience with different products such as Tableau and Flexmonster. Looker Studio and Tableau are head to head. However, tools such as Mondrian or Flexmonster target those who cannot afford other tools. The richness of options in visuals and analytics designs with Tableau or Looker Studio cannot be compared to those. Looker Studio has a high point in the data integration layer compared to others.
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interface is good, however, I'm not aware of the cost-effectiveness as it's handled by management.
The performance of Looker needs improvement, particularly the report loading time, which is critical for business users. The initial report loading takes time and affects user's perception of the tool's efficiency.
The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted.
Google Data Studio is an excellent product and is doing very well in the market. I like Google Data Studio. When you buy Google Data Studio and see that it provides excellent features, there is no scope to complain about anything. I have come across no other products in the market that offer a tool like Google Data Studio. The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required.
Google Data Studio allows you to set up notifications for dashboard changes, so you don't have to adjust the fields each time manually there's a modification. We connected it to BigQuery tables. However, sometimes, it was slow, mainly when the tables contained a large amount of data. We constantly refreshed it every 3 hours to provide real-time data.
The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up. There are issues with integration and I encountered limits and warnings, especially with my pivot table size. It could potentially incorporate more functions in the future. Another point worth mentioning is related to graphing. When you have a large dataset, say a thousand customers, the bar chart might display only the first fifty or a hundred entries, making it less user-friendly for horizontal scrolling. Ideally, it would be more intuitive to scroll all the way to the right to view the last entries.
Stability and scalability an be improved for a full ten.
The tool should come up with data modeling layer features that are present in other products like Power BI.
When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.
There is a significant degree of sophistication required to compete with Tableau or Cognos.
Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful. Nowadays, people are visual or audio or even both in terms of acquiring new knowledge.
All panels, although they are easy to navigate once you have a clear understanding of the software, are not as easy to use as other data extraction UIs. Although you can start with basic Google tools education, you will need a solid explanation of data extraction. If you do not have a complete BI tool, evaluate if your organization will have the need for one in the future. I'm sure Data Studios will grow and expand in the future, but it's not yet a complete replacement.