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Looker Studio vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Reporting
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Data Visualization (7th), Embedded BI (6th)
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.4% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.6%
Looker Studio2.7%
Other95.7%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The ability to design complex data models and equations."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The product's initial setup phase is very simple."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"It's a very strong analytics tool."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"The tool's most valuable feature is its dashboard."
"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
 

Cons

"Stability and scalability an be improved for a full ten."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"It's not yet a replacement for a complete BI tool."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The tool should improve on live data integration for quicker data reflection."
"Looker Studio did not fit our needs for scalability."
"The customer service and support for this solution could be improved by faster response times."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"It would be great to have more user input fields which can be used on dashboards."
"The platform's pricing needs improvement."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate."
"The support for Zoho Analytics is pathetic."
 

Pricing and Cost Advice

"The product is available for free."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The tool's pricing is similar to other Zoho applications and is affordable."
"The product is expensive."
"The pricing is okay. It is fair compared to the market."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"I don't feel that price is an issue for this product."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
11%
University
7%
Computer Software Company
12%
Manufacturing Company
9%
Comms Service Provider
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Data Studio
Zoho Reports
 

Overview

 

Sample Customers

Genesys, Shueisha
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.