Zoho Analytics and Looker Studio compete in the data analytics and visualization space. Looker Studio seems to hold an edge due to its integration with Google products and a free basic plan, offering a strong value proposition.
Features: Zoho Analytics provides automated report generation, dynamic dashboards, and strong integration with other Zoho products. It is appreciated for its simplicity and collaborative features, with the Ask Zia AI tool offering quick insights and aiding decision-making. Looker Studio offers seamless integration with Google products, efficient data aggregation before visualization, and ease of data sharing, making it favored for its speed of development and flexibility.
Room for Improvement: Zoho Analytics users seek more chart options, enhanced feedback responsiveness, and improved SQL debugging capabilities. They also desire better customer support and API connectivity, along with more intuitive data manipulation and statistical tools. Looker Studio users express the need for richer data modeling features, a simpler interface for beginners, and faster performance with large data sets.
Ease of Deployment and Customer Service: Zoho Analytics offers flexible deployment options across private, public, and hybrid clouds, but customer service experiences vary. Looker Studio, being primarily cloud-based, receives generally positive feedback for both customer service and technical support, with its comprehensive tutorials aiding users greatly.
Pricing and ROI: Zoho Analytics offers tiered pricing starting at $50 per month, seen as cost-effective, especially when bundled with other Zoho services, and is noted for delivering good ROI. Looker Studio stands out with its free basic offering, though costs may increase with premium services or additional support. Its free availability and Google integration are highly valued by users.
| Product | Market Share (%) |
|---|---|
| Zoho Analytics | 1.1% |
| Looker Studio | 3.1% |
| Other | 95.8% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 3 |
| Large Enterprise | 5 |
| Company Size | Count |
|---|---|
| Small Business | 27 |
| Midsize Enterprise | 4 |
| Large Enterprise | 4 |
Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.
Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.
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