Looker Studio vs Zoho Analytics comparison

Why PeerSpot?

Google and Zoho are both solutions in the Reporting category. Google is ranked #9 with an average rating of 7.8, while Zoho is ranked #6 with an average rating of 8.1. Google holds a 2.5% mindshare in RT, compared to Zoho’s 2.4% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

4,439 Views
2,930 Comparison Views

83% willing to recommend

Zoho Analytics

Read 34 Zoho Analytics reviews

6,962 Views
2,715 Comparison Views

97% willing to recommend

Looker Studio

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Zoho Analytics and Looker Studio compete in the data analytics and visualization space. Looker Studio seems to hold an edge due to its integration with Google products and a free basic plan, offering a strong value proposition.

Features: Zoho Analytics provides automated report generation, dynamic dashboards, and strong integration with other Zoho products. It is appreciated for its simplicity and collaborative features, with the Ask Zia AI tool offering quick insights and aiding decision-making. Looker Studio offers seamless integration with Google products, efficient data aggregation before visualization, and ease of data sharing, making it favored for its speed of development and flexibility.

Room for Improvement: Zoho Analytics users seek more chart options, enhanced feedback responsiveness, and improved SQL debugging capabilities. They also desire better customer support and API connectivity, along with more intuitive data manipulation and statistical tools. Looker Studio users express the need for richer data modeling features, a simpler interface for beginners, and faster performance with large data sets.

Ease of Deployment and Customer Service: Zoho Analytics offers flexible deployment options across private, public, and hybrid clouds, but customer service experiences vary. Looker Studio, being primarily cloud-based, receives generally positive feedback for both customer service and technical support, with its comprehensive tutorials aiding users greatly.

Pricing and ROI: Zoho Analytics offers tiered pricing starting at $50 per month, seen as cost-effective, especially when bundled with other Zoho services, and is noted for delivering good ROI. Looker Studio stands out with its free basic offering, though costs may increase with premium services or additional support. Its free availability and Google integration are highly valued by users.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: September 2026).

Buyer's Guide

Looker Studio vs. Zoho Analytics

September 2026

Download the complete report

Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

9th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Reporting

6th

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (9th), Data Visualization (10th), Embedded BI (3rd)

Mindshare comparison

As of November 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.6% compared to the previous year. The mindshare of Zoho Analytics is 2.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Zoho Analytics	2.4%
Looker Studio	2.5%
Other	95.1%

Reporting

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The most valuable features of this solution are its ease of use and the plethora of query sources."

"The ability to integrate with a great variety of data sources."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Looker Studio pros

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"The initial setup is straightforward."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."

"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."

"The solution’s dashboard is very good."

"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."

More Zoho Analytics pros

Cons

"The tool should improve on live data integration for quicker data reflection."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective."

"Looker Studio did not fit our needs for scalability."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

More Looker Studio cons

"I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us."

"The support for Zoho Analytics is pathetic."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."

"The support team doesn't have full awareness of the system capabilities."

"The ability to copy a full database is lacking, making it difficult to create test environments."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."

More Zoho Analytics cons

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"I don't feel that price is an issue for this product."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"The product is expensive."

"For one license the pricing is about $35 a user."

"This solution is reasonable as far as pricing is concerned."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"The pricing is okay. It is fair compared to the market."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Computer Software Company

Construction Company

15%

Outsourcing Company

10%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

See all answers

What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

See all answers

What is your primary use case for Zoho Analytics?

We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...

See all answers

Comparisons

Microsoft Power BI vs Looker Studio

Compared 12% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

Amazon QuickSight vs Looker Studio

Compared 7% of the time

RStudio Connect vs Looker Studio

Compared 6% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Tableau Enterprise vs Zoho Analytics

Compared 10% of the time

Microsoft Power BI vs Zoho Analytics

Compared 7% of the time

Oracle Analytics Cloud vs Zoho Analytics

Compared 6% of the time

Oracle OBIEE vs Zoho Analytics

Compared 5% of the time

Displayr vs Zoho Analytics

Compared 2% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

October 2026

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

October 2026

Download Zoho Analytics product report

Also Known As

Data Studio

Zoho Reports

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

Zoho Analytics provides a robust platform for data visualization and analysis, integrating seamlessly with Zoho applications and external APIs to facilitate efficient data management and reporting.

Zoho Analytics stands out with its intuitive web-based interface that simplifies creating graphs, pivot tables, and interactive dashboards. It empowers businesses with powerful AI features like Zia, supporting over 100 data connectors for comprehensive analytics. The platform enhances decision-making through predictive analysis and automation, promoting efficient teamwork and data management. While it excels in many areas, users note some limitations in data visualization and report customization, complexity in query language, and the need for better support and improved external data connectivity. Enhancements in these areas could further elevate its functionality and user satisfaction.

What features set Zoho Analytics apart?

Intuitive Graphs: Simplifies creation with a user-friendly web-based interface.
AI Features: Zia provides insights and predictive analysis.
Data Connectors: Over 100 connectors facilitate data integration.
Dashboards: Interactive designs allow customizable visualizations.
Automation: Saves time by streamlining report creation processes.

What benefits and ROI should users expect?

Efficient Data Management: Streamlines integration from multiple sources.
Enhanced Decision-Making: Predictive analytics supports strategic planning.
Time Savings: Automates complex reporting tasks, boosting productivity.

In financial, sales, and CRM analytics, Zoho Analytics is utilized for process improvement by consolidating data from sources like Zoho CRM, People, and SalesIQ. It aids organizations in forecasting, monitoring trends, optimizing operations, and analyzing HR data. Companies benefit from its ability to present real-time reports and visualizations, supporting informed business activities.

Zoho

Sample Customers

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

September 2026

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: September 2026.

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