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Looker Studio vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Reporting
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (8th), Data Visualization (7th), Embedded BI (5th)
 

Mindshare comparison

As of March 2026, in the Reporting category, the mindshare of Looker Studio is 2.6%, up from 2.4% compared to the previous year. The mindshare of Zoho Analytics is 1.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.7%
Looker Studio2.6%
Other95.7%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Valuable features include advanced integrated analysis and easy implementation."
"The ability to design complex data models and equations."
"I would rate this solution eight or nine out of ten."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"We are a hotel chain, there are seven hotels all over the country and Zoho Reports lets us collect important information without traveling or sending big e-mails."
"This has given our sales team direct motivation, allowing us to reach new sales milestones."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"The solution’s dashboard is very good."
"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."
"Unlike other data programs, Zoho was fairly intuitive and allowed us to get started on our work with minimal training."
 

Cons

"Stability and scalability an be improved for a full ten."
"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool should improve on live data integration for quicker data reflection."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"There should be more types of graphics available for use in the reports."
"The support for Zoho Analytics is pathetic."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The support team doesn't have full awareness of the system capabilities."
"I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."
"The tool needs to improve analysis and add more features."
"The solution does not provide call center facilities for customer support."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"This solution is reasonable as far as pricing is concerned."
"The product is expensive."
"I don't feel that price is an issue for this product."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"For one license the pricing is about $35 a user."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
10%
Comms Service Provider
7%
Computer Software Company
10%
Marketing Services Firm
10%
Comms Service Provider
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Data Studio
Zoho Reports
 

Overview

 

Sample Customers

Genesys, Shueisha
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.