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Zoho Analytics pros and cons

Vendor: Zoho
4.1 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

The integration interface is user-friendly and allows for direct connections to various APIs.
The AI feature, Zia, offers valuable insights for quick decision-making.
Zoho Analytics facilitates seamless data-driven decision-making through collaborative features.
Scheduling of reports and dashboards is a highly valuable feature.
The pivot table functionality in Zoho Analytics is highly valued for drawing insights from complex data.

CONS

Zoho Analytics suffers from limited graph and report options, lacking variety in visualization types and styles.
There is criticism regarding the pricing of white labeling options, which users find expensive compared to competitors like Tableau.
Customer support is frequently criticized for slow response times and lack of full awareness of system capabilities.
The current limit of 300 columns in worksheets is seen as restrictive, especially for large data projects.
AI-driven insights are considered inaccurate, with users seeing no significant improvement in data analysis capabilities.
 

Zoho Analytics Pros review quotes

VR
Data Analyst at Mobolution
Sep 23, 2025
The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
Sai Nandan Sambu - PeerSpot reviewer
Associate Data Analyst at Monocept
Oct 3, 2025
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Nadeem Asghar - PeerSpot reviewer
Senior Zoho Developer at a cloud solution provider with self employed
Aug 20, 2025
We find Zoho Analytics easy to use, making it very beneficial for our operations.
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
Sudharsan Nagarajan - PeerSpot reviewer
Senior Product Analyst at Bureau
Oct 8, 2025
As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time.
Eslam Abo Elnaga - PeerSpot reviewer
Senior people and systems analyst at B_labs & Mylo
Sep 9, 2025
The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement.
Hunbel CH - PeerSpot reviewer
Lead Software Engineer at Nexo Solutions Ltd
Sep 16, 2025
Based on my experience with different customers, Zoho Analytics has positively impacted their organizations.
Edwin Nderitu - PeerSpot reviewer
BI Analyst at Zoho
Sep 24, 2025
Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy.
SB
Business Analyst at a tech consulting company with 51-200 employees
Oct 8, 2025
The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights.
Angel David Pacheco Beltrán - PeerSpot reviewer
Software Developer at Cloud Lion
Sep 19, 2025
The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers.
Laban Kipngeno - PeerSpot reviewer
Network Security and Data Specialist at JW Seagon
Jan 6, 2025
We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials.
 

Zoho Analytics Cons review quotes

VR
Data Analyst at Mobolution
Sep 23, 2025
Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name.
Sai Nandan Sambu - PeerSpot reviewer
Associate Data Analyst at Monocept
Oct 3, 2025
One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible.
Nadeem Asghar - PeerSpot reviewer
Senior Zoho Developer at a cloud solution provider with self employed
Aug 20, 2025
The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis.
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
Sudharsan Nagarajan - PeerSpot reviewer
Senior Product Analyst at Bureau
Oct 8, 2025
I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code.
Eslam Abo Elnaga - PeerSpot reviewer
Senior people and systems analyst at B_labs & Mylo
Sep 9, 2025
The support team doesn't have full awareness of the system capabilities.
Hunbel CH - PeerSpot reviewer
Lead Software Engineer at Nexo Solutions Ltd
Sep 16, 2025
The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used.
Edwin Nderitu - PeerSpot reviewer
BI Analyst at Zoho
Sep 24, 2025
I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate.
SB
Business Analyst at a tech consulting company with 51-200 employees
Oct 8, 2025
I would appreciate enhanced features in Zoho Analytics that offer greater customization options.
Angel David Pacheco Beltrán - PeerSpot reviewer
Software Developer at Cloud Lion
Sep 19, 2025
Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries.
Laban Kipngeno - PeerSpot reviewer
Network Security and Data Specialist at JW Seagon
Jan 6, 2025
I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures.