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IBM Cognos vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
IBM Cognos boosts efficiency, saves over $650k annually, improving data insights and operational performance, with varied ROI based on implementation.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
Associate Data Analyst at Monocept
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Pricing Analyst at Transcend
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
Zoho Analyst BI Consultant at The Digital Monkeys
 

Customer Service

Sentiment score
6.4
IBM Cognos support quality varies, with competent tech support; costs and partner reliance are noted; ratings mostly 6-9.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
The support team doesn't have full awareness of the system capabilities.
Senior people and systems analyst at B_labs & Mylo
Zoho support provides assistance through live chat to guide us.
Senior Zoho Developer at a cloud solution provider with self employed
If you need help with any issue you face, you can directly call them.
Senior Software Engineer at Transasia Bio-Medicals Ltd.
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is generally scalable, handling thousands of users, though some face configuration challenges in distributed systems.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
Pricing Analyst at Transcend
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Software Engineer at Stackbox 360
Zoho Analytics is scalable.
Data Analyst at Mobolution
 

Stability Issues

Sentiment score
7.2
IBM Cognos is generally stable, with occasional issues due to external factors, poor design, or large queries.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
Data Analyst at Mobolution
The stability and reliability of Zoho Analytics have been good over time.
Software Engineer at Stackbox 360
The stability and reliability of the product is crucial for optimal performance.
Software Developer at Cloud Lion
 

Room For Improvement

IBM Cognos needs better data visualization, simplified database connections, enhanced interface, and improved performance to compete with Tableau.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at LTI LATAM and Toubro Improtech
We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools.
EDW Manager at a university with 1,001-5,000 employees
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Software Engineer at Stackbox 360
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Data Analyst at Mobolution
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Senior Zoho Developer at a cloud solution provider with self employed
 

Setup Cost

IBM Cognos is costly but valued for features; negotiate near fiscal year-end for discounts, especially through partners.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
Data Analyst at Mobolution
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
Senior Product Analyst at Bureau
 

Valuable Features

IBM Cognos offers flexible reporting, interactive dashboards, AI insights, and comprehensive BI functions for enhanced decision-making and scalability.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
head of commercial at Assimil8 Ltd.
IBM Cognos is evaluated and complies fully with all our security standards.
EDW Manager at a university with 1,001-5,000 employees
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
Data Analyst at Mobolution
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Associate Data Analyst at Monocept
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
Business Analyst at a tech consulting company with 51-200 employees
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
9th
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
136
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Data Visualization (7th), Embedded BI (6th)
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of IBM Cognos is 3.3%, down from 4.6% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
IBM Cognos3.3%
Zoho Analytics1.6%
Other95.1%
Reporting
 

Featured Reviews

reviewer2648136 - PeerSpot reviewer
EDW Manager at a university with 1,001-5,000 employees
Centralized reporting has supported university-wide regulatory dashboards and secure data access
From my experience, we use regular dashboarding with IBM Cognos for producing scheduled reports and for mandatory regulatory reporting. All our departments use IBM Cognos, with each department developing their own reports while our corporate IT team provides the data. Some people use the interactive dashboards feature of IBM Cognos, and there are also other tools in use. I think some users utilize Power BI and Tableau, but our IT organization only provides IBM Cognos as an enterprise business intelligence and reporting tool. IBM Cognos is evaluated and complies fully with all our security standards. In my opinion, IBM Cognos is very stable. It has been around for many years and many users are familiar with it, ensuring it performs well in its intended capacity. The benefits of choosing IBM Cognos, aside from cost savings, include having institutional knowledge for maintaining this infrastructure and a reliable solution that enhances developer productivity, given our team's extensive experience with IBM Cognos.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Computer Software Company
12%
Manufacturing Company
9%
Comms Service Provider
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise87
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Zoho Reports
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about IBM Cognos vs. Zoho Analytics and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.