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IBM Cognos vs Microsoft SQL Server Reporting Services comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
IBM Cognos boosts efficiency, saves over $650k annually, improving data insights and operational performance, with varied ROI based on implementation.
Sentiment score
5.3
Microsoft SQL Server Reporting Services enhances usability, saves time, and improves decision-making and efficiency with streamlined reporting processes.
Any tool which obviates the need for a lot of coding will definitely save at least 60-70% of effort.
Consulting IT Head at MYKLaticrete
 

Customer Service

Sentiment score
6.4
IBM Cognos support quality varies, with competent tech support; costs and partner reliance are noted; ratings mostly 6-9.
Sentiment score
6.7
Technical support receives mixed reviews; some praise its responsiveness, others face challenges, with satisfaction ratings between seven and nine.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
Reaching out to Microsoft took a prolonged time to the extent that we were wondering why Microsoft was unable to get its own logs to us.
Consulting IT Head at MYKLaticrete
I have not reached out to tech support at Microsoft for Microsoft SQL Server Reporting Services because it is my job to know how to get this tool to work.
Database Administrator at a financial services firm with 1,001-5,000 employees
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is generally scalable, handling thousands of users, though some face configuration challenges in distributed systems.
Sentiment score
6.5
SQL Server Reporting Services offers moderate scalability, with challenges in horizontal scaling, preferring smaller deployments over enterprise ones.
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is generally stable, with occasional issues due to external factors, poor design, or large queries.
Sentiment score
7.2
Microsoft SQL Server Reporting Services is highly stable, with minor issues mainly related to upgrades and large datasets.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
 

Room For Improvement

IBM Cognos needs better data visualization, simplified database connections, enhanced interface, and improved performance to compete with Tableau.
SQL Server Reporting Services needs better visualization, integration, and performance to compete with alternatives, plus improved support and pricing.
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at LTI LATAM and Toubro Improtech
We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools.
EDW Manager at a university with 1,001-5,000 employees
Microsoft SQL Server Reporting Services is not difficult to use, but my main issue is troubleshooting whenever there is any problem, as the logs can be unclear.
Database Administrator at a financial services firm with 1,001-5,000 employees
I am thinking that with all the Copilot integration within the Microsoft environment, that could be integrated as well, so that you could issue a prompt and it generates designs.
Consulting IT Head at MYKLaticrete
 

Setup Cost

IBM Cognos is costly but valued for features; negotiate near fiscal year-end for discounts, especially through partners.
Microsoft SQL Server Reporting Services offers moderate pricing and good value, though the licensing model can be complex and costly.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
Otherwise, you need to write a lot of code or API calls to generate reports if using some other tool outside of the ecosystem, which definitely requires additional effort and therefore additional cost and time.
Consulting IT Head at MYKLaticrete
 

Valuable Features

IBM Cognos offers flexible reporting, interactive dashboards, AI insights, and comprehensive BI functions for enhanced decision-making and scalability.
Microsoft SQL Server Reporting Services provides intuitive usability, robust security, and seamless integration, enhancing report creation, visualization, and deployment.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
head of commercial at Assimil8 Ltd.
IBM Cognos is evaluated and complies fully with all our security standards.
EDW Manager at a university with 1,001-5,000 employees
I had been trying to develop a solution using SSRS to view some data while allowing me to modify data and update the table in the back end, but it seems SSRS isn't the tool for that.
Database Administrator at a financial services firm with 1,001-5,000 employees
The best features of Microsoft SQL Server Reporting Services are that it is easy to get the reports out because it is integrated with SQL and we have many of these tables.
Consulting IT Head at MYKLaticrete
 

Categories and Ranking

IBM Cognos
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
136
Ranking in other categories
BI (Business Intelligence) Tools (9th)
Microsoft SQL Server Report...
Ranking in Reporting
4th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of IBM Cognos is 3.3%, down from 4.6% compared to the previous year. The mindshare of Microsoft SQL Server Reporting Services is 2.7%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Microsoft SQL Server Reporting Services2.7%
IBM Cognos3.3%
Other94.0%
Reporting
 

Featured Reviews

reviewer2648136 - PeerSpot reviewer
EDW Manager at a university with 1,001-5,000 employees
Centralized reporting has supported university-wide regulatory dashboards and secure data access
From my experience, we use regular dashboarding with IBM Cognos for producing scheduled reports and for mandatory regulatory reporting. All our departments use IBM Cognos, with each department developing their own reports while our corporate IT team provides the data. Some people use the interactive dashboards feature of IBM Cognos, and there are also other tools in use. I think some users utilize Power BI and Tableau, but our IT organization only provides IBM Cognos as an enterprise business intelligence and reporting tool. IBM Cognos is evaluated and complies fully with all our security standards. In my opinion, IBM Cognos is very stable. It has been around for many years and many users are familiar with it, ensuring it performs well in its intended capacity. The benefits of choosing IBM Cognos, aside from cost savings, include having institutional knowledge for maintaining this infrastructure and a reliable solution that enhances developer productivity, given our team's extensive experience with IBM Cognos.
GD
Consulting IT Head at MYKLaticrete
Reports generation is efficient and saves effort, but integrating new features could enhance overall experience
I haven't contacted Microsoft technical support because of this tool, but for some other things I have, and I found them quite lacking. We had trouble with Azure Firewall, where we wanted logs from our VMs, but reaching out to Microsoft took a prolonged time to the extent that we were wondering why Microsoft was unable to get its own logs to us, which occurred a few months back. I would rate Microsoft support around 6.5 to seven, as they don't directly interact with medium-sized MSMEs, always referring to their partners, so it differs based on the partner's level of relationship with Microsoft.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Manufacturing Company
9%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise87
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
What do you like most about Microsoft SQL Server Reporting Services?
I mainly use the solution for the ease of reporting and for executive dashboards.
What is your experience regarding pricing and costs for Microsoft SQL Server Reporting Services?
I would consider it cost effective for our environment, and we don't have to invest in another big tool to generate these reports, making it all integrated and easier. Otherwise, you need to write ...
What needs improvement with Microsoft SQL Server Reporting Services?
Microsoft SQL Server Reporting Services is not difficult to use, but my main issue is troubleshooting whenever there is any problem, as the logs can be unclear. Perhaps I don't have enough experien...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SQL Server Reporting Services, Microsoft SSRS, SSRS, MS SQL Server Reporting Services
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
CMS Wire, The New York Times
Find out what your peers are saying about IBM Cognos vs. Microsoft SQL Server Reporting Services and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.