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IBM Cognos vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
7.0
Microsoft Power BI offers high ROI due to cost-effectiveness, ease of use, improved analytics, and rapid cost recovery.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Power BI is easy to deploy within an hour, providing robust security against data leaks.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
6.6
Microsoft Power BI's support receives mixed reviews; users often rely on community resources for quicker, more effective solutions.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
The support is good because there is also a community available.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
6.9
Microsoft Power BI offers scalability and integration, though optimizing large deployments may require expertise, especially with complex or large data.
It can be scaled out to other teams, but requires building cubes and implementing policies.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
As more data is processed, performance issues may arise.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.4
Microsoft Power BI is stable and reliable, though large datasets may impact performance; frequent updates enhance its reputation.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
We typically do not have problems with end-user tools like Excel and Power BI.
It is very stable for small data, but with big data, there are performance challenges.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Microsoft Power BI is criticized for high costs, complexity, handling large data, and lacking intuitive interfaces and AI integration.
There is room for improvement in self-service analytics and predictiveness.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Access was more logical in how it distinguished between data and its formatting.
Microsoft updates Power BI monthly based on user community feedback.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Microsoft Power BI offers flexible pricing, from free to premium, making it a cost-effective business intelligence tool for enterprises.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
I found the setup cost to be expensive
Power BI isn't very cheap, however, it is economical compared to other solutions available.
The pricing for Microsoft Power BI is low, which is a good selling point.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Microsoft Power BI excels with seamless data integration, customizable dashboards, and user-friendly features, empowering self-service insights across industries.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
8th
Ranking in Reporting
6th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in BI (Business Intelligence) Tools
1st
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
326
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.1%, down from 4.3% compared to the previous year. The mindshare of Microsoft Power BI is 20.4%, down from 21.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
12%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about IBM Cognos vs. Microsoft Power BI and other solutions. Updated: August 2025.
865,295 professionals have used our research since 2012.