Domo vs Zoho Analytics comparison

Domo and Zoho are both solutions in the Reporting category. Domo is ranked #3 with an average rating of 7.8, while Zoho is ranked #5 with an average rating of 8.0. Domo holds a 6.0% mindshare in RT, compared to Zoho’s 2.3% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Domo

Read 48 Domo reviews

7,948 Views
4,133 Comparison Views

85% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

3,859 Views
1,428 Comparison Views

97% willing to recommend

Domo

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Zoho Analytics compete in the business intelligence category. Domo seems to have the upper hand with its comprehensive ETL capabilities and user-friendly interface, making it well-suited for varied business needs.

Features: Domo excels with its comprehensive ETL capabilities, Magic ETL feature for simplifying complex data transformations, and flexible custom connector creation. Zoho Analytics offers automated pivot table creation, seamless integration with other Zoho products, and an intuitive report builder.

Room for Improvement: Domo users report issues with slow visualizations and limited chart options. There is also a need for improved real-time data integration and better dashboard customization. Zoho Analytics could enhance formula handling, expand API connections, and improve data visualization features.

Ease of Deployment and Customer Service: Domo provides diverse deployment options including on-premises, public, private, and hybrid clouds. Its technical support is appreciated but could benefit from faster response times. Zoho Analytics also offers comprehensive hosting options but receives criticism for inconsistent customer service in resolving data refresh issues and initial technical support.

Pricing and ROI: Domo is considered expensive but offers significant ROI, often justified by its comprehensive features. Its flexible pricing model accommodates different user needs. Zoho Analytics is seen as more cost-effective with competitive pricing plans, especially for smaller businesses, and delivers positive ROI through integration with other Zoho products.

To learn more, read our detailed Domo vs. Zoho Analytics Report (Updated: May 2026).

Buyer's Guide

Domo vs. Zoho Analytics

May 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.7

Domo users report efficiency and data visibility gains, though experiences with costs, functionality, and financial benefits vary significantly.

Sentiment score

4.7

Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.

If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.

Samuel Adeyemo

Founder & CEO at AI-OT

For more quotes and insights, download the Domo report

The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.

Sai Nandan Sambu

Associate Data Analyst at Monocept

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.

Edwin Nderitu

Zoho Analyst BI Consultant at The Digital Monkeys

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.8

Domo customer service is responsive and knowledgeable, but resource challenges sometimes delay resolution, especially for smaller customers.

Sentiment score

5.4

Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.

No matter how complex the problem is, it can be taken care of by the support team.

Manthan J.

Data Analyst at Anonymous

They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.

Denis Mwaniki

Analytics Manager at KOKO Networks

It's very easy to get technical support from Domo.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

For more quotes and insights, download the Domo report

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

6.2

Domo excels in scalability and integration, supporting diverse businesses with real-time analytics despite potential cost concerns.

Sentiment score

6.3

Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.

The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.

Denis Mwaniki

Analytics Manager at KOKO Networks

When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Everything comes under the same umbrella and it's pretty user-friendly.

Manthan J.

Data Analyst at Anonymous

For more quotes and insights, download the Domo report

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

Zoho Analytics is scalable.

Vedhanayagam R

Data Analyst at Mobolution

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

6.7

Users consider Domo stable with high uptime, efficient handling of large datasets, and quick resolution of maintenance issues.

Sentiment score

7.2

Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.

In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.

Denis Mwaniki

Analytics Manager at KOKO Networks

In terms of overall stability of the platform, it's very stable.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

During that time, we faced issues from the project side as Domo was not visible in our portal.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.

Vedhanayagam R

Data Analyst at Mobolution

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

The stability and reliability of the product is crucial for optimal performance.

Angel David Pacheco Beltrán

Software Developer at Cloud Lion

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Domo struggles with pricing, interface, and data issues, needing better visualizations, support, ETL, AI, and customization features.

Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.

End users require a license to run their own reports and dashboards, which are fairly expensive.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.

Denis Mwaniki

Analytics Manager at KOKO Networks

For more quotes and insights, download the Domo report

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.

Vedhanayagam R

Data Analyst at Mobolution

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Domo offers flexible, negotiable pricing, often high but justified by integrated features, comparable to tools like Tableau.

Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.

Domo's pricing is high compared to other BI tools, and it is costly.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees

They quoted approximately one dollar per KB.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.

Vedhanayagam R

Data Analyst at Mobolution

The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.

Sudharsan Nagarajan

Senior Product Analyst at Bureau

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Domo provides user-friendly data transformation, real-time insights, and secure governance, ideal for large-scale deployments and efficient decision-making.

Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.

App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.

BijayKumar

Senior Analyst at Blend360

Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.

reviewer2801583

Marketing Manager at a construction company with 501-1,000 employees

For more quotes and insights, download the Domo report

The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Vedhanayagam R

Data Analyst at Mobolution

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Sai Nandan Sambu

Associate Data Analyst at Monocept

Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.

Sandip Bangar

Business Analyst at a tech consulting company with 51-200 employees

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

5th

Ranking in Reporting

3rd

Ranking in Data Visualization

7th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (18th), Business Performance Management (6th)

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

8th

Ranking in Reporting

5th

Ranking in Data Visualization

8th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Embedded BI (3rd)

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Domo is 6.0%, down from 11.8% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Domo	6.0%
Zoho Analytics	2.3%
Other	91.7%

Reporting

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

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Top Industries

By visitors reading reviews

University

Manufacturing Company

Financial Services Firm

Comms Service Provider

Construction Company

12%

Financial Services Firm

10%

Computer Software Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

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What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

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What is your primary use case for Zoho Analytics?

We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 21% of the time

Microsoft Power BI vs Domo

Compared 19% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Anaplan vs Domo

Compared 2% of the time

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Tableau Enterprise vs Zoho Analytics

Compared 9% of the time

Microsoft Power BI vs Zoho Analytics

Compared 7% of the time

Oracle Analytics Cloud vs Zoho Analytics

Compared 4% of the time

Oracle OBIEE vs Zoho Analytics

Compared 4% of the time

QlikView vs Zoho Analytics

Compared 4% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Domo

May 2026

Download Domo product report

Buyer's Guide

Zoho Analytics

April 2026

Download Zoho Analytics product report

Also Known As

corda

Zoho Reports

Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Zoho Analytics provides a robust platform for data visualization and analysis, integrating seamlessly with Zoho applications and external APIs to facilitate efficient data management and reporting.

Zoho Analytics stands out with its intuitive web-based interface that simplifies creating graphs, pivot tables, and interactive dashboards. It empowers businesses with powerful AI features like Zia, supporting over 100 data connectors for comprehensive analytics. The platform enhances decision-making through predictive analysis and automation, promoting efficient teamwork and data management. While it excels in many areas, users note some limitations in data visualization and report customization, complexity in query language, and the need for better support and improved external data connectivity. Enhancements in these areas could further elevate its functionality and user satisfaction.

What features set Zoho Analytics apart?

Intuitive Graphs: Simplifies creation with a user-friendly web-based interface.
AI Features: Zia provides insights and predictive analysis.
Data Connectors: Over 100 connectors facilitate data integration.
Dashboards: Interactive designs allow customizable visualizations.
Automation: Saves time by streamlining report creation processes.

What benefits and ROI should users expect?

Efficient Data Management: Streamlines integration from multiple sources.
Enhanced Decision-Making: Predictive analytics supports strategic planning.
Time Savings: Automates complex reporting tasks, boosting productivity.

In financial, sales, and CRM analytics, Zoho Analytics is utilized for process improvement by consolidating data from sources like Zoho CRM, People, and SalesIQ. It aids organizations in forecasting, monitoring trends, optimizing operations, and analyzing HR data. Companies benefit from its ability to present real-time reports and visualizations, supporting informed business activities.

Zoho

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Domo vs. Zoho Analytics

May 2026

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