Domo vs Looker Studio comparison

Domo and Google are both solutions in the Reporting category. Domo is ranked #3 with an average rating of 7.8, while Google is ranked #12 with an average rating of 7.6. Domo holds a 6.0% mindshare in RT, compared to Google’s 2.5% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Domo

Read 48 Domo reviews

7,948 Views
4,133 Comparison Views

85% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

2,763 Views
1,575 Comparison Views

83% willing to recommend

Domo

Looker Studio

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Domo and Looker Studio are competitive analytics platforms with distinctive strengths. Domo has the advantage with its comprehensive feature set, offering extensive data integration capabilities and ETL functionalities.

Features: Domo offers robust ETL capabilities, efficient dashboard creation, and vast data connector options, making it versatile for large enterprises and appealing for varied skill levels. Looker Studio provides smooth integration with Excel and Google Sheets, efficient data aggregation before visualization, and facilitates easy data management and dashboard creation.

Room for Improvement: Domo could improve visualization options and speed in rendering; addressing challenges in merging data from various sources could enhance user experience. Looker Studio should focus on advanced features for large datasets, a deeper set of visualization tools, and better user interface responsiveness.

Ease of Deployment and Customer Service: Domo offers deployment options including on-premises and hybrid solutions, with generally responsive customer service but some areas need better responsiveness. Looker Studio, mainly cloud-based, relies on Google infrastructure but sometimes faces delayed responses and inadequate initial setup support.

Pricing and ROI: Domo is often seen as more expensive but offers rapid ROI, deemed worthwhile by many users especially in sectors like retail and finance. Looker Studio integrates with the Google environment at no direct cost for basic use, though additional data management and IT support costs may impact overall ROI.

To learn more, read our detailed Domo vs. Looker Studio Report (Updated: April 2026).

Buyer's Guide

Domo vs. Looker Studio

April 2026

Download the complete report

Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Reporting

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (18th), BI (Business Intelligence) Tools (5th), Business Performance Management (6th), Data Visualization (7th)

Looker Studio

Ranking in Reporting

12th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Domo is 6.0%, down from 11.8% compared to the previous year. The mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Domo	6.0%
Looker Studio	2.5%
Other	91.5%

Reporting

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"We have absolutely seen return on our investment."

"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pros

"The product's initial setup phase is very simple."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"I would rate this solution eight or nine out of ten."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"We previously used Microsoft Power BI, but Google is better."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

More Looker Studio pros

Cons

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"However, this product has not been tested on a robust enterprise-scale application where we handle billions and billions of records, so this is where we see the application breathing out a bit."

"It is expensive."

"One of the improvements that could be made is related to improved storage options."

More Domo cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"Looker Studio did not fit our needs for scalability."

"Panels are not as easy to use as other data extraction UIs."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"It's not yet a replacement for a complete BI tool."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

More Looker Studio cons

Pricing and Cost Advice

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"Domo is slightly costly but it's much cheaper than some."

"The pricing differs from customer to customer, depending on the package."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"It is on the pricier end."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

More Domo pricing and cost advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The tool is free."

"The solution is free but the Google Looker is expensive."

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893,221 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

Manufacturing Company

Financial Services Firm

Comms Service Provider

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 21% of the time

Microsoft Power BI vs Domo

Compared 19% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

More Domo Competitors

Amazon QuickSight vs Looker Studio

Compared 15% of the time

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 7% of the time

Zendesk vs Looker Studio

Compared 5% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Domo

May 2026

Download Domo product report

Buyer's Guide

Looker Studio

May 2026

Download Looker Studio product report

Also Known As

corda

Data Studio

Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Genesys, Shueisha

Buyer's Guide

Domo vs. Looker Studio

April 2026

Free Report: Domo vs. Looker Studio

Find out what your peers are saying about Domo vs. Looker Studio and other solutions. Updated: April 2026.

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