Domo vs Looker Studio comparison

Domo and Google are both solutions in the Reporting category. Domo is ranked #4 with an average rating of 7.8, while Google is ranked #11 with an average rating of 7.6. Domo holds a 8.5% mindshare in RT, compared to Google’s 2.6% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
3,711 Comparison Views

85% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

2,110 Views
1,076 Comparison Views

83% willing to recommend

Domo

Looker Studio

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Domo and Looker Studio are competitive analytics platforms with distinctive strengths. Domo has the advantage with its comprehensive feature set, offering extensive data integration capabilities and ETL functionalities.

Features: Domo offers robust ETL capabilities, efficient dashboard creation, and vast data connector options, making it versatile for large enterprises and appealing for varied skill levels. Looker Studio provides smooth integration with Excel and Google Sheets, efficient data aggregation before visualization, and facilitates easy data management and dashboard creation.

Room for Improvement: Domo could improve visualization options and speed in rendering; addressing challenges in merging data from various sources could enhance user experience. Looker Studio should focus on advanced features for large datasets, a deeper set of visualization tools, and better user interface responsiveness.

Ease of Deployment and Customer Service: Domo offers deployment options including on-premises and hybrid solutions, with generally responsive customer service but some areas need better responsiveness. Looker Studio, mainly cloud-based, relies on Google infrastructure but sometimes faces delayed responses and inadequate initial setup support.

Pricing and ROI: Domo is often seen as more expensive but offers rapid ROI, deemed worthwhile by many users especially in sectors like retail and finance. Looker Studio integrates with the Google environment at no direct cost for basic use, though additional data management and IT support costs may impact overall ROI.

To learn more, read our detailed Domo vs. Looker Studio Report (Updated: March 2026).

Buyer's Guide

Domo vs. Looker Studio

March 2026

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Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Reporting

4th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Data Visualization (5th)

Looker Studio

Ranking in Reporting

11th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Reporting category, the mindshare of Domo is 8.5%, down from 13.0% compared to the previous year. The mindshare of Looker Studio is 2.6%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Domo	8.5%
Looker Studio	2.6%
Other	88.9%

Reporting

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

More Domo pros

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"Valuable features include advanced integrated analysis and easy implementation."

"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."

More Looker Studio pros

Cons

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"They should include service-based reporting features."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

More Domo cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Stability and scalability an be improved for a full ten."

"Looker Studio did not fit our needs for scalability."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

More Looker Studio cons

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"The pricing differs from customer to customer, depending on the package."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"I think it is reasonable."

"For about 100 users our cost is $95,800."

"The solution is expensive compared to one of its competitors."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The tool is free."

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Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 26% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Amazon QuickSight vs Looker Studio

Compared 22% of the time

Microsoft Power BI vs Looker Studio

Compared 12% of the time

Tableau Enterprise vs Looker Studio

Compared 10% of the time

RStudio Connect vs Looker Studio

Compared 5% of the time

Zendesk vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Domo

March 2026

Download Domo product report

Buyer's Guide

Looker Studio

March 2026

Download Looker Studio product report

Also Known As

corda

Data Studio

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Genesys, Shueisha

Buyer's Guide

Domo vs. Looker Studio

March 2026

Free Report: Domo vs. Looker Studio

Find out what your peers are saying about Domo vs. Looker Studio and other solutions. Updated: March 2026.

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