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Ascend.io vs Fivetran comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ascend.io
Ranking in Data Integration
36th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of February 2026, in the Data Integration category, the mindshare of Ascend.io is 0.4%, up from 0.1% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran1.8%
Ascend.io0.4%
Other97.8%
Data Integration
 

Featured Reviews

reviewer2784462 - PeerSpot reviewer
Software Engineer at a tech vendor with 10,001+ employees
Automated data pipelines have transformed complex workloads and now deliver faster, reliable insight
The standout feature is the Data Awareness Engine, in my opinion the intelligent control plane. Unlike traditional orchestrators that run tasks based on schedules or external events, Ascend.io understands the state of the data. If a source file changes or transformation logic is updated, the engine automatically identifies only the impacted data partitions and recalculates exclusively those. This eliminated the need to write complex logic for partial reloads and ensures that downstream data is always consistent with the latest version of the code. Ascend.io impacted my organization positively because it helped me solve my problem by solving our operational maintenance crisis. Previously, every time a Spark job failed, we had to manually intervene to clean up partial data and restart the pipeline. With Ascend.io, infrastructure management and checkpointing are fully automated. It drastically reduced our technical debt, allowing our data engineers to focus on business logic rather than cluster management or writing boilerplate ingestion code. Code reduction eliminated 60% to 70% of custom Spark code. Operational cost saw a 30% reduction in man-hours dedicated to pipeline maintenance and incident management. The meantime to recovery reduced from hours to minutes due to automatic failure tracking. With Ascend.io, you write what you want, not how to do it. It is a declarative approach and reduces code by 80%. This is very important to me. A good feature is the integrated lineage because an instant visualization of data flow across all components is very useful.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Ascend.io, infrastructure management and checkpointing are fully automated, drastically reducing our technical debt, allowing our data engineers to focus on business logic rather than cluster management or writing boilerplate ingestion code."
"The most valuable feature of Fivetran so far is the data replication; the real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline."
"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."
"The simplicity and scalability are the strongest features of Fivetran."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
 

Cons

"Ascend.io can be improved regarding the initial learning curve because for those used to writing pure Spark code, a mindset shift is required to trust the tool's automation."
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"There is not a lot of options to customize the pipeline, and the cost is high."
"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."
"Fivetran could improve in the area of customization, especially in how they socialize their tools."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
 

Pricing and Cost Advice

Information not available
"The pricing model is okay and mid to large companies will not have an issue with it."
"I rate the pricing a six out of ten."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"The solution is affordable."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

What is your experience regarding pricing and costs for Ascend.io?
Our experience has been very positive due to the AWS Marketplace integration. The customer shared this feedback with us. Regarding setup cost, they were remarkably low because Ascend.io is a SaaS p...
What needs improvement with Ascend.io?
Ascend.io can be improved regarding the initial learning curve because for those used to writing pure Spark code, a mindset shift is required to trust the tool's automation. Another area for improv...
What is your primary use case for Ascend.io?
My main use case for Ascend.io is that we have been working with an e-commerce client that was struggling to manage the complexity of their ETL pipelines. The team was spending 80% of their time wr...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Information Not Available
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Microsoft, Informatica, IBM and others in Data Integration. Updated: January 2026.
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