Fivetran vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Fivetran and Informatica are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 7.8, while Informatica is ranked #3 with an average rating of 7.7. Fivetran holds a 2.2% mindshare in DI, compared to Informatica’s 4.6% mindshare. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 93% of Informatica users who would recommend it.

Fivetran

Read 25 Fivetran reviews

3,228 Views
2,319 Comparison Views

88% willing to recommend

Informatica Intelligent Dat...

Read 182 Informatica Intelligent Data Management Cloud (IDMC) reviews

10,111 Views
7,281 Comparison Views

93% willing to recommend

Fivetran

Informatica Intelligent Dat...

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 3, 2024

Informatica IDMC and Fivetran are leading competitors in the data management and integration category. While Informatica offers a wider range of enterprise data management features, Fivetran stands out for its simplicity and efficient data replication capabilities.

Features: Informatica IDMC integrates MDM, data quality, and data integration modules, offering golden record management, data cleansing, and deduplication features. It supports flexible architectures and domain management. Fivetran provides easy-to-use managed pipelines for data replication and integrates transformation tools like DBT, enabling robust ETL workflows without the need for additional tools.

Room for Improvement: Informatica IDMC users report integration and interface usability challenges, as well as limitations with SAP and data stewardship. Fivetran faces criticism for high pricing on large data volumes and limited customization options. Enhancements in data observability and reverse ETL capabilities could expand its data management offerings.

Ease of Deployment and Customer Service: Informatica IDMC supports on-premises, hybrid, and cloud deployments, offering flexibility but potential complexity. Its customer support is generally responsive but with some areas needing improvement. Fivetran's cloud deployment is quick and simple, while customer service receives varied reviews, being strong in ongoing support, though service quality can be inconsistent.

Pricing and ROI: Informatica IDMC is perceived as expensive due to its comprehensive features, yet customers find value in its enterprise-grade capabilities. Fivetran uses a consumption-based pricing model, which may become costly with high data usage but provides scalability and affordability for smaller operations. Both solutions deliver significant ROI through improved data management efficiencies.

To learn more, read our detailed Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC) Report (Updated: February 2025).

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2025

Download the complete report

Helped 845,040 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

12th

Ranking in Cloud Data Integration

8th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd)

Informatica Intelligent Dat...

Ranking in Data Integration

3rd

Ranking in Cloud Data Integration

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

182

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Mindshare comparison

As of April 2025, in the Data Integration category, the mindshare of Fivetran is 2.2%, up from 1.9% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.6%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

Read full review

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"The most important feature of the solution is its ability to build data pipelines in less time."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."

"The simplicity of the solution is its valuable feature."

"It is not like a traditional ETL, but it gives quite a lot of flexibility."

"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."

"The product is very easy to use and very easy to configure."

More Fivetran pros

"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."

"It is a highly scalable solution."

"The solution's initial setup is quite straightforward."

"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."

"I think that it's a good solution...It is stable because we have the experience to deploy this solution."

"The scalability is very high."

"The most important features are the mastering of the data and the UI intuitiveness."

"The solution is stable."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"It should have a few more monitoring functionalities."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"The connections with SAP must be improved."

"There is not a lot of options to customize the pipeline, and the cost is high."

"The interface needs to be more user-friendly."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

More Fivetran cons

"In terms of what could be improved, they need to create a rules repository. Business rules for the attributes that you have, keeping them in that central repository, and governance of them is something which Axon is lacking a bit. The Informatica Data Quality tool actually caters to that, so that's probably why they have not built that up in the Axon, but it is definitely something that can be built in to this product, as well."

"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."

"Informatica MDM has a complex user interface, which could be improved."

"Certain applications are not being synced with the ION."

"I need to have some insight into the tool's cloud capabilities."

"There is room for improvement at the highest level in terms of useability and connectors for various types of new applications. The row processing performance could be better because you experience some latency dealing with high volumes of data. Most organizations will be dealing with multiple cloud applications, so you could see performance issues moving from one system to another."

"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."

"Informatica MDM has limitations with connectivity."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"The solution is affordable."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"I rate the pricing a six out of ten."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"The pricing model is okay and mid to large companies will not have an issue with it."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

More Fivetran pricing and cost advice

"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."

"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."

"Informatica MDM's price could be lower."

"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

"The price is high, but the competitors are even higher, like Collibra."

"The pricing is quite flexible."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Integration solutions are best for your needs.

See recommendations

845,040 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

27%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

See all answers

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

Comparisons

AWS Database Migration Service vs Fivetran

Compared 16% of the time

Oracle GoldenGate vs Fivetran

Compared 14% of the time

Qlik Replicate vs Fivetran

Compared 8% of the time

Azure Data Factory vs Fivetran

Compared 7% of the time

Boomi iPaaS vs Fivetran

Compared 3% of the time

More Fivetran Competitors

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 6% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 6% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Product Reports

Buyer's Guide

Fivetran

March 2025

Download Fivetran product report

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

March 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Also Known As

No data available

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

The Travel Company, Carbonite

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2025

Free Report: Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

Find out what your peers are saying about Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: February 2025.

DOWNLOAD NOW

845,040 professionals have used our research since 2012.

See our Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC) report.

See our list of best Data Integration vendors and best Cloud Data Integration vendors.

We monitor all Data Integration reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.