Aurea CX Messenger vs VMware Tanzu Data Solutions comparison

Aurea and Broadcom are both solutions in the Message Queue (MQ) Software category. Aurea is ranked #12, while Broadcom is ranked #5 with an average rating of 8.6. Aurea holds a 2.5% mindshare in MQ, compared to Broadcom’s 7.5% mindshare. Additionally, 100% of Aurea users are willing to recommend the solution, compared to 89% of Broadcom users who would recommend it.

Aurea CX Messenger

Read 7 Aurea CX Messenger reviews

1,166 Views
326 Comparison Views

100% willing to recommend

VMware Tanzu Data Solutions

Read 85 VMware Tanzu Data Solutions reviews

4,732 Views
1,420 Comparison Views

89% willing to recommend

Aurea CX Messenger

VMware Tanzu Data Solutions

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Executive SummaryUpdated on Jan 27, 2025

VMware Tanzu Data Solutions and Aurea CX Messenger are leaders in data management and message queuing, respectively. VMware's robust support and competitive pricing give it an edge in cloud environments, while Aurea provides valuable real-time features at a balanced cost.

Features: VMware Tanzu Greenplum is recognized for its Massively Parallel Processing (MPP), data compression, and a wide range of SQL and programming language support. It offers enhanced data performance with distributed architecture, vital for large datasets. Aurea CX Messenger excels in message queuing, scalable architecture, and integration with durable messaging and clustering for high availability, ideal for real-time data handling projects.

Room for Improvement: VMware Tanzu Data Solutions needs improved stability, better scaling, and enhanced Big Data integration. Issues include query result consistency and outdated PostgreSQL features, with demands for improved upgrade paths and appliance reliability. Aurea CX Messenger requires improved alerts and a modern dashboard, with users desiring streamlined configuration and better message load management in large-scale deployments.

Ease of Deployment and Customer Service: VMware Tanzu Data Solutions enables flexible deployment across cloud environments with robust technical support and satisfactory customer service. Its support team offers comprehensive assistance. Aurea CX Messenger focuses on on-premises deployment, with effective and reliable technical support. VMware Tanzu stands out in hybrid and multi-cloud settings due to its flexibility.

Pricing and ROI: VMware Tanzu Data Solutions uses an open-source model with competitive paid support options, supporting large deployments with valuable features. Aurea CX Messenger operates on a subscription model, including various environments without extra licensing costs, making it a cost-competitive choice over more expensive enterprise solutions.

To learn more, read our detailed Aurea CX Messenger vs. VMware Tanzu Data Solutions Report (Updated: March 2026).

Buyer's Guide

Aurea CX Messenger vs. VMware Tanzu Data Solutions

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Aurea CX Messenger

Ranking in Message Queue (MQ) Software

12th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Business Activity Monitoring (4th), Enterprise Service Bus (ESB) (14th), SOA Governance (7th), Message Oriented Middleware (MOM) (8th)

VMware Tanzu Data Solutions

Ranking in Message Queue (MQ) Software

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Database Development and Management (5th), Relational Databases Tools (12th), Data Warehouse (10th)

Mindshare comparison

As of March 2026, in the Message Queue (MQ) Software category, the mindshare of Aurea CX Messenger is 2.5%, up from 0.6% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 7.5%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Queue (MQ) Software Mindshare Distribution
Product	Mindshare (%)
VMware Tanzu Data Solutions	7.5%
Aurea CX Messenger	2.5%
Other	90.0%

Message Queue (MQ) Software

Featured Reviews

Radhey Rajput

Sr. IT Analyst at NCR Corporation

Lightweight and efficient solution

It's very good and lightweight. But, it does not provide web service communication. But it is excellent for internal connections One valuable feature is the messaging broker. If there is a disruption, it restores the messages. And when the application is running, it delivers all the messages. The…

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Karthik Shivaram

Sr. Manager at STI INFOTECH PVT LTD

Improved multi-cloud data management has simplified operations and supports seamless Kubernetes

From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ESB: Provides all kind of possibilities to resolve business needs. A lot of ready to use services plus custom Java services. I used a lot of them all."

"The features that I have found most valuable are that it is very easy to develop. Most of it is graphical, but we also have the option to add any custom call that you need."

"SDM: User-friendly tool which allows for a seamless approach to performing hotfixes, if required."

"Before this, there was a separate front-end software setup for different departments in the organization, which is now clubbed together and provides a single platform for all departments functioning on different business aspects."

"Sonic is lightweight, scalable, and does the work; easy to start, setup, and manage, and compared with Oracle much easier and cheaper."

"The solution is highly scalable, this is very important for us. It can handle a lot of messages."

"The solution offers excellent stability."

"The Messenger Broker is a really good feature."

More Aurea CX Messenger pros

"This is a great product; it is lightweight, supports cloud native applications, is easy to implement, is easily manageable, and has excellent support."

"Simple and straightforward admin portals: Made it easy for users and worked out excellently for our requirements"

"Very good and cost effective with very good customer support."

"Pivotal Greenplum's shared-nothing architecture."

"Greenplum is a high powered, multi-node database that was chosen for its capacity to ingest and query data at extremely high rates of speed, enabling in-database analytics and statistical output on granular levels of data that was otherwise inaccessible before its deployment."

"With RabbitMQ cluster servicing micro-services, we don't have any downtime and we don't lose any data."

"RabbitMQ helped us build a database synchronization framework that allowed us to transfer our clients data to our cloud based data processing centers."

"The previous data warehouse was built in Oracle, and one of the things which has improved in GreenPlum is that we can query millions of rows at speed, without creating lags."

Cons

"The improvement is that it should be on the cloud and use web services."

"They should not be frequently upgrading the product version."

"It should include/add more services with the product as per market demand. It should include custom Java services developed by any organization or provide a platform where users/developers can share ideas/custom services, etc."

"I would definitely like to see marketing for this product."

"The solution needs to improve support for new, more recent protocols on the API."

"Aurea CX Messenger could improve by making better use of the new APIs"

"You should not hurry with upgrades without testing the whole product completely."

"I don't know if the last version has the cloud option, but maybe that could be good. That could be something that is included."

More Aurea CX Messenger cons

"The next release should include some of the flexibility and features that Kafka offers."

"When you have complex tasks, RabbitMQ is hard to use."

"One of the disadvantages, not a disadvantage with the product itself, but overall, is the expertise in the marketplace. It's not easy to find a Greenplum administrator in the market, compared to other products such as Oracle."

"I would like to see better documentation on how to set up complex webs of RabbitMQ servers — master/slave, multi-master, etc."

"Some integration with other platforms like design tools, and ETL development tools, that will enable some advanced functionality, like fully down processing, etc."

"The installation is difficult and should be made easier."

"The solution needs improvement on performance."

"The ongoing response from their support on certain technical issues has been slow. It would help if we can have a faster turn-around here."

Pricing and Cost Advice

"Much better than Oracle SOA Suite."

"The pricing is not so high."

"You pay nothing for licensing, because the commercial model is a subscription. Other environments, such as QA and Development, are included in the subscription"

"The pricing for RabbitMQ is reasonable. It is worth the cost."

"On a scale of one to five, with five being the most competitive pricing, I would rate this solution as a four."

"The product is available for free use since it is an open-source technology."

"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."

"It is the best product with best fit for price/performance customer objectives."

"This is an open source solution."

"It’s an open-source solution."

"Since the tool is an open-source product, there is no need to pay anything."

More VMware Tanzu Data Solutions pricing and cost advice

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Top Industries

By visitors reading reviews

Non Profit

10%

Manufacturing Company

10%

Media Company

Financial Services Firm

13%

Manufacturing Company

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	11
Large Enterprise	49

Questions from the Community

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How does IBM MQ compare with VMware RabbitMQ?

IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...

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What do you like most about VMware RabbitMQ?

RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the pro...

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What is your experience regarding pricing and costs for VMware RabbitMQ?

The product is free of cost.

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Comparisons

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Compared 9% of the time

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Compared 9% of the time

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Compared 9% of the time

ActiveMQ vs Aurea CX Messenger

Compared 8% of the time

webMethods.io vs Aurea CX Messenger

Compared 7% of the time

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Compared 6% of the time

Oracle Exadata vs VMware Tanzu Data Solutions

Compared 5% of the time

IBM MQ vs VMware Tanzu Data Solutions

Compared 5% of the time

Snowflake vs VMware Tanzu Data Solutions

Compared 4% of the time

ActiveMQ vs VMware Tanzu Data Solutions

Compared 4% of the time

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Product Reports

Buyer's Guide

Business Activity Monitoring

March 2026

Download Aurea CX Messenger product report

Buyer's Guide

VMware Tanzu Data Solutions

February 2026

Download VMware Tanzu Data Solutions product report

Also Known As

CX Messenger Enterprise, Aurea Sonic ESB, Aurea Sonic, Aurea Sonic MQ

Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres

Overview

CX Messenger lets your technology keep pace with your business. Aurea’s industry leading Enterprise Service Bus (ESB) lets you adapt and change your infrastructure with plug-and-play speed and ease.

Aurea

VMware Tanzu is a robust platform tailored for data warehousing, complex analytics, BI applications, and predictive analytics. It excels in scalability, performance, and parallel processing, enhancing data handling efficiency. Users report significant productivity improvements and streamlined operations, making it ideal for comprehensive data solutions.

Broadcom

Sample Customers

Heathrow, HomeServe, Paypal, Freedom Mortgage

General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University

Buyer's Guide

Aurea CX Messenger vs. VMware Tanzu Data Solutions

March 2026

Free Report: Aurea CX Messenger vs. VMware Tanzu Data Solutions

Find out what your peers are saying about Aurea CX Messenger vs. VMware Tanzu Data Solutions and other solutions. Updated: March 2026.

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