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Avanan vs Fortinet FortiMail comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Fortinet FortiMail
Ranking in Email Security
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
68
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Fortinet FortiMail is 2.9%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail2.9%
Cloudflare One1.6%
Avanan2.2%
Other93.3%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Abhimanyu Das - PeerSpot reviewer
Senior Cybersecurity Engineer at Kyndryl
Targeted email filtering has reduced spam and phishing and now saves significant investigation time
The best features of Fortinet FortiMail include its techniques and tactics, which are highly effective compared to other solutions such as Microsoft 365. Although Fortinet FortiMail may not be as advanced in some aspects, it is well recognized for its strong performance in handling spam and phishing. It performs thorough mail scanning and also offers a sandboxing feature that enhances protection. Fortinet FortiMail has had a positive impact on my organization by significantly reducing unwanted email activities such as spam and phishing. It provides accurate detection and generates results that often exceed what can be achieved through manual analysis. Since deploying Fortinet FortiMail, I have observed a reduction in investigation time by at least 20 to 30 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"I'm very satisfied with the environment and the dashboard."
"Cloudflare Access is a stable solution."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Enables me to work from two locations."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"Cloudflare is by far the most effective solution that I have come across."
"It can retract unsafe emails and remove them from the entire communication channel."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"The ease of installation and the AI capacity of the product are valuable."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Avanan has been an everlasting security solution for our email and messaging applications."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"Fortinet FortiMail is a very good product and reliable, and we find it easy to sell it."
"Through Fortinet FortiMail, we can perfectly authenticate each local mail service and mail release so that only authenticated mail goes out from our domain."
"The biggest implementation my team has done for Fortinet FortiMail was for more than five thousand people, and the most valuable feature was its anti-spam feature."
"We compared it to Sophos, but it is more for users that aren't IT experts."
"Its performance is very good and it is stable."
"This excellent email gateway minimizes spam, inspects suspicious emails and isolates infected attachments with little administrative effort."
"When combining this solution with other Fortinet products, such as FortiGate, it integrates well and provides a comprehensive protection package."
"It has a very high level of security through special licensing with solutions like FortiGuard, sandboxing solutions in the cloud, and URL rewriting solutions."
 

Cons

"I would like them to include a VPN feature to provide a secure connection to the data center."
"Our customers no longer use Cloudflare because its service is subpar."
"For the topic of improvement, providing some training material is one of my suggestions."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"The response time for support must be reduced."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The initial onboarding was causing us some confusion."
"Familiarization with performance for new teams may take a long time."
"It should reduce the amount of time needed for thorough scanning."
"There are times when we have false positives."
"The response to new threats is sometimes slow and can lead to data compromise."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The solution could be improved by providing a virtual machine facility with a complete set of options in the VM setup and by enhancing the clarity of the information supplied for content filtering."
"Limited ability to upgrade hardware may lead to some performance issues that might otherwise be improved."
"Issues with the current email search functionality."
"The solution lacks to provide more visibility when there is a problem, and it needs to be tracked."
"Sometimes it takes a little bit too long to determine if an email is good or not. If they could shorten that time span, it'd be so much better. It does delay our email, which does not make users happy. That said, I would have to say we have not been blacklisted for quite a while now."
"I will not give good marks on their support team."
"FortiMail's dashboard is somewhat complex and could be made simpler."
"The IDE feature in Fortinet is not as good as the rest of the product because it's very difficult to deploy it."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"9,000 Euro per annum for Fortinet Mail and sandbox."
"You need to pay additional fees for premium support."
"Compared to its competitors, Fortinet's products are available at a higher price range."
"There is a license required for this solution and it is on an annual basis. I am satisfied with the price."
"There is a license required for this solution."
"The fees for Fortinet FortiMail can be complicated. However, overall the pricing is fair."
"The licensing model for this solution is better because it is based on the box and not the number of users."
"FortiMail has extra charges for installation, configuration, and project management."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise23
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What needs improvement with Fortinet FortiMail?
I think they should improve Fortinet FortiMail on-premises by enhancing its user interface. Additional features they ...
What is your primary use case for Fortinet FortiMail?
I do have a partnership with Fortinet. I have been both a partner and reseller.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
FortiMail
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Magromer Cueros y Pieles S.A.
Find out what your peers are saying about Avanan vs. Fortinet FortiMail and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.