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Avanan vs Fortinet FortiMail comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Fortinet FortiMail
Ranking in Email Security
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
68
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Fortinet FortiMail is 2.9%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail2.9%
Cloudflare One1.6%
Avanan2.2%
Other93.3%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Abhimanyu Das - PeerSpot reviewer
Senior Cybersecurity Engineer at Kyndryl
Targeted email filtering has reduced spam and phishing and now saves significant investigation time
The best features of Fortinet FortiMail include its techniques and tactics, which are highly effective compared to other solutions such as Microsoft 365. Although Fortinet FortiMail may not be as advanced in some aspects, it is well recognized for its strong performance in handling spam and phishing. It performs thorough mail scanning and also offers a sandboxing feature that enhances protection. Fortinet FortiMail has had a positive impact on my organization by significantly reducing unwanted email activities such as spam and phishing. It provides accurate detection and generates results that often exceed what can be achieved through manual analysis. Since deploying Fortinet FortiMail, I have observed a reduction in investigation time by at least 20 to 30 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The solution has different options that can be used to differentiate DDoS attacks."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare DDoS mitigates DDoS attacks."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"It is simple to deploy this platform and interact with the set features."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The customizable rules allow you to change aspects."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"It can detect corrupted files and filters out documents with viruses."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The ease of installation and the AI capacity of the product are valuable."
"The most valuable feature of Fortinet FortiMail is its fully detailed dashboard."
"FortiMail is a stable product."
"The features I find most valuable in Fortinet FortiMail include its robust security and ease of use."
"The technical support is excellent."
"We do have, as of late, spam outbreaks, and this solution has been pretty reliable in dealing with them."
"It is a scalable solution."
"I think the spamming feature is very valuable."
"FortiMail is an awesome product mechanically."
 

Cons

"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Cloudflare DDoS has poor technical support."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Our customers no longer use Cloudflare because its service is subpar."
"Our subscription plan for the solution has a limitation of bot signatures."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The user experience must be improved."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The sandboxing features are not well done in Fortinet FortiMail, making it an area of improvement."
"I believe there is room for enhancement in content and web security features."
"Fortinet FortiMail could improve general user management. There are no password policies for users."
"The biggest room for improvement would be the deployment. It will be hard for someone who doesn't understand the interface to deploy. If you understand it, you can find your way around the problems."
"I think the security of the product could improve."
"The solution is user-friendly to a degree but the dashboard needs improvement."
"Sometimes, the tool flags legitimate incoming traffic as spam."
"Sometimes, authentic emails get blocked by the solution's firewall."
 

Pricing and Cost Advice

"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"This is a good solution and value for the money."
"9,000 Euro per annum for Fortinet Mail and sandbox."
"It is an expensive product."
"Fortinet FortiMail has an annual license agreement."
"The annual cost is $55,000."
"It is a fairly priced product, considering what it does. The product offers good value for the money users spend on it."
"Fortinet FortiMail is a little bit expensive."
"Price-wise, the solution is not far from Microsoft ATP. So, it is affordable."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise23
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What needs improvement with Fortinet FortiMail?
I think they should improve Fortinet FortiMail on-premises by enhancing its user interface. Additional features they ...
What is your primary use case for Fortinet FortiMail?
I do have a partnership with Fortinet. I have been both a partner and reseller.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
FortiMail
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Magromer Cueros y Pieles S.A.
Find out what your peers are saying about Avanan vs. Fortinet FortiMail and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.