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Avanan vs Fortinet FortiMail comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Fortinet FortiMail
Ranking in Email Security
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
68
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Fortinet FortiMail is 2.7%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail2.7%
Cloudflare One1.7%
Avanan1.9%
Other93.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Abhimanyu Das - PeerSpot reviewer
Senior Cybersecurity Engineer at Kyndryl
Targeted email filtering has reduced spam and phishing and now saves significant investigation time
The best features of Fortinet FortiMail include its techniques and tactics, which are highly effective compared to other solutions such as Microsoft 365. Although Fortinet FortiMail may not be as advanced in some aspects, it is well recognized for its strong performance in handling spam and phishing. It performs thorough mail scanning and also offers a sandboxing feature that enhances protection. Fortinet FortiMail has had a positive impact on my organization by significantly reducing unwanted email activities such as spam and phishing. It provides accurate detection and generates results that often exceed what can be achieved through manual analysis. Since deploying Fortinet FortiMail, I have observed a reduction in investigation time by at least 20 to 30 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare Access is a stable solution."
"Enables me to work from two locations."
"The blocking feature is very good."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"It can detect corrupted files and filters out documents with viruses."
"Easy to use for non-technical users."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"FortiMail possesses notable strengths, and one key feature is its store-and-forward concept."
"The deployment is simple and once up and running it is easy to manage."
"I like the anti-spam and security features of Fortinet FortiMail, and that its features complement each other."
"The solution is very, very stable."
"Technical support is very good."
"The product is easy to use, its performance is very good and it is stable, and the security is quite good overall."
"Fortinet FortiMail has been beneficial to my company; in the past, there were a lot of spam and phishing attempts, but after Fortinet FortiMail was implemented, it provided better protection against spam, phishing attempts, and ransomware."
"I highly recommend the product; the product is easy and there's no complexity, it's easy to use, easy to learn, easy to upgrade, easy to apply any changes, and it offers a good price versus quality balance."
 

Cons

"The initial onboarding was causing us some confusion."
"Feedback could be enhanced."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Our subscription plan for the solution has a limitation of bot signatures."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"They don't have a person to provide support for customers using the solution under their free plan."
"The system could be designed to give corporate emails first priority due to demands."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"Avanan doesn't cover certain tool segments."
"The user experience must be improved."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"The response to new threats is sometimes slow and can lead to data compromise."
"It should reduce the amount of time needed for thorough scanning."
"My customers frequently ask to have detailed documentation for FortiMail and FortiWeb as they have in FortiGate. What they currently have is not enough."
"It would be nice if we could manage the solution from the cloud so I could handle things off-site if necessary."
"Sometimes it takes a little bit too long to determine if an email is good or not. If they could shorten that time span, it'd be so much better. It does delay our email, which does not make users happy. That said, I would have to say we have not been blacklisted for quite a while now."
"Fortinet FortiMail can be improved in terms of its dashboard, which is small and not visually appealing, making deeper investigations difficult."
"The tool needs to improve its pricing policy. Also, it needs to be more user-friendly. I would want it to improve email security as well."
"It is not easy to install."
"High Availability needs improvement."
"I need a stable update in the product that stays for a long time instead of having to deal with frequent updates."
 

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"9,000 Euro per annum for Fortinet Mail and sandbox."
"The tool is very expensive."
"This is a good solution and value for the money."
"There is a license required for this solution."
"Fortinet Fortimail has reasonable pricing."
"The pricing is good."
"Price-wise, you get what you pay for in Fortinet FortiMail. Apart from the licensing costs, no additional expenses are attached to the solution's pricing."
"There is a license required for this solution and it is on an annual basis. I am satisfied with the price."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise23
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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Earn 20 points
What needs improvement with Fortinet FortiMail?
I think they should improve Fortinet FortiMail on-premises by enhancing its user interface. Additional features they ...
What is your primary use case for Fortinet FortiMail?
I do have a partnership with Fortinet. I have been both a partner and reseller.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
FortiMail
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Magromer Cueros y Pieles S.A.
Find out what your peers are saying about Avanan vs. Fortinet FortiMail and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.