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Avanan vs Fortinet FortiMail comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Fortinet FortiMail
Ranking in Email Security
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
68
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Fortinet FortiMail is 2.9%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail2.9%
Cloudflare One1.6%
Avanan2.2%
Other93.3%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Abhimanyu Das - PeerSpot reviewer
Senior Cybersecurity Engineer at Kyndryl
Targeted email filtering has reduced spam and phishing and now saves significant investigation time
The best features of Fortinet FortiMail include its techniques and tactics, which are highly effective compared to other solutions such as Microsoft 365. Although Fortinet FortiMail may not be as advanced in some aspects, it is well recognized for its strong performance in handling spam and phishing. It performs thorough mail scanning and also offers a sandboxing feature that enhances protection. Fortinet FortiMail has had a positive impact on my organization by significantly reducing unwanted email activities such as spam and phishing. It provides accurate detection and generates results that often exceed what can be achieved through manual analysis. Since deploying Fortinet FortiMail, I have observed a reduction in investigation time by at least 20 to 30 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Clover is the best product globally."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"It is a stable solution."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The blocking feature is very good."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare, in my opinion, was easy to implement."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"It is simple to deploy this platform and interact with the set features."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"Easy to use for non-technical users."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"It can retract unsafe emails and remove them from the entire communication channel."
"The most valuable feature of the solution is its interface, allowing users to get around the solution easily. The integration capabilities in the solution are also very easy."
"The GUI isn't hard to use. When we do a demo and explain the features of Fortinet products to our customers, they understand very quickly. They can easily manage their systems without us."
"I think the spamming feature is very valuable."
"I like the anti-spam and security features of Fortinet FortiMail, and that its features complement each other."
"Fortinet FortiMail positively impacts my organization by reducing mail activities such as spam and phishing, and I have noticed specific outcomes since deploying it, such as reducing my time by a minimum of 20 to 30 percent."
"We compared it to Sophos, but it is more for users that aren't IT experts."
"The solution can scale."
"We do have, as of late, spam outbreaks, and this solution has been pretty reliable in dealing with them."
 

Cons

"Operating and tuning the product is difficult."
"The onboarding process can be improved a little bit."
"For the topic of improvement, providing some training material is one of my suggestions."
"The response time for support must be reduced."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"They don't have a person to provide support for customers using the solution under their free plan."
"Our subscription plan for the solution has a limitation of bot signatures."
"Feedback could be enhanced."
"Email querying is not efficient throughout."
"They should come up with a mobile application so that it can be more flexible."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"There are times when we have false positives."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The system could be designed to give corporate emails first priority due to demands."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"They should add a lot of threat-intelligence feeds from different sources - not only from one source (FortiGuard)."
"Sometimes, authentic emails get blocked by the solution's firewall."
"Fortinet FortiMail is considered overpriced by Indian rupee standards. My organization is not profit-making, and academic pricing is required, but it may not be available for security products like FortiGate."
"It would be nice if we could manage the solution from the cloud so I could handle things off-site if necessary."
"Online support sometimes takes up to a week to get back to you."
"The product's cybersecurity features could be better."
"There have been instances when Fortinet FortiMail rejects valid emails because some of the service partners of the customer have not been configured accurately, so the system considered valid mails as attacks to be quarantined, so aside from improving the filters, there should also be an improvement in the categorization of emails in the server."
"In my opinion, points for improvement for Fortinet FortiMail include sometimes the speed and fine-tuning the false positive problems, especially with the signed PDF attachments and the whitelist and blacklist."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"It is reasonable."
"9,000 Euro per annum for Fortinet Mail and sandbox."
"The product's licensing part depends on the number of mailboxes and the hard disk needed by customers. The cost of the license depends on the number of mailboxes and the number of emails."
"The pricing is good."
"The pricing is on the higher side."
"The annual cost is $55,000."
"If you don't need the full bundle that includes everything, you have options for the small or medium enterprise environments."
"Price-wise, you get what you pay for in Fortinet FortiMail. Apart from the licensing costs, no additional expenses are attached to the solution's pricing."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise23
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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Earn 20 points
What needs improvement with Fortinet FortiMail?
I think they should improve Fortinet FortiMail on-premises by enhancing its user interface. Additional features they ...
What is your primary use case for Fortinet FortiMail?
I do have a partnership with Fortinet. I have been both a partner and reseller.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
FortiMail
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Magromer Cueros y Pieles S.A.
Find out what your peers are saying about Avanan vs. Fortinet FortiMail and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.