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Avanan vs Fortinet FortiMail comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
14th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (27th)
Fortinet FortiMail
Ranking in Email Security
4th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
68
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.8% compared to the previous year. The mindshare of Avanan is 2.7%, down from 3.9% compared to the previous year. The mindshare of Fortinet FortiMail is 3.3%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail3.3%
Avanan2.7%
Cloudflare One1.5%
Other92.5%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Abhimanyu Das - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Targeted email filtering has reduced spam and phishing and now saves significant investigation time
The best features of Fortinet FortiMail include its techniques and tactics, which are highly effective compared to other solutions such as Microsoft 365. Although Fortinet FortiMail may not be as advanced in some aspects, it is well recognized for its strong performance in handling spam and phishing. It performs thorough mail scanning and also offers a sandboxing feature that enhances protection. Fortinet FortiMail has had a positive impact on my organization by significantly reducing unwanted email activities such as spam and phishing. It provides accurate detection and generates results that often exceed what can be achieved through manual analysis. Since deploying Fortinet FortiMail, I have observed a reduction in investigation time by at least 20 to 30 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"Cloudflare DDoS mitigates DDoS attacks."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The blocking feature is very good."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare, in my opinion, was easy to implement."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"It is simple to deploy this platform and interact with the set features."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"It can detect corrupted files and filters out documents with viruses."
"It can retract unsafe emails and remove them from the entire communication channel."
"From our experience with Fortinet FortiMail, we have found that it's a very strong platform for ensuring company security."
"The anti-spam features are valuable."
"It is one of the most efficient solutions in our environment. We have more than nine hundred users. All of these users are protected by Fortinet FortiMail."
"The product helps users handle security challenges as it offers prefiltering options and does relatively good incident reporting."
"I think the spamming feature is very valuable."
"The biggest implementation my team has done for Fortinet FortiMail was for more than five thousand people, and the most valuable feature was its anti-spam feature."
"After implementing FortiMail, the spam, and malicious emails we receive have significantly reduced, making it much simpler to manage."
"FortiMail is a stable product."
 

Cons

"The onboarding process can be improved a little bit."
"Cloudflare DDoS has poor technical support."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Operating and tuning the product is difficult."
"Our customers no longer use Cloudflare because its service is subpar."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"The user experience must be improved."
"Familiarization with performance for new teams may take a long time."
"The system could be designed to give corporate emails first priority due to demands."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"They should come up with a mobile application so that it can be more flexible."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"The solution doesn't scale easily."
"The tool needs to improve its pricing policy. Also, it needs to be more user-friendly. I would want it to improve email security as well."
"Fortinet FortiMail can be improved in terms of its dashboard, which is small and not visually appealing, making deeper investigations difficult."
"I don't know if it is possible, but I would like to see Artificial Intelligence and machine learning introduced."
"Improving the upgrade process, making it more user-friendly, and simplifying the management of hardware components could enhance the overall user experience and appeal of Fortinet's email security solution."
"The logging information is sometimes not clear or easy to understand."
"ortiMail has some latency issues and sometimes takes time to receive emails."
"The solution's pricing could be improved."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"You need to pay additional fees for premium support."
"Pricing is based on initial license purchase and use volume."
"In the future I would like it if there's a possibility to lower the price of the bandwidth and UTM. It is quite expensive."
"I have no information on pricing for the competition because right now, my company is working only with Fortinet, but I can say that in general, the price for Fortinet FortiMail was accepted by the customers easily. The POC is also important when a customer is buying a solution. The customer wants to see how the product runs, and as Fortinet FortiMail is a stable product that runs without big issues, it has a bigger chance of getting chosen by customers over its competitors, even if its price may be a little higher. Pricing for the solution is competitive. Sometimes it's less, sometimes it's a little bit higher, but it isn't far from what other solutions charge."
"We paid approximately $30,000 for the solution. It is less expensive than some other solutions. We have one license that carries all the features that we wanted."
"It is reasonable."
"Fortinet Fortimail has reasonable pricing."
"My company has a three-year license for Fortinet FortiMail, including the support, but I'm not so sure of how much the solution costs because I'm not part of the procurement team. What's more important to me is the functionality and stability of Fortinet FortiMail. In terms of Fortinet FortiMail licensing, the cost is calculated based on company requirements. For example, it's based on the features you need for your environment, on capacity, how many CPUs you have, etc."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Computer Software Company
11%
Manufacturing Company
8%
Financial Services Firm
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise23
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What needs improvement with Fortinet FortiMail?
In my opinion, points for improvement for Fortinet FortiMail include sometimes the speed and fine-tuning the false po...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
FortiMail
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Magromer Cueros y Pieles S.A.
Find out what your peers are saying about Avanan vs. Fortinet FortiMail and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.