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Avanan vs Proofpoint Email Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.4
Avanan improved email security, reduced phishing, increased user trust, enhanced mobile protection, and boosted ROI and revenue growth.
Sentiment score
5.9
Proofpoint Email Protection enhances security by reducing spam and threats, though its interface may impact operational efficiency.
The ideal situation would be to have all these portals combined into one unified dashboard.
Information Security Architect at Loews Hotels
 

Customer Service

Sentiment score
8.1
Avanan's customer service is highly responsive, professional, and proactive, with excellent communication and extensive support staff knowledge.
Sentiment score
6.9
Proofpoint Email Protection's support is often praised for expertise and responsiveness but criticized for inconsistencies and sluggish communication.
I am familiar with the granular policy control feature of Proofpoint Email Protection, and I find their support excellent for modifying those policies.
Senior Cybersecurity Specialist at a retailer with 10,001+ employees
If I had to decide on a solid number for the vendor support, I would say it is 8.5.
Consultant at Exelixis Inc
I rate customer support a three out of ten mainly because of the phishing attacks that are getting through.
Information Security Architect at Loews Hotels
 

Scalability Issues

Sentiment score
8.2
Avanan integrates with Office 365 and Google, praised for scalability, admin capabilities, and efficient email protection across diverse organizations.
Sentiment score
7.6
Proofpoint Email Protection offers scalable, adaptable cloud-based architecture, efficiently supporting expansions for businesses of all sizes, despite minor licensing concerns.
Proofpoint is scalable for multi-site organizations with thousands of users.
Products and solutions director at ITVikings
Proofpoint Email Protection is a scalable solution that very much fits our capacity requirements.
Consultant at Exelixis Inc
 

Stability Issues

Sentiment score
8.5
Avanan is highly praised for its stability, efficiency, security, minimal maintenance, seamless Microsoft 365 integration, and reliable AI-based scanning.
Sentiment score
8.1
Proofpoint Email Protection offers consistent stability and reliability, with minor interface issues and infrequent outages reported by users.
When evaluating the stability of Proofpoint Email Protection in regards to downtime, bugs, and glitches, it comes and goes in waves.
Consultant at Exelixis Inc
 

Room For Improvement

Users feel Avanan needs improvements in Active Directory dependency, email quarantining, AI logic, training, UI, performance, pricing, mobile app, and integrations.
Proofpoint Email Protection's high cost and integration challenges hinder its usability, flexibility, and effectiveness in phishing and spam detection.
They need to simplify the administration management of administrators and consolidate that into one place for all their products.
Consultant at Exelixis Inc
Proofpoint could expand its phishing detection capabilities to improve its efficiency.
Products and solutions director at ITVikings
More security could be implemented.
Logistics Manager at a educational organization with 501-1,000 employees
 

Setup Cost

Avanan provides flexible pricing for Office 365, with straightforward setup and costs between $4 to $8 per user.
Proofpoint Email Protection is costly but valued for its robust features despite higher pricing than competitors like Mimecast and Barracuda.
Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees.
Products and solutions director at ITVikings
Additional costs do come in, but it enhances security.
Logistics Manager at a educational organization with 501-1,000 employees
 

Valuable Features

Avanan provides advanced malware and phishing detection, 24/7 cloud protection, easy integration with Microsoft 365, and ensures secure communications.
Proofpoint Email Protection offers robust security, AI-driven threat detection, user-friendly management, and strong support for email threat visibility.
Feature-wise, what I appreciate most about Proofpoint Email Protection is that their bread and butter is their email security gateway.
Consultant at Exelixis Inc
The most beneficial feature of Proofpoint Email Protection is mostly spam filtering; it was very efficient, and we were very happy with the functionality as only relevant emails were allowed for mailboxes.
Manager, IT Director at Cakmak Avukatlik Ortakligi
What I appreciate about the DLP portion specifically is that it is very detailed and customizable.
Information Security Architect at Loews Hotels
 

Categories and Ranking

Avanan
Ranking in Email Security
16th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (28th)
Proofpoint Email Protection
Ranking in Email Security
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
55
Ranking in other categories
Advanced Threat Protection (ATP) (4th), Digital Risk Protection (3rd), Office 365 Protection (2nd), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of January 2026, in the Email Security category, the mindshare of Avanan is 2.9%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.9%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Market Share Distribution
ProductMarket Share (%)
Proofpoint Email Protection7.9%
Avanan2.9%
Other89.2%
Email Security
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Steve Bradbury - PeerSpot reviewer
Consultant at Exelixis Inc
Email defenses have blocked advanced threats and provide deep visibility into risky users
The areas that have room for improvement in Proofpoint Email Protection include their cost of ownership, which is fairly high. To manage and run all their products, I have to list and manage administrators in seven or eight different places. That is too many places to keep track of since for this tool I have to go to one location, and for another tool I have to go to a different location. They need to simplify the administration management of administrators and consolidate that into one place for all their products. Access to all the different products is very scattered. For some products I go to one URL, and for different products I go to a different URL. They have a threat URL that has most of their products in it, but not all. They need to simplify the interface to show all the products I have access to in one location.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
8%
Construction Company
7%
Manufacturing Company
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise14
Large Enterprise18
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
In terms of pricing, it is okay compared to others. I would say it is normal. Additional costs do come in, but it enhances security.
What needs improvement with Proofpoint Email Protection?
I believe they still need to improve by consolidating some portals, as currently, you have to log in separately to a few of them.
 

Also Known As

No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.