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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
109
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.3%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.3%
Cloudflare One1.7%
Avanan1.9%
Other90.1%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare is by far the most effective solution that I have come across."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"It is a stable solution."
"Enables me to work from two locations."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Easy to use for non-technical users."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"It is simple to deploy this platform and interact with the set features."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Overall, using Proofpoint Email Protection has positively impacted our security posture, and we are using multiple products in Proofpoint, including DLP and email protection, and the real-time experience has us very satisfied."
"The solution has very strong detection for most of the phishing and malicious emails received from the outside."
"The archive feature is valuable."
"Proofpoint Email Protection is very effective because they are very proactive, always ahead of the attackers, and were already detecting new kinds of attacks before customers thought about them."
"As a cloud-based product, it can scale well."
"The most valuable feature of Proofpoint Email Protection is the central location dashboard for viewing all the related information for risk."
"The solution is very user-friendly."
"Proofpoint Email Protection has positively impacted our organization's protection and has maintained security very well."
 

Cons

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The initial onboarding was causing us some confusion."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Feedback could be enhanced."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"There are times when we have false positives."
"They should come up with a mobile application so that it can be more flexible."
"Sometimes it detects false positives."
"However, for the cons, it requires continuous policy tuning to manage false positives. A Proofpoint Email Protection engineer requires continuous policy tuning to manage false positives, which is a disadvantage."
"I believe if the GUI were more user-friendly for people using it for the first time, or if there were more training available for end users to share with them, that would be good."
"You only receive one model in Proofpoint Email Protection and the other ones you have to purchase at a high price. There should be more available with the solution and additional models should be less expensive."
"The flexibility of the solution can be improved."
"The disadvantage of Proofpoint Email Protection in comparison to other competitors is its cost."
"Proofpoint Email Protection could improve the Mail Trace feature and make navigation easier."
"Proofpoint Email Protection has a lot of false positives, and the infrastructure is a bit complex."
 

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"The price is reasonable."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"It is multiple times more expensive, which made it very much less attractive."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"The solution is expensive."
"I rate the price of Proofpoint Email Protection a four out of five."
"The licensing is basically $8/user."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
13%
Manufacturing Company
10%
Outsourcing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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What needs improvement with Proofpoint Email Protection?
The downside is I feel the vendor support is a little lacking and should be more responsive. The technical support is...
What is your primary use case for Proofpoint Email Protection?
I am leading this security domain, and my L1 and L2s have been using Proofpoint Email Protection and other modules of...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.