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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare is simple to use."
"Cloudflare is by far the most effective solution that I have come across."
"The solution has different options that can be used to differentiate DDoS attacks."
"Enables me to work from two locations."
"Cloudflare Access is a stable solution."
"It is a stable solution."
"It will take the blow rather than our applications should an attack occur."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The ease of installation and the AI capacity of the product are valuable."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"The power, flexibility, configurability, and Proofpoint Email Protection's professional services were some of the biggest selling points for me at the time and the things that I benefited from the most."
"Proofpoint Email Protection is a very robust solution."
"It's a mature product. It does a good job in detection."
"Using Proofpoint Email Protection has significantly improved SOC analyst workloads for my customers by enhancing response times and adding value through built-in threat investigation tools."
"The Phish Alarm button allows users to submit questionable emails for review and complete analysis."
"The anti-spam features are excellent on the email firewalls."
"The most valuable feature is the ability to remove bad messages that were delivered, prior to being classified as unwanted."
"Proofpoint Email Protection has positively impacted my organization by simplifying the analysis of emails since it provides segregated statements that highlight the important parameters we need to check, allowing us to efficiently conclude if the alerts are false positives or true positives."
 

Cons

"Cloudflare DDoS has poor technical support."
"For the topic of improvement, providing some training material is one of my suggestions."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The onboarding process can be improved a little bit."
"Operating and tuning the product is difficult."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Frequent updates should be made on time to keep the system running effectively."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The response to new threats is sometimes slow and can lead to data compromise."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"I remember having multiple tickets and cases from customers where when a link was broken or incorrect, URL Defense would start to apply and completely block the URL."
"I want Security Awareness Training in there as a package deal. A lot of companies are starting to value email security a little bit more and take it a little bit more seriously, and the great product that we link together with a lot of these sales is a training product called Security Awareness Training. It is an upsell that we do with Proofpoint, and it is definitely something that I recommend everybody with email security to look into. It would be great if Security Awareness Training is included with the email security."
"The false positives are an issue. There are many false positives that come in, which you report to Proofpoint."
"Proofpoint Email Protection can be improved by using more AI-powered features."
"Proofpoint Email Protection needs to enhance its capabilities for AI-related threats as it is primarily a rule-based solution."
"The solution should add post-sales training."
"I believe they still need to improve by consolidating some portals, as currently, you have to log in separately to a few of them."
"As far as visibility goes, it is definitely attainable, but additional appliances must be purchased for Proofpoint. I would rate visibility at approximately 50 to 60 percent."
 

Pricing and Cost Advice

"The solution's pricing lacks transparency."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"It is multiple times more expensive, which made it very much less attractive."
"In general, the pricing is competitive."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"The solution uses a licensing model that is reasonable compared to other products."
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"I rate the price of Proofpoint Email Protection a four out of five."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I am not informed about the pricing, setup costs, or licensing as it is handled by a different team. I come from a te...
What needs improvement with Proofpoint Email Protection?
For improvement, the dashboard of Proofpoint Email Protection needs some enhancement. Currently, we are using multipl...
What is your primary use case for Proofpoint Email Protection?
In our environment, we are using Proofpoint Email Protection for inbound email protection as a primary gateway, while...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.