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Avanan vs Guardz comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
Guardz
Ranking in Email Security
40th
Ranking in Data Loss Prevention (DLP)
56th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
1
Ranking in other categories
Endpoint Detection and Response (EDR) (71st), Ransomware Protection (16th)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Guardz is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Cloudflare One1.7%
Avanan1.9%
Guardz0.7%
Other95.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Steve Bowtell - PeerSpot reviewer
Managing Director at Cyber Active
Exceptionally easy to integrate and covers a multitude of cybersecurity issues
The solution's interface appears very simple, but it is very complicated in the back end. So, it removes all the complications that an MSP or an MSSP would normally have. The solution's maintenance depends on whether you run it like an MDR platform where you provide the detection response part for the customer. That would normally be the MSP part. Sometimes, you have customers who are just happy to get an email and tell them what the problem is, and they fix it themselves. If there's no in-house expertise, the MSP or the MSSP can do the maintenance. If there's in-house expertise, it's just a matter of advising them. Overall, I rate the solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"The blocking feature is very good."
"Enables me to work from two locations."
"It is a stable solution."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare is by far the most effective solution that I have come across."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"The solution is exceptionally easy to integrate and covers a multitude of cybersecurity issues."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"The response time for support must be reduced."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The onboarding process can be improved a little bit."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Feedback could be enhanced."
"They should come up with a mobile application so that it can be more flexible."
"There are times when we have false positives."
"The system response in a slow computing device affects performance when sending and receiving emails."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Avanan doesn't cover certain tool segments."
"Frequent updates should be made on time to keep the system running effectively."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The solution's security awareness training and phishing are very United States-focused and don't work very well in Australia."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"I like Guardz's pricing model because it's very cost-effective and has no long-term commitments."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Comms Service Provider
10%
Educational Organization
9%
Construction Company
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
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Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Proofpoint, Microsoft, Check Point Software Technologies and others in Email Security. Updated: July 2026.
908,834 professionals have used our research since 2012.