

Segment and BigID Next are two products in the data management and privacy sector. Segment has competitive pricing and robust support, while BigID Next shines in feature richness, making it ideal for advanced data management.
Features: Segment offers customer data integration, real-time data flow, and streamlined data management. BigID Next provides comprehensive data discovery, privacy management, and regulatory compliance.
Ease of Deployment and Customer Service: Segment is known for its user-friendly deployment model and strong customer support. BigID Next provides a more complex deployment tailored for enterprise-level data privacy needs.
Pricing and ROI: Segment is cost-effective with a focus on rapid ROI through streamlined data processes. BigID Next involves higher upfront costs but delivers long-term ROI through its robust privacy and compliance features.
It is one of the best tools in the market.
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Engineering effort related to data integration and tracking maintenance decreased by roughly 40 to 50%.
It's hard to quantify exactly the hours spent, but from that abandoned basket flow, it was something around seven million DKK that has been made since we launched it.
This also helped us save around 40,000 US dollars across all different personnel in cost per project.
BigID has one of the best technical support teams.
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
developing the custom connectors was relatively easy because of the courses I attended at BigID University and the support given by the BigID engineering team.
Segment's customer support is amazing.
At our initial phase, whenever I required any help related to the setup, I contacted them and they provided me with the solution in very little time.
I received my reply from Segment support team within 24 hours.
I have added very large data sources to the BigID environment, and it remains stable.
BigID is scalable, allowing you to purchase as many scanners as you want.
As our user base, event volumes, and number of integrations increased over time, Segment was able to handle the additional load without requiring any major architectural changes from our side.
It's fully capable of handling all of the different use cases that we have in our company and we have a very complicated company.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
I have not experienced any critical outages directly impacting our business operations.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
More flexibility in pricing models or clear scaling options would make it easier for mid-sized companies to expand usage without significant budget concerns.
These video tutorials would really illustrate how to use the tool to its full potential.
A standardized SOP would help us create our own integrations to newly created destinations.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
The pricing is competitive in the market, however, I need to ask for the right price.
I know that we're very happy with the pricing so far.
One of the best features of BigID is its strength in data discovery and governance.
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
I think predictive audiences require a 360 view of the customer in order to create these types of AI audiences because they use a lot of different data points.
Segment has improved our data quality and our ease of collection, and most importantly, it has saved us time by not having to maintain a custom tool for server-side tracking.
Segment has positively impacted my organization by reducing implementation time to one-third of what it previously took.
| Product | Mindshare (%) |
|---|---|
| BigID Next | 4.2% |
| Segment | 0.7% |
| Other | 95.1% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Large Enterprise | 11 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 3 |
BigID Next offers advanced data discovery, classification, and governance tools, streamlining compliance with privacy laws while integrating seamlessly with Microsoft platforms.
BigID Next provides comprehensive data management through machine learning-enhanced capabilities, supporting data discovery and classification for both structured and unstructured data. By simplifying processes for GDPR and CCPA compliance, and facilitating data scanning and mapping across databases, it optimizes data management. Automation is central to its design, with solutions for DSAR requests, organizing data with security labels, and ensuring a holistic organizational data view. Improvements in navigation, bug fixes, and scan reliability remain essential, along with enhancing classifiers for broader region coverage.
What features does BigID Next offer?
What benefits should users look for?
BigID Next is commonly implemented in industries needing robust data governance, such as finance and healthcare, where data privacy and compliance with regulations are critical. It aids in scanning and classifying extensive data volumes, helping businesses maintain regulatory compliance while managing data risks effectively.
Segment offers dynamic audience-building and precise tracking, enhancing marketing efficiency and simplifying data management for businesses. It integrates well with analytics services, promoting effective customer insights and personalized campaign executions.
Segment provides businesses with sophisticated tools that streamline workflows and improve campaign efficiency. With user-friendly implementation, it significantly enhances marketing outcomes by simplifying data management through seamless integration with analytics services. Its unified profile system facilitates comprehensive customer insights, while reducing integration efforts via built-in links to diverse data sources. Businesses benefit from highly accurate website tracking and powerful predictive audience tools, ensuring that their marketing strategies effectively target main audiences and achieve better personalization.
What are the key features of Segment?Industries leverage Segment for its ability to serve as a central data hub, effectively managing CRM integrations and audience targeting. Companies utilize it to connect databases for tracking and analyzing server-side user actions. Retail businesses employ it for journey building and cart abandonment tracking, while tech firms optimize sales funnels through strategic data management, leading to more effective lead qualification and conversion processes.
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