Branch vs Velti Mobile Interactive Group comparison

Branch is a leading mobile linking platform designed to enhance user engagement and maximize app growth. Through tailored deep linking solutions, it ensures seamless user experiences across platforms, driving retention and boosting conversion rates for businesses.

With its flexibility and comprehensive features, Branch provides robust support for growth marketing and user acquisition strategies. It offers in-depth analytics to leverage user data, refine marketing efforts, and optimize mobile strategies for app developers and marketers. Its integration capabilities simplify cross-platform navigation, offering detailed insights into user behavior, which allows companies to tailor experiences directly to user needs.

• Deep Linking: Delivers seamless routing of users to specific app content, enhancing engagement.
• Attribution Analytics: Provides detailed insights into marketing impact and app performance, helping refine promotional strategies.
• Cross-Platform Support: Ensures consistent experiences across mobile and web platforms.
• Fraud Detection: Protects marketing investments by identifying and preventing fraudulent activities.

• Increased Retention: By providing seamless user journeys, it drives higher retention rates.
• Enhanced Conversion: Optimizes the user path, leading to increased app downloads and user actions.
• Improved Engagement: Tailored content delivery boosts user interaction and long-term engagement.
• Data-Driven Decisions: Empowers users with analytics to inform strategy adjustments and maximize ROI.

Branch is implemented across diverse industries, including e-commerce, media, and travel, each benefiting uniquely from its capabilities. Retailers leverage it to enhance shopping experiences; media companies use it to boost content consumption, and travel apps benefit by simplifying booking processes through personalized linking paths, all driving improved outcomes.

Founded in 2000, Velti is a leading provider of innovative mobile-centric marketing, customer retention and content based solutions trusted globally by hundreds of mobile operators, brands and media groups. Our constantly evolving solutions enable our clients to actively engage with their customers through highly targeted (personalized) campaigns that enhance customer loyalty creating brand awareness and engagement and resulting in increase of their revenues.

Through our leading proprietary end-to-end mobile marketing platform and its adaptive analytic recommendation modules our customers can reliably use mobile and traditional media to plan, manage, and optimize mobile marketing campaigns, run customer retention programs and offer innovative content solutions, reaching targeted consumers and converting them into customers. We have worked with hundreds of mobile operators and brands around the world to deliver high-quality, industry-leading mobile marketing solutions to consumers.

With presence in Europe, Middle East, Africa and Latin America, Velti supports its customers with highly experienced teams that deliver marketing initiatives through the mobile channel.