Branch is a leading mobile linking platform designed to enhance user engagement and maximize app growth. Through tailored deep linking solutions, it ensures seamless user experiences across platforms, driving retention and boosting conversion rates for businesses.
Product | Market Share (%) |
---|---|
Branch | 5.3% |
Braze | 20.8% |
CleverTap | 14.2% |
Other | 59.7% |
With its flexibility and comprehensive features, Branch provides robust support for growth marketing and user acquisition strategies. It offers in-depth analytics to leverage user data, refine marketing efforts, and optimize mobile strategies for app developers and marketers. Its integration capabilities simplify cross-platform navigation, offering detailed insights into user behavior, which allows companies to tailor experiences directly to user needs.
What are Branch's key features?Branch is implemented across diverse industries, including e-commerce, media, and travel, each benefiting uniquely from its capabilities. Retailers leverage it to enhance shopping experiences; media companies use it to boost content consumption, and travel apps benefit by simplifying booking processes through personalized linking paths, all driving improved outcomes.
Branch was previously known as Branch Mobile Measurement Partner (MMP), Mobile Linking Platform (MLP).
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